Core Insights - The surge in demand for action camera rentals during the National Day holiday is attributed to the increasing popularity of outdoor activities and the need for high-quality imaging equipment for social media content creation [6][7][19]. Group 1: Market Trends - The search volume for "action camera rentals" increased by 91% week-on-week leading up to the National Day holiday [6]. - The rental market for digital cameras, including action cameras, saw a staggering 753% increase in search volume during the same period [6]. - Young consumers aged 20 to 35 represent nearly 80% of the rental market, indicating a strong preference for the "rental economy" among this demographic [6]. Group 2: Consumer Behavior - Consumers are increasingly opting to rent rather than buy, as seen with individuals like 松松 and 余瑜, who chose action cameras for their travel needs due to their portability and superior imaging capabilities compared to smartphones [3][4]. - The trend of renting cameras is driven by the desire to capture high-quality images without the burden of ownership, as many consumers find that purchased cameras often remain unused [7][19]. Group 3: Supply and Demand Dynamics - Rental platforms like 咔么 and 兰拓 reported that their inventory for popular models like the 大疆Osmo Pocket 3 and 大疆Osmo Action 5 Pro was nearly depleted ahead of the holiday, with some locations having only a few units available for rent [8][9]. - The rental prices for action cameras remained stable during the holiday period, with promotional offers such as "rent 8 days, get 2 days free" being introduced to attract customers [13][16]. Group 4: Industry Performance - Companies like 影石创新, which produces the Insta360 ONE X series, reported significant revenue growth, with a 51.17% year-on-year increase in revenue to 3.671 billion yuan [13]. - The action camera segment is experiencing rapid growth, with some product lines achieving nearly fourfold revenue increases within a year [13]. Group 5: Future Outlook - The rental economy is expected to evolve, integrating models like "rental + subscription" and "rental + second-hand recycling," which will enhance the lifecycle management of equipment [20]. - The shift towards a "usage economy" reflects changing consumer preferences, where experiences are valued over ownership, driving further growth in the rental market [19][20].