以下文章来源于新周刊 ，作者阿绿 新周刊 . 中国最新锐的生活方式周刊。 本文来自微信公众号： 新周刊 （ID：new-weekly） ，作者：阿绿，编辑：安菲尔德，题图来自：AI生成 "十一去趟迪士尼，感觉每个人都举着个运动相机。" 这年头，当你在旅游景区看到人们举着五花八门的拍摄设备时，千万不要觉得我们真的步入了人均自媒体时 代。 你懂的，拍摄打卡早已成为了人们记录生活、展示自己的方式，本质上和古人看到壮阔山河时念两句打油诗并 无不同；而人们手上拿着的、均价三四千的运动相机，也并非什么新"潮人刚需"。 当你还在因为满大街的运动相机而感叹，前前后后嘟嘴自拍的年轻人早已微微一笑，深藏功与名：这么美，那 么贵，何必自己花钱配。 在移动互联网几可满足一切消费需求的今天，买的还真不见得能有租的香？ "20块一天，即租即用，立省三千。"爱旅游的白领小鱼告诉我们，她今年已经多次通过二手租借平台租借运动 相机，包括一度被调侃为"电子茅台"的大疆Osmo Pocket 3和"i人自拍神器"影石360 Go3S，以及这个品类的祖 师爷Go Pro。 目前，这些主流运动相机产品的售价，基本集中在2000元～3000元之间，相比 ...

以下文章来源于新周刊 ，作者阿绿 新周刊 . 中国最新锐的生活方式周刊。 人们渴望去山野林间，去没有天花板的地方活动一下，但这种时刻对于疲于奔命的现代人来说，终究是太稀少又太奢侈。多数时候，我们 和运动相机，都没什么机会"动起来"。 文 ｜ 阿绿 编辑 ｜ 安菲尔德 来源｜ 新周刊（ID：new-weekly） 封面来源 ｜ 《当我飞奔向你》剧照 "十一去趟 迪 士尼，感觉每个人都举着个运动相机。" 这年头，当你在旅游景区看到人们举着五花八门的拍摄设备时，千万不要觉得我们真的步入了人均自媒体时代。 你懂的，拍摄打卡早已成为了人们记录生活、展示自己的方式，本质上和古人看到壮阔山河时念两句打油诗并无不同；而人们手 上拿着的、均价三四千的运动相机，也并非什么新"潮人刚需"。 当你还在因为满大街的运动相机而感叹，前前后后嘟嘴自拍的年轻人早已微微一笑，深藏功与名：这么美，那么贵，何必自己花 钱配。 在移动互联网几可满足一切消费需求的今天，买的还真不见得能有租的香？ "20块一天，即租即用，立省三千。"爱旅游的白领小鱼告诉我们，她今年已经多次通过闲鱼、爱租机等二手租借平台租借运动相 机，包括一度被调侃为"电子茅台" 的大 ...

以下文章来源于新周刊 ，作者阿绿 新周刊 . 中国最新锐的生活方式周刊。 来源丨 新周刊（ID： new-weekly ） 作者丨 阿绿 编辑丨 安菲尔德 图源丨Midjourney "十一去趟 迪 士尼，感觉每个人都举着个运动相机。" 当你还在因为满大街的运动相机而感叹，前前后后嘟嘴自拍的年轻人早已微微一笑，深藏功与名：这 么美，那么贵，何必自己花钱配。 在移动互联网几可满足一切消费需求的今天，买的还真不见得能有租的香？ "20块一天，即租即用，立省三千。"爱旅游的白领小鱼告诉我们，她今年已经多次通过闲鱼、爱租机 等二手租借平台租借运动相机，包括一度被调侃为"电子茅台" 的大疆 Osmo Pocket 3和" i 人自拍 神器" 影石 360 Go 3S，以及这个品类的祖师爷Go Pro。 目前，这些主流运动相机产品的售价，基本集中在2000-3000元之间，相比之下，租赁一周的价格 通常是售价的十分之一。 图/《花儿与少年·丝路季》 "租一周也就两三百块，连售价的零头都不要。这不比买下来要合算吗？" 对于一年只用一次年假长途游玩的年轻人来说，租着用似乎更划算——更不用说以现在运动相机的迭 代速度，明年租的 ...

