Core Viewpoint - The company, NetDragon, has announced a shareholder return plan of over HKD 600 million, instilling significant confidence in the market while continuing to create value for shareholders through its AI-driven strategies in both education and gaming sectors [1][7]. Financial Performance - For the first half of 2025, NetDragon reported revenue of HKD 2.38 billion, with a gross profit of HKD 1.66 billion and a gross margin of 69.5%, reflecting a year-on-year increase of 2.9 percentage points [1]. - Operating expenses decreased by 15.6% year-on-year to HKD 1.35 billion, showcasing the initial effectiveness of AI in cost optimization and efficiency enhancement [1]. AI Strategy and Implementation - The company is pursuing a dual strategy of "AI + Education" and "AI + Gaming," leveraging technological innovation and ecosystem collaboration to seize new growth opportunities globally [1][2]. - AI has improved overall efficiency in the gaming sector by approximately 15%, with significant advancements in AI production centers enhancing content generation and collaboration across different game teams [2][3]. Market Expansion and Product Development - NetDragon has launched a new product, "Code MY," which has received positive feedback during its small-scale testing phase, and plans to expand its flagship IP "Magic Domain" into new language versions for overseas markets [3][4]. - The company is actively expanding its AI applications in education, having started AI research as early as 2017, and is now integrating AI into educational content and hardware to enhance market competitiveness [3][4]. Global Partnerships and Collaborations - NetDragon is focusing on key AI technology service projects and vocational education, collaborating with international entities such as the Thai Ministry of Higher Education and the World Bank to enhance digital education and equity [4][5]. Long-term Investment Value - The company emphasizes long-term growth and has a strong commitment to ESG principles, which positions it favorably in the current market environment [7]. - Despite short-term performance fluctuations, NetDragon maintains a high dividend yield, proposing a dividend of HKD 0.50 per share for the first half of 2025, representing a year-on-year increase of 25% [7][8]. Shareholder Return Initiatives - The recent announcement of a shareholder return plan, which includes dividends and buybacks, aims to reassure long-term investors and reflects the company's confidence in its future prospects [8].

网龙(00777)公布2025年中期业绩，收益为人民币23.81亿元，毛利为人民币16.55亿元，公司拥有人应占 溢利为约人民币3000万元，每股盈利5.57分，中期股息每股0.5港元。 上半年游戏及应用服务业务收入为人民币17亿元，公司重视游戏长线运营，打造长青游戏IP，受阶段性 因素影响游戏收入出现短期下滑，但公司持续提升玩家体验，促进用户增长和活跃度，为游戏业务的长 期可持续发展奠定坚实基础。伴随降本增效的深入推进，游戏及应用服务分类经营开支得到有效控制， 同比下降14.7%，经营性分类溢利环比回升至5.01亿元，展现出强劲韧性与积极向好的修復动能。 在游戏领域，公司全面部署AI生产中心，以推动组织效能持续提升：整体员工结构更加契合AI时代， 团队战斗力与凝聚力增强，带动游戏及应用服务板块的研发费用同比下降26.7%。在助力"降本"的同 时，AI+战略在"增效"方面也显着发力，同IP下的不同游戏团队通过AI生产中心实现高效整合，跨版本 的游戏内容协同与自动生成能力大幅提升。公司的研发创新工作亦紧扣AI趋势加速推进：重磅新品 《代号MY》已于2025年8月面向IP用户开启小规模测试，并持续推进正式上线工作 ...

为促进长期发展，网龙全面拥抱AI新时代，进一步落实"AI+游戏"和"AI+教育"战略。在游戏及应用服 务领域，2025年上半年游戏及应用服务业务收入为人民币17.4亿元，同比下降18.1%，环比微跌4.3%。 旗舰长青IP魔域持续提升内容品质，全面开展多项与非遗文化、社会公益等知名项目的IP联动，带动用 户活跃度持续增长。伴随降本增效的深入推进，游戏及应用服务分类经营开支得到有效控制，同比下降 14.7%，经营性分类溢利环比回升至5.0亿元，展现出强劲韧性与积极向好的修复动能。 据悉，集团的重磅新品《代号MY》已于8月面向IP用户开启小规模测试，并持续推进正式上线工作。手 游《代号Alpha》将陆续拓展多个海外市场。在AI生产中心的助力下，旗舰IP魔域将高效推出多语种版 本，开拓新的海外市场空间。《魔域传说》于上半年成功登陆小游戏市场，进一步提升了IP影响力。集 团其他传统自研IP如终焉誓约、机战等也计划通过代理、授权等合作方式发行上线，带来增量收入。 在Mynd.ai业务领域，2025年上半年，该业务的收益为6.4亿元，管理层继续实施成本优化措施，以缓解 教育科技市场低迷的影响。独立在美国上市的子公司Myn ...

来源：环球网 践行科技向善，展现企业责任担当 随着ESG理念的深入人心，越来越多的企业将其融入发展战略和经营活动中。游戏公司作为科技与文化 结合的前沿阵地，手握强大的用户连接能力和技术创新力，天然具备将正向价值嵌入核心业务的优势。 网龙网络公司近年来持续拓展"游戏+公益"战略，在生态保护、文化传承、文旅融合等领域形成了多维 路径，通过一系列公益项目展现了企业的责任与担当。 在"虎啸山林"华南虎野化保护行动中，网龙不仅联动龙岩梅花山中国虎园开展科普宣传，还通过游戏任 务与虚拟道具将保护理念深植玩家心中。这类"游戏+公益+文旅"的多重联动模式，不仅丰富了游戏内 容，也构建起一套具有社会效益的正向传播机制。 当亚洲象在雨林间悠然漫步时，它们或许未曾察觉到千里之外玩家屏幕上的每一次虚拟"浇灌"都在默默 修复它们的家园。这场虚拟与现实深度交融的"守护之誓"，不仅超越了游戏与公益的简单叠加，更展现 了游戏产业在ESG新生态中的独特力量。 首都师范大学马克思主义学院教授、博士生导师石国亮认为，互联网领域的科技发展已成为推动公益慈 善创新的新引擎，而游戏产业凭借其庞大的用户群体和精准的数字化工具，正开辟出前所未有的创新路 径 ...