Core Viewpoint - The article discusses the tax evasion allegations against the popular Douyin (TikTok) influencer "Xiaoying Couple," highlighting the legal consequences they face due to reported tax violations and the reactions from the involved parties [2][21][25]. Group 1: Tax Evasion Allegations - The influencer "Xiaoying Couple," with nearly 10 million followers, has been accused of tax evasion, confirmed by the local tax authority [2][21]. - A group of 23 individuals, including a key informant named Fan, reported the couple's tax issues to the tax bureau in September 2020, leading to an official investigation [2][13]. - The tax authority found that the couple's associated companies owed a total of approximately 17.82 million yuan in taxes and were fined about 5.97 million yuan [21][23]. Group 2: Consumer Experiences - The informant, Fan, shared her negative experiences with the couple's products, including allergic reactions to skincare items and concerns over the legitimacy of product claims [10][13]. - Consumers reported difficulties in obtaining invoices for their purchases, raising suspicions about the couple's tax compliance [13][21]. Group 3: Industry Implications - The article emphasizes the need for compliance with tax laws among online influencers, as the tax authority has been actively investigating tax violations in the live-streaming industry [25][26]. - Experts highlight that some influencers have a misguided perception of income reporting, leading to tax evasion practices that undermine fair competition in the market [26][27]. - The government has introduced regulations to ensure that online platforms and their operators adhere to tax obligations, promoting a fair and transparent business environment [27][28].

Core Viewpoint - The article discusses the tax evasion allegations against the popular Douyin (TikTok) influencer "Xiaoying Couple," highlighting the investigation results and the influencer's dismissive attitude towards the accusations [1][13][16]. Group 1: Tax Evasion Allegations - The influencer "Xiaoying Couple," with nearly 10 million followers, has been accused of tax evasion, confirmed by the local tax authority [1][13]. - A total of 13 tax entities linked to the influencer were investigated, resulting in a tax recovery of approximately 17.82 million yuan and fines totaling about 5.97 million yuan [13][16]. - The influencer's response to the allegations was described as arrogant, claiming that tax compliance is not typical among top influencers and asserting that the situation has no impact on her [16][17]. Group 2: Consumer Complaints - A consumer, Ms. Fan, reported that the influencer failed to provide invoices for purchases, raising suspicions about their tax practices [2][7]. - Ms. Fan and other consumers collected evidence and reported the influencer to the tax authorities in September 2022 due to issues with product quality and lack of proper invoicing [7][13]. - The influencer's business practices included changing store names frequently to evade scrutiny, as reported by Ms. Fan [7][16]. Group 3: Regulatory Context - The State Taxation Administration emphasized the importance of tax compliance for online influencers and the need for MCN (Multi-Channel Network) organizations to report tax information accurately [16][18]. - The article highlights a broader issue within the influencer industry, where some individuals engage in tax evasion through various deceptive practices, undermining fair competition [17][18]. - Recent regulations have been introduced to ensure that online platforms and their operators adhere to tax laws, promoting a fair and transparent business environment [18].