Core Viewpoint - The article discusses the rising trend of hiking among young people in China, highlighting the shift from traditional tourist spots to lesser-known hiking destinations, driven by a desire for unique experiences and social media validation [5][8][20]. Group 1: Hiking Trend and Popularity - Young people are increasingly favoring hiking as a way to escape crowded tourist attractions, with locations like Daqingshan and Matianling becoming popular hiking spots [7][9]. - The growth of hiking activities is attributed to the influence of social media, where young hikers seek to document their experiences and share them online [12][19]. - The number of hiking clubs in Beijing has surged, with estimates suggesting over 500 clubs, reflecting the growing demand for organized hiking activities [15][19]. Group 2: Business Model of Hiking Clubs - Hiking clubs can be categorized into two types: AA groups, which are self-organized and share costs, and commercial groups, which are profit-driven and provide professional services [15][19]. - The transition from informal AA groups to commercial entities has been driven by the need for safety and organization, especially after incidents that highlighted the risks involved in hiking [16][20]. - Many commercial hiking groups face challenges in profitability due to low operational barriers and intense competition, leading to a market where some players prioritize price over quality [19][20]. Group 3: Safety and Risk Management - Safety remains a significant concern for hiking clubs, with risks stemming from unpredictable weather and the inherent dangers of outdoor activities [23][24]. - Established clubs like Beitu prioritize safety by training their leaders and providing insurance, while many smaller groups lack adequate safety measures [24][25]. - The article emphasizes the importance of risk awareness among participants, as many newcomers underestimate the challenges of hiking [25][30]. Group 4: Environmental Concerns and Community Engagement - The increase in hiking activities has led to environmental issues, such as littering in natural areas, prompting some clubs to engage in cleanup efforts [30][31]. - There is a call for hikers to adopt a responsible attitude towards nature, emphasizing the need for environmental consciousness alongside adventure [30][31].