来源：环球网 践行科技向善，展现企业责任担当 随着ESG理念的深入人心，越来越多的企业将其融入发展战略和经营活动中。游戏公司作为科技与文化 结合的前沿阵地，手握强大的用户连接能力和技术创新力，天然具备将正向价值嵌入核心业务的优势。 网龙网络公司近年来持续拓展"游戏+公益"战略，在生态保护、文化传承、文旅融合等领域形成了多维 路径，通过一系列公益项目展现了企业的责任与担当。 在"虎啸山林"华南虎野化保护行动中，网龙不仅联动龙岩梅花山中国虎园开展科普宣传，还通过游戏任 务与虚拟道具将保护理念深植玩家心中。这类"游戏+公益+文旅"的多重联动模式，不仅丰富了游戏内 容，也构建起一套具有社会效益的正向传播机制。 当亚洲象在雨林间悠然漫步时，它们或许未曾察觉到千里之外玩家屏幕上的每一次虚拟"浇灌"都在默默 修复它们的家园。这场虚拟与现实深度交融的"守护之誓"，不仅超越了游戏与公益的简单叠加，更展现 了游戏产业在ESG新生态中的独特力量。 首都师范大学马克思主义学院教授、博士生导师石国亮认为，互联网领域的科技发展已成为推动公益慈 善创新的新引擎，而游戏产业凭借其庞大的用户群体和精准的数字化工具，正开辟出前所未有的创新路 径 ...

Core Viewpoint - The company, NetDragon, is actively engaging in environmental and social governance (ESG) initiatives through its flagship game "Magic Domain," launching the "Asian Elephant Rescue Action" in collaboration with the Xishuangbanna Tropical Rainforest Conservation Foundation to support wildlife conservation and habitat restoration [1][2][5] Group 1: ESG Initiatives - NetDragon is investing in rainforest restoration and elephant monitoring, including measures like food source restoration and drone surveillance to enhance the stability of elephant habitats [1] - The company has committed to high standards of corporate governance and sustainable development, having released its sustainable development vision and ESG commitments in 2022 [1][3] - The "Asian Elephant" companion feature in the game allows players to engage in educational and charitable activities, merging gaming with public welfare and enhancing environmental awareness among younger generations [2][3] Group 2: Cultural and Ecological Integration - NetDragon has expanded its "Game + Public Welfare" strategy, previously launching initiatives like the "Tiger Roar in the Forest" for South China tiger conservation and the "Guarding the Great Wall" for cultural heritage restoration [3] - The company integrates digital technology with cultural heritage, allowing players to experience traditional arts and crafts through gaming, thus promoting cultural transmission and ecological protection [3][4] - The company is also focusing on international cultural exchange by incorporating Eastern aesthetics into its games and facilitating real-life cultural experiences for overseas players [4] Group 3: Market Expansion and Policy Support - The company is positioned to benefit from supportive policies aimed at promoting the overseas expansion of the gaming industry, with various government initiatives encouraging the development of international gaming markets [4][5] - NetDragon aims to leverage its "Game + Culture" model to enhance its international presence and capitalize on market opportunities, particularly in the Asia-Pacific region and beyond [4][5] - The ongoing "Asian Elephant Rescue Action" reflects the company's commitment to corporate social responsibility and its strategy to connect social value with gaming [5]

Core Insights - The "AI + Education" sector is experiencing a significant value reassessment driven by technological advancements and policy support, particularly with the introduction of DeepSeek, which reduces the cost of AI model development and deployment [1] - The Ministry of Education and other departments have issued guidelines to accelerate digital education, focusing on integration, intelligence, and internationalization, which is expected to stimulate the application of AI in education [1] Company Developments - NetDragon has been a pioneer in the "AI + Education" field, having invested in AI research since 2017 and successfully commercializing various AI educational products [1][2] - The company aims to establish the largest global education content production center in Hong Kong, enhancing the efficiency and quality of interactive educational games [2] - NetDragon's AI education content unit, "Photosynthesis," was showcased at the Global Smart Education Conference in September 2024, highlighting the company's innovative capabilities [2] Strategic Partnerships - NetDragon is collaborating with Thailand's Ministry of Higher Education to launch an online AI education platform, providing vocational training in sectors like new energy vehicles, aligning with national policies for developing skilled talent in emerging markets [2] - The company has formed a strategic partnership with Hong Kong Polytechnic University to integrate advanced AI and vocational training content into its education platforms [2] Technological Integration - NetDragon's subsidiary, Mynd.ai, has been independently listed and is set to launch new SaaS products that will incorporate AI technology, enhancing the educational experience for users [3] - The company is a technical service partner for the National Smart Education Public Service Platform, which has over 163 million registered users, indicating its significant role in the national education framework [3][4] Market Positioning - NetDragon has established a strong foundation in educational technology, with over a decade of experience in content, software, and hardware, positioning itself to benefit from the dual support of technological advancements and favorable policies [4] - The company has been recognized for its collaboration with educational institutions to develop modern industry colleges, showcasing its commitment to integrating education with industry needs [5] Financial Performance - NetDragon's gaming sector is also benefiting from AI applications, with popular games like "Heroes of the Storm" integrating AI features to enhance player experience [6] - The company has a history of consistent dividend payments, with a proposed annual dividend of 0.9 HKD per share for 2024, reflecting a dividend yield of over 9% [6]

Core Viewpoint - NetDragon reported a 14.8% year-on-year decline in revenue for the fiscal year ending December 31, 2024, despite a significant growth of 356% in its education services business [3][4]. Group 1: Financial Performance - Total revenue for NetDragon in 2024 was RMB 6 billion, down from the previous year [3]. - Gross profit decreased by 10.4% to RMB 3.9 billion, while net profit attributable to shareholders fell by 43.5% to RMB 311 million [3]. - The company recorded a net profit of RMB 114 million, a decline of 74.4% year-on-year [3]. - The gaming and application services segment generated RMB 3.9 billion, accounting for 65.1% of total revenue, down 6.0% [3]. - Revenue from the overseas education subsidiary Mynd.ai was RMB 2.1 billion, representing 34.8% of total revenue, a decrease of 27.6% [3]. Group 2: Business Segments - Mynd.ai's revenue decline was attributed to challenges in the global education market, while the company is transitioning from a hardware supplier to a leader in the "Classroom as a Service" (CaaS) sector [5]. - Mynd.ai's education device sales revenue was RMB 1.77 billion, down 37.5%, while education services revenue surged to RMB 333 million, up 356% [4][5]. - Mynd.ai reported a loss of RMB 279 million, but this represented an 11.4% reduction in losses compared to the previous year [4]. Group 3: Strategic Initiatives - The implementation of the "AI+ strategy" improved operational efficiency, reducing employee costs by nearly RMB 100 million [4]. - The company optimized its capital structure, leading to a 19.1% increase in pre-tax profit to RMB 756 million [4]. - Net cash increased by 13.3% to RMB 2.1 billion, with stable operating cash flow of RMB 1.1 billion [4]. Group 4: Workforce and Corporate Actions - The number of employees increased from 5,984 at the beginning of the year to 6,123 mid-year, but decreased to 4,593 by year-end [5]. - The company completed the sale of non-strategic early education business in October 2024, which helped repay some debt and optimize cost structure [5]. - NetDragon announced a final dividend of HKD 0.50 per share, totaling approximately RMB 246 million [6].