Summary of the Conference Call for Jiecheng Co., Ltd. Company Overview - Jiecheng Co., Ltd. has shown stable performance in the first half of the year, benefiting from the release of films during the Spring Festival, with expectations for improved performance in the third quarter due to the delayed release of "Nezha" [2][3]. Key Points Industry and Market Performance - The overall performance in the first half of the year was steady, with a notable contribution from the Spring Festival films, particularly those that grossed over 100 million [3]. - The company has secured most of the internet rights for films in the summer release schedule, which is expected to support overall performance for the year [5]. Financial Performance and Projections - The revenue share from the ToC (Consumer) segment has increased from 20% to 30%, indicating a positive trend [4]. - The company anticipates a growth in overall performance for 2025, driven by key film releases during important periods such as summer and the National Day holiday [4][19]. - Tencent has paid 9 billion out of an 18 billion contract, with the remaining expected to be cleared within the year, significantly improving the company's cash flow [10]. AI Technology Strategy - The company has shifted its AI application strategy from ToC to ToB (Business) applications, focusing on content creation tools for the media industry [2][6]. - The goal for the year is to achieve revenue and profitability from AI technology, with a focus on applications in content production [6]. Short Video Business and Content Production - Jiecheng Co., Ltd. is leveraging its extensive copyright portfolio to create series of short dramas, which can be monetized through sales and advertising partnerships [7]. - The rise of short dramas presents new opportunities for content production and monetization, prompting increased investment in technology and content creation [8]. Content Investment and Future Projects - The company has two crowdfunding dramas set to launch, which are expected to contribute positively to profits despite not showing immediate revenue impact [14]. - The focus remains on television drama production, with a halt in film investments [14]. Competitive Landscape and Differentiation - Jiecheng Co., Ltd. differentiates itself in the market by focusing on AI-driven content creation tools, which significantly reduce production costs compared to traditional methods [16]. - The demand from broadcasting clients for high-quality content is strong, with a willingness to pay for tools that can help them produce content efficiently [17][18]. Challenges and Opportunities - The company faces challenges in meeting the high-quality content demands of broadcasting clients, but sees opportunities in providing tools that can alleviate these issues [18]. - The overall market for imported films has decreased, but this presents a chance for Jiecheng Co., Ltd. to capitalize on rising prices for existing overseas copyrights [13]. Conclusion - Jiecheng Co., Ltd. is positioned for growth in 2025, with a strong focus on leveraging AI technology and expanding its content production capabilities. The company is optimistic about its performance in key release periods and is actively addressing market demands through innovative solutions.