Core Insights - NYO3 showcased revolutionary products and collaborations at Vitafoods Europe 2025, emphasizing the disruptive impact of Arctic nutrition technology on the health industry [1] Group 1: Product Quality and Certifications - NYO3 received "Five Years Zero Defect Quality" and "Gold Standard Three Consecutive Years" certifications from ORIVO, and was recognized by Euromonitor as the "Global Leading Brand in Krill Oil Sales for Two Years" and "Market Leader in High Phospholipid Content" [3] - The company utilizes fully traceable Antarctic krill raw materials and employs dual freshness-locking technology, enhancing the bioavailability of marine phospholipid Omega-3 (EPA/DHA) [3] Group 2: Brand Strategy and Product Lines - NYO3 announced three product lines: "Amundsen Series," "Monk Series," and "Ageless Series," each targeting different consumer needs [4] - The Amundsen Series focuses on high-end brain and heart care, introducing the "Royal Amundsen Krill Oil" with an 80% phospholipid content, aimed at high-net-worth individuals [4] - The flagship product, NYO3 Amundsen Krill Oil, boasts a 59% phospholipid content and has been endorsed by Professor Linda from the NO-Age research center for its potential in anti-aging [4] Group 3: Global Expansion and Collaborations - NYO3 is accelerating its global presence by forming a long-term raw material alliance with krill oil leader AKBM and collaborating with salmon oil giant HBC to develop functional salmon oil products [6] - The company launched a 100% pure salmon oil product, setting a benchmark in the salmon oil industry with a 97% high purity content [6] Group 4: Marketing and Cultural Engagement - NYO3 initiated the "Polar Health Journey" campaign in collaboration with Tmall International, celebrating Norway's Constitution Day and enhancing cultural resonance [8] - The Amundsen Krill Oil has passed World Anti-Doping Agency (WADA) testing and is recognized as the exclusive nutrition brand for Bryne FK, a Norwegian football team [8] - NYO3 has established market coverage in 21 countries across Europe, Asia-Pacific, and the Americas, aiming to provide efficient and safe nutritional solutions for health-conscious consumers [8]

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, marked a significant milestone in its global journey by showcasing its products during Norway's Constitution Day celebrations in May 2023 [1][2] Group 1: Brand Development and Product Launches - NYO3's new anti-aging product line, Ageless, featuring the "Aurora Skin Capsule," gained attention during the Constitution Day celebrations, receiving praise from Norwegian officials and celebrities, enhancing the brand's image as a "national gift" quality product [2] - At the Vitafoods Europe exhibition in Barcelona, NYO3 launched the "Emperor Amundsen Krill Oil," a product with high marine phospholipid content, and announced a strategic partnership with HBC to enter the salmon oil market with the first Norwegian wild salmon oil product [2] - NYO3 initiated a promotional campaign in Guangzhou in collaboration with Tmall International, focusing on the Asian market and launching a "90-day skin rejuvenation plan" [2] Group 2: Strategic Growth and Market Expansion - Since entering the Chinese market in 2019, NYO3 has adopted a "three-step strategy" to overcome challenges, including leveraging Norway's reputation for longevity, forming partnerships with research institutions, and establishing a quality trust system through rigorous testing [3] - The brand has successfully created a full lifecycle product matrix, with the Ageless oral beauty series becoming the top anti-aging brand in Northern Europe within a year of its launch [3] - NYO3's dual-channel approach combines online e-commerce and offline pharmacies to cater to diverse regional demands, expanding its reach across Europe, Asia-Pacific, and Australia [3] Group 3: Achievements and Recognition - In 2025, NYO3 was recognized as the leading brand in krill oil sales for two consecutive years by Euromonitor International, further solidifying its position as the "number one brand" in high-phospholipid krill oil [4] - The brand received accolades from Tmall International, including the "Outstanding Contribution Award" for Ageless, reinforcing its status as the leading anti-aging brand [4] - NYO3's commitment to quality and innovation has been acknowledged globally, with the brand being seen as a model for Norwegian companies expanding internationally [4] Group 4: Future Directions - NYO3 plans to continue its collaboration with top research institutions like the University of Oslo and NO-Age, focusing on oral anti-aging and salmon oil products to meet global consumer needs [5] - The company aims to leverage its Norwegian roots while expanding its global presence, emphasizing the concept of "health without borders" and driving innovation in the nutrition and health industry [5] - NYO3's journey from local to global exemplifies the cultural exchange between Norway and China, highlighting the brand's commitment to quality and user-driven innovation [5]