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人工智能加速融入零售业 “全域经营”成为行业标配
Core Viewpoint - The digital economy in China is entering a new development stage, with artificial intelligence (AI) technology accelerating its application in various industries, particularly in retail and e-commerce, reshaping the relationship between people, goods, and venues [1][2]. Group 1: AI and Business Transformation - AI technology is significantly enhancing operational models, moving from pilot projects to tangible benefits within the retail value chain [1]. - The application rates of AI-generated content (AIGC) and AI agents in decision-making and content production are notably increasing [1]. - Companies are urged to overcome the "high investment, low retention" dilemma by focusing on balancing costs and quality, thereby improving operational efficiency and consumer experience [1]. Group 2: Digitalization and Market Trends - 94% of enterprises have prioritized digitalization as a core strategy, indicating a shift not just in technology but in business logic [2]. - The deployment of AI recommendation engines has led to a nearly 25% increase in consumer spending per transaction [2]. - The e-commerce transaction scale within the WeChat ecosystem is rapidly growing, with a shift towards a full-domain operational model becoming standard for businesses [2]. Group 3: Strategies for Growth - Companies are adopting a dual approach of "full-domain customer acquisition + full-domain operations" to achieve growth despite market challenges [2]. - The integration of AI technology with industry-specific solutions is helping businesses break traditional operational boundaries [2]. - Micro-ecosystems, such as those centered around WeChat, are fostering stable growth in private domain transactions, with many users developing habitual purchasing behaviors [2].