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网龙“魔域”IP联动世界文化遗产,以数字场景解锁武夷山文化密码
Sou Hu Wang· 2025-10-20 10:41
Core Insights - The collaboration between NetDragon's classic online game IP "Moyu" and Wuyi Mountain has successfully attracted over one million visitors during the National Day holiday, marking a 16.4% year-on-year increase in tourist numbers [1] - The partnership aims to integrate digital experiences with cultural tourism, showcasing the potential of gaming to enhance visitor engagement and promote local heritage [6][10] Group 1: Collaboration and Digital Integration - The launch of the limited edition creature "Yushan Siming·Wangyou" represents a cultural symbol designed to reflect the natural and cultural heritage of Wuyi Mountain, combining elements of both authority and approachability [3][4] - The project is part of a broader initiative called "Digital Shanhai, Fuyou New Life," which seeks to empower cultural tourism in Fujian through gaming [6][10] - High-precision material collection and 3D modeling have been employed to ensure that the game's visual style aligns closely with the real-world aesthetics of Wuyi Mountain [4][5] Group 2: Technological Innovation in Cultural Tourism - The use of advanced technologies such as drone scanning and VR has enabled the creation of immersive experiences, allowing users to explore Wuyi Mountain's landscapes digitally [8][10] - The collaboration exemplifies how digital technology can create a seamless connection between online engagement and offline experiences, transforming Wuyi Mountain into a "digital homeland" for players [10] - The success of similar collaborations, such as those with Chongqing and Dunhuang, highlights the effectiveness of digital content in driving tourism and cultural engagement [10][11] Group 3: Cultural and Economic Implications - The partnership illustrates the evolving role of the gaming industry as a medium for cultural dissemination and tourism promotion, breaking traditional boundaries [11] - The integration of digital and cultural elements is seen as a sustainable model for future tourism initiatives, with the potential for replication across different regions [11] - As the digital economy continues to grow, the value of gaming as a cultural medium is expected to expand, further enhancing its role in the tourism sector [11]