Core Insights - Deli Tools has achieved significant recognition by winning four prestigious certifications from authoritative institutions, highlighting its market leadership and product strength [1][12][17] - The certifications awarded include "National Sales Champion in Hardware Tools," "First in Category Coverage in Electromechanical Hardware," "National Sales Champion in Hand Tools," and "Pioneer in Zero Drip Hot Melt Glue Gun Technology" [1][12] Group 1: Market Performance - Deli Tools has been recognized as the top brand in terms of sales volume, reflecting strong consumer recognition and brand loyalty [12] - The brand's comprehensive product ecosystem and extensive user adaptability have been validated by the "First in Category Coverage" certification, showcasing its ability to meet diverse market needs [8][12] Group 2: Quality and Service - Deli Tools has maintained a steadfast commitment to quality and service, establishing a robust quality management system that enhances its core competitiveness [13] - The company employs a strict supplier admission mechanism and has implemented automated production lines to ensure quality control throughout the manufacturing process [13] Group 3: Innovation and Technology - Innovation is a key driver of Deli Tools' growth, with significant investments in research and development aimed at enhancing user experience and addressing industry pain points [16] - The recognition as the "Pioneer in Zero Drip Hot Melt Glue Gun Technology" underscores the brand's commitment to innovation, having developed solutions to longstanding issues in the industry [16] Group 4: Future Outlook - Deli Tools aims to continue its trajectory of growth by focusing on innovation, quality, and expanding its market presence, with a vision of becoming a globally recognized brand [17] - The company is committed to creating value for users, which is seen as essential for elevating Chinese manufacturing on both domestic and international stages [17]

Group 1 - A netizen from Liaoning complained about being dismissed by Deli Group due to a limp, which led to the CEO Chen Xueqiang apologizing publicly [1][4] - The netizen had passed multiple interviews and was set to start working as an HRBP at Deli Group's Shanghai branch on May 13, but was asked to leave on the first day due to concerns about her leg condition [1][4] - Deli Group's official customer service confirmed the authenticity of the CEO's apology and stated that the company is taking the matter seriously, establishing a special investigation team to address the incident [4] Group 2 - The netizen updated that she has found employment with another company and expressed a desire to move on from the incident without further media attention [4] - Deli Group was founded in 1981 and has various sub-brands covering a wide range of office and student supplies, office equipment, and consumables [4]