Core Insights - NYO3 showcased revolutionary products and collaborations at Vitafoods Europe 2025, emphasizing the disruptive impact of Arctic nutrition technology on the health industry [1] Group 1: Product Quality and Certifications - NYO3 received "Five Years Zero Defect Quality" and "Gold Standard Three Consecutive Years" certifications from ORIVO, and was recognized by Euromonitor as the "Global Leading Brand in Krill Oil Sales for Two Years" and "Market Leader in High Phospholipid Content" [3] - The company utilizes fully traceable Antarctic krill raw materials and employs dual freshness-locking technology, enhancing the bioavailability of marine phospholipid Omega-3 (EPA/DHA) [3] Group 2: Brand Strategy and Product Lines - NYO3 announced three product lines: "Amundsen Series," "Monk Series," and "Ageless Series," each targeting different consumer needs [4] - The Amundsen Series focuses on high-end brain and heart care, introducing the "Royal Amundsen Krill Oil" with an 80% phospholipid content, aimed at high-net-worth individuals [4] - The flagship product, NYO3 Amundsen Krill Oil, boasts a 59% phospholipid content and has been endorsed by Professor Linda from the NO-Age research center for its potential in anti-aging [4] Group 3: Global Expansion and Collaborations - NYO3 is accelerating its global presence by forming a long-term raw material alliance with krill oil leader AKBM and collaborating with salmon oil giant HBC to develop functional salmon oil products [6] - The company launched a 100% pure salmon oil product, setting a benchmark in the salmon oil industry with a 97% high purity content [6] Group 4: Marketing and Cultural Engagement - NYO3 initiated the "Polar Health Journey" campaign in collaboration with Tmall International, celebrating Norway's Constitution Day and enhancing cultural resonance [8] - The Amundsen Krill Oil has passed World Anti-Doping Agency (WADA) testing and is recognized as the exclusive nutrition brand for Bryne FK, a Norwegian football team [8] - NYO3 has established market coverage in 21 countries across Europe, Asia-Pacific, and the Americas, aiming to provide efficient and safe nutritional solutions for health-conscious consumers [8]

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, marked a significant milestone in its global journey by showcasing its products during Norway's Constitution Day celebrations in May 2023 [1][2] Group 1: Brand Development and Product Launches - NYO3's new anti-aging product line, Ageless, featuring the "Aurora Skin Capsule," gained attention during the Constitution Day celebrations, receiving praise from Norwegian officials and celebrities, enhancing the brand's image as a "national gift" quality product [2] - At the Vitafoods Europe exhibition in Barcelona, NYO3 launched the "Emperor Amundsen Krill Oil," a product with high marine phospholipid content, and announced a strategic partnership with HBC to enter the salmon oil market with the first Norwegian wild salmon oil product [2] - NYO3 initiated a promotional campaign in Guangzhou in collaboration with Tmall International, focusing on the Asian market and launching a "90-day skin rejuvenation plan" [2] Group 2: Strategic Growth and Market Expansion - Since entering the Chinese market in 2019, NYO3 has adopted a "three-step strategy" to overcome challenges, including leveraging Norway's reputation for longevity, forming partnerships with research institutions, and establishing a quality trust system through rigorous testing [3] - The brand has successfully created a full lifecycle product matrix, with the Ageless oral beauty series becoming the top anti-aging brand in Northern Europe within a year of its launch [3] - NYO3's dual-channel approach combines online e-commerce and offline pharmacies to cater to diverse regional demands, expanding its reach across Europe, Asia-Pacific, and Australia [3] Group 3: Achievements and Recognition - In 2025, NYO3 was recognized as the leading brand in krill oil sales for two consecutive years by Euromonitor International, further solidifying its position as the "number one brand" in high-phospholipid krill oil [4] - The brand received accolades from Tmall International, including the "Outstanding Contribution Award" for Ageless, reinforcing its status as the leading anti-aging brand [4] - NYO3's commitment to quality and innovation has been acknowledged globally, with the brand being seen as a model for Norwegian companies expanding internationally [4] Group 4: Future Directions - NYO3 plans to continue its collaboration with top research institutions like the University of Oslo and NO-Age, focusing on oral anti-aging and salmon oil products to meet global consumer needs [5] - The company aims to leverage its Norwegian roots while expanding its global presence, emphasizing the concept of "health without borders" and driving innovation in the nutrition and health industry [5] - NYO3's journey from local to global exemplifies the cultural exchange between Norway and China, highlighting the brand's commitment to quality and user-driven innovation [5]

2025年5月20日至22日， Vitafoods Europe(欧洲国际营养保健食品展览会)在西班牙巴塞罗那盛大启幕。 作为全球营养健康领域的"创新风向标"，本届展会汇聚顶尖企业、专业买家及行业领袖，共探健康产业 未来趋势。挪威高端膳食营养品牌NYO3以"探秘全球：抗衰第一引领"为主题再度强势登陆，携战略新 品、多项科研成果突破，联合重磅合作伙伴，向全球展示极地营养科技的创新力量，与行业共同展望健 康产业未来。 扎根挪威热销欧洲，扩容朋友圈加速全球化布局 依托挪威"长寿之国"的科研优势，在贸易全球化的驱动下，NYO3坚持"挪威研发、挪威生产、全球共 享"的发展原则。多年来，不仅与全球磷虾油行业巨头AKBM持续展开深入合作，在此次展会上，通过 官宣与全球三文鱼功能性原料巨头HBC的战略合作，正式进军三文鱼油赛道，并以原料创新与技术协 同，加速全球化进程。 目前，NYO3已覆盖欧美、新澳、东南亚等全球21个国家及地区的主流电商渠道和线下药店渠道。据 悉，品牌借此次西班牙之行，正式进驻当地市场，产品上架西班牙知名实体药店，欧洲业务版图再下一 【NYO3全球营销总监Julia发布新品] 双冠市场地位稳踞，天花板级新 ...