Core Insights - The rental economy in China is experiencing significant growth, with a projected transaction scale exceeding 4.2 trillion yuan in 2024, representing a 32% year-on-year increase and serving over 750 million users [1] - The shift from ownership to sharing reflects a new consumer philosophy that emphasizes cost-effectiveness, trial experiences, and green consumption [1] - However, the rapid growth of the rental economy is accompanied by challenges such as information asymmetry and weak consumer rights awareness, leading to issues like counterfeit goods, contract traps, and privacy concerns [1] Industry Challenges - The lack of comprehensive laws, regulations, and industry standards for the rental economy is a significant issue, necessitating improved regulatory mechanisms for transaction processes [1] - There is a need for relevant authorities to expedite the establishment of clear responsibilities and rights among platforms, lessors, and consumers, particularly in high-dispute areas like damage assessment and information leakage [2] - Platforms should enhance their responsibilities by improving credit evaluation systems, standardizing offline item delivery, and ensuring user fund security [2] Recommendations for Improvement - Lessors are encouraged to invest more in product quality inspection and maintenance, moving away from short-term speculative thinking [2] - Consumers should enhance their risk awareness and ability to identify legitimate platforms, promoting a culture of honest rental consumption [2] - Addressing these challenges and optimizing service offerings will contribute to a more stable and vibrant rental economy, ultimately stimulating consumer activity [2]

Core Insights - The rise of rental services for action cameras reflects a shift in consumer behavior, with many preferring to rent rather than buy due to cost-effectiveness and the rapid product iteration in the market [4][6][27] Group 1: Market Trends - The average price of mainstream action cameras is between 2000 to 3000 yuan, while renting for a week typically costs about one-tenth of the purchase price [5][6] - Data from second-hand rental platforms indicates a significant increase in rental transactions, with a 600% year-on-year growth expected by April 2025 for portable action cameras [6][26] - The rental economy is expanding, with both online platforms and physical stores offering self-service rental kiosks for cameras and drones [7][8] Group 2: Consumer Behavior - Young consumers, particularly those who travel infrequently, find renting more economical than purchasing, as it allows them to try different products without the financial burden of ownership [10][21] - The ease of use and low entry barrier of action cameras make them appealing to non-professional photographers, leading to a preference for renting over buying [16][20] - The trend of renting action cameras is driven by a desire for high-quality photography experiences without the commitment of ownership, especially as many consumers do not use these devices frequently [19][21] Group 3: Economic Implications - The action camera rental market is seen as a new blue ocean, with rising transaction volumes indicating strong demand [27] - Some entrepreneurs are capitalizing on this trend, with reports of individuals generating significant income through camera rental businesses [28][30] - The phenomenon of renting action cameras has transformed them into a social tool, reflecting a broader cultural shift towards shared experiences and social media documentation [25][41]

假期租赁市场火热，年轻人告诉你"以租代买"到底香不香 长沙晚报全媒体记者 范宏欢 用低成本"租"出高质感旅行 分析："轻负担"生活方式受青睐 为何那么多年轻人选择"以租代买"？在国企工作的李先生表示，不买也能用，这就是未来生活的新常 态。在他看来，租赁是一种"轻负担"的生活方式，既能解决空间有限的困扰，又能保持生活的多样化与 简洁感。"这种不拥有却能随心使用的自由，真挺不错的。" 和李先生有一样想法和做法的人不在少数。记者在支付宝的芝麻租赁上看到，平台专门开辟了"出游 租"频道，除了电子产品，大牌包、美容仪器也成了租赁"爆款"。此外，随着露营、徒步等户外活动兴 起，户外桌椅、帐篷、钓竿等装备的租赁需求大幅增长。 "国庆中秋假期租了7天，不到200元，拍了很多美照和视频，我觉得很值！"9日上午，市民小陈在朋友 圈分享着自己假期租用大疆Pocket 3口袋相机的经历。作为一名旅行爱好者，他买过很多摄影设备，但 总觉得使用次数太少、性价比不高，"现在以租代买，省钱还省心"。 在长沙，越来越多年轻人开始尝试这种新型消费形式，"万物皆可租"的趋势正在年轻人群体中迅速升 温。 现象：租赁经济迎爆发式增长 只要19.9元， ...

Core Insights - The report from Galaxy Securities indicates a stable growth trend in travel data during the National Day holiday, while highlighting a shift in consumption patterns among young consumers [1] Group 1: Travel and Consumption Trends - According to the Ministry of Transport, the total number of cross-regional movements during the first six days of the holiday (October 1-6) reached 1.83 billion, representing a year-on-year increase of 5.0% [1] - Despite a steady increase in holiday travel data over recent years, there is a notable change in consumption attitudes, with traditional dining and tourism spending decreasing, leading to the rise of lower-cost "county tourism" [1] - Young consumers are increasingly spending on concerts, self-driving tours, outdoor sports, and Vlog-related expenses, while opting for comfortable electric vehicle camping experiences [1] Group 2: Entertainment and Rental Economy - The holiday performance market was robust, with incomplete statistics from Lighthouse indicating that the box office for the domestic performance market during the first six days grew by 130% year-on-year, with music-related box office increasing by 125% [1] - The rental economy continues to thrive, with many post-00s young people renting sports cameras, drones, and telephoto lenses during their travels [1] Group 3: Pet Services - Pet-related services have also seen significant growth, with pet boarding and home feeding services being in high demand during the holiday [1] - Some young consumers are choosing to travel with their pets, leading to an increase in pet-friendly consumption scenarios at various tourist attractions, including a noticeable rise in pet-friendly restaurants and hotels [1]

