Core Insights - The trend of "Mountain Walk" is gaining popularity as more people seek outdoor hiking experiences, moving away from urban activities like City Walk [1][3] - The search volume for "outdoor hiking" increased by over 253% during the 2025 Mid-Autumn Festival and National Day holiday, indicating a shift in travel preferences among younger generations [2][3] Group 1: Popularity and Trends - Hiking has transitioned from a niche activity to a mainstream travel choice, particularly among the 18-29 age group, with a participation rate of 69% [8] - Popular hiking destinations include Wugong Mountain in Jiangxi, Mount Wutai in Shanxi, and Mount Emei in Sichuan, with emerging locations like Xishuangbanna and the Tenger Desert also attracting hikers [4][5] - The outdoor industry is witnessing a surge in related consumer spending, with outdoor gear costs potentially exceeding several thousand yuan for essential equipment [14][15] Group 2: Safety Concerns - Despite its appeal, hiking poses risks, with over 300 accidents reported in 2024 alone, highlighting the dangers associated with increased participation [3][20] - The China Mountaineering Association notes that low-altitude hiking attracts a large number of participants due to its low entry barriers, which can lead to complacency and increased risk [21][23] - A report indicated that hiking-related incidents accounted for 73% of outdoor adventure accidents in 2024, primarily due to participants getting lost [23] Group 3: Equipment and Preparation - The accessibility of hiking is attributed to its low equipment and fitness requirements, making it easy for newcomers to engage in the activity [9][30] - Essential gear for hiking includes various types of clothing and equipment, with additional costs for more challenging routes, such as trekking poles and camping gear [14][15] - Understanding personal limits and preparing adequately in terms of fitness, equipment, and knowledge is crucial for a safe hiking experience [30][31]

Core Viewpoint - The article discusses the rising trend of hiking among young people in China, highlighting the shift from traditional tourist spots to lesser-known hiking destinations, driven by a desire for unique experiences and social media validation [5][8][20]. Group 1: Hiking Trend and Popularity - Young people are increasingly favoring hiking as a way to escape crowded tourist attractions, with locations like Daqingshan and Matianling becoming popular hiking spots [7][9]. - The growth of hiking activities is attributed to the influence of social media, where young hikers seek to document their experiences and share them online [12][19]. - The number of hiking clubs in Beijing has surged, with estimates suggesting over 500 clubs, reflecting the growing demand for organized hiking activities [15][19]. Group 2: Business Model of Hiking Clubs - Hiking clubs can be categorized into two types: AA groups, which are self-organized and share costs, and commercial groups, which are profit-driven and provide professional services [15][19]. - The transition from informal AA groups to commercial entities has been driven by the need for safety and organization, especially after incidents that highlighted the risks involved in hiking [16][20]. - Many commercial hiking groups face challenges in profitability due to low operational barriers and intense competition, leading to a market where some players prioritize price over quality [19][20]. Group 3: Safety and Risk Management - Safety remains a significant concern for hiking clubs, with risks stemming from unpredictable weather and the inherent dangers of outdoor activities [23][24]. - Established clubs like Beitu prioritize safety by training their leaders and providing insurance, while many smaller groups lack adequate safety measures [24][25]. - The article emphasizes the importance of risk awareness among participants, as many newcomers underestimate the challenges of hiking [25][30]. Group 4: Environmental Concerns and Community Engagement - The increase in hiking activities has led to environmental issues, such as littering in natural areas, prompting some clubs to engage in cleanup efforts [30][31]. - There is a call for hikers to adopt a responsible attitude towards nature, emphasizing the need for environmental consciousness alongside adventure [30][31].