11月21日，微盟2025 Weimob Day广州峰会在穗举办。 此次峰会聚焦"全渠道经营"与"AI赋能全域"，汇聚广东省连锁经营协会及众多知名品牌与企业嘉宾。大 会不仅发布了微盟智慧门店解决方案，更通过实战分享，为零售企业数字化转型提供全方位指引，助力 行业向高质量发展。 行业变局：AI及全渠道融合激活零售增长动能 2025年，中国零售行业正处于"从流量红利转向生态红利、从渠道增长转向全域求生"的关键变革期。单 一渠道的增长模式难以为继，多生态融合成为企业穿越周期的关键。 微盟2025 Weimob Day广州峰会现场，广东省连锁经营协会秘书长樊飞飞在峰会致辞中表示，零售企业 的竞争已从单一产品、单个渠道的比拼，升级为AI创新应用、全渠道、多生态运营能力的较量。 微盟企服生态运营部负责人王媛媛则指出，当前零售品牌正面临深刻的 "时代之困"。一方面，消费者 的消费行为愈发多元化，从单一渠道购物转向线上线下融合、社交场景嵌入、即时性需求满足等多维度 消费，对品牌的服务能力和场景覆盖提出了更高要求；另一方面，品牌增长逻辑从过去的 "渠道增长" 转向 "全域求生"，无法依赖单一渠道的流量红利，而是要在电商、私域、 ...

Core Insights - Weimob has launched a smart store solution aimed at integrating key retail operations such as POS cash register, inventory management, multi-channel sales, and store management into a cohesive system, facilitating the transition from "store informatization" to "online and offline integrated operations" for retailers [1][2] Group 1: Solution Overview - The smart store solution is specifically designed for small and medium-sized enterprises (SMEs) that have engaged in multi-channel business but face limitations in digital technology capabilities and budget [1][2] - The solution emphasizes "lightweight, high adaptability, and low cost," providing an inclusive impetus for the retail digitalization process of SMEs [1][2] Group 2: Operational Efficiency - The solution connects various operational aspects, including inventory management, multi-channel sales, equipment collaboration, and store management, creating a complete operational ecosystem [2][3] - It supports full-process digital management in inventory, ensuring real-time transparency of stock data and addressing traditional pain points such as unclear inventory and inefficient supply chains [2][3] Group 3: Sales Channel Integration - The solution covers offline stores, online cloud stores, and major platforms like JD.com, Ele.me, Meituan, and Douyin, breaking down information silos and enabling simultaneous efforts across multiple channels [3] - It integrates hardware and software seamlessly, enhancing operational efficiency and accuracy at the store front [3] Group 4: Marketing and Customer Engagement - The solution focuses on immediate conversion and long-term repurchase empowerment through over 100 diverse promotional tools and a comprehensive membership system [4][5] - It includes various marketing tools such as flash sales, group buying, and content