Core Insights - The report from Galaxy Securities indicates a stable growth trend in travel data during the National Day holiday, while highlighting a shift in consumption patterns among young consumers [1] Group 1: Travel and Consumption Trends - Total cross-regional mobility reached 1.83 billion person-times during the first six days of the holiday (October 1-6), representing a year-on-year increase of 5.0% [1] - Traditional dining and tourism spending has decreased, with a rise in lower-cost "county tourism" options [1] - Young consumers are increasingly spending on concerts, self-driving tours, outdoor sports, and Vlog-related expenses [1] Group 2: Entertainment and Rental Economy - The performance of the domestic performance market was robust, with ticket sales during the holiday's first six days increasing by 130% year-on-year, and music-related ticket sales up by 125% [1] - The rental economy is thriving, with Gen Z travelers frequently renting sports cameras, drones, and telephoto lenses during their trips [1] Group 3: Pet Services - There is significant growth in pet-related services, with pet boarding and home feeding services experiencing high demand during the holiday [1] - Many young travelers are choosing to take their pets on trips, leading to an increase in pet-friendly consumption options at tourist attractions, including pet-friendly restaurants and hotels [1]

Core Insights - The surge in demand for action camera rentals during the National Day holiday is attributed to the increasing popularity of outdoor activities and the need for high-quality imaging equipment for social media content creation [6][7][19]. Group 1: Market Trends - The search volume for "action camera rentals" increased by 91% week-on-week leading up to the National Day holiday [6]. - The rental market for digital cameras, including action cameras, saw a staggering 753% increase in search volume during the same period [6]. - Young consumers aged 20 to 35 represent nearly 80% of the rental market, indicating a strong preference for the "rental economy" among this demographic [6]. Group 2: Consumer Behavior - Consumers are increasingly opting to rent rather than buy, as seen with individuals like 松松 and 余瑜, who chose action cameras for their travel needs due to their portability and superior imaging capabilities compared to smartphones [3][4]. - The trend of renting cameras is driven by the desire to capture high-quality images without the burden of ownership, as many consumers find that purchased cameras often remain unused [7][19]. Group 3: Supply and Demand Dynamics - Rental platforms like 咔么 and 兰拓 reported that their inventory for popular models like the 大疆Osmo Pocket 3 and 大疆Osmo Action 5 Pro was nearly depleted ahead of the holiday, with some locations having only a few units available for rent [8][9]. - The rental prices for action cameras remained stable during the holiday period, with promotional offers such as "rent 8 days, get 2 days free" being introduced to attract customers [13][16]. Group 4: Industry Performance - Companies like 影石创新, which produces the Insta360 ONE X series, reported significant revenue growth, with a 51.17% year-on-year increase in revenue to 3.671 billion yuan [13]. - The action camera segment is experiencing rapid growth, with some product lines achieving nearly fourfold revenue increases within a year [13]. Group 5: Future Outlook - The rental economy is expected to evolve, integrating models like "rental + subscription" and "rental + second-hand recycling," which will enhance the lifecycle management of equipment [20]. - The shift towards a "usage economy" reflects changing consumer preferences, where experiences are valued over ownership, driving further growth in the rental market [19][20].

只要19.9元，就能租到一台配备4K高清摄像头的无人机，拍出山海大片；租一台口袋相机只需30元一 天，更优质的旅行画面总能成功收割一波朋友圈点赞；花1000元，把会跳舞的人形机器人带回家体 验……随着节假日旅游热度的持续攀升，新兴数码产品的租赁订单也水涨船高，甚至出现一机难求的现 象。这届年轻人正在用"租赁"重构消费逻辑。 不过，在"万物皆可租"的热闹景象下，设备质量差、信息泄露、退押金难等问题也随之凸显。租赁模式 极其考验各相关方的风险监控、产品审查、售后管理和服务等水平。随着租赁市场的迅速扩张，线上线 下租赁用户的大量涌现，消费者权益纠纷也屡见不鲜。产品维修痕迹是否被掩盖？电池有无老化？租客 的使用数据能否被清理干净？套路多、磕碰定损难等成为消费者尝试租赁的"头疼事"。 规范租赁市场发展，政府、平台、企业和消费者都不能缺位。相关部门应加快出台专项法规与标准，以 制度创新为租赁市场划定"安全边界"，同时对优质项目给予消费补贴、税收优惠等政策支持，鼓励合规 与创新发展；平台要压实主体责任，严格入驻企业审核机制，持续改进技术手段优化交易全流程监管， 筑牢与消费者之间的信任桥梁；企业要摒弃"高押金、高租金、隐性收 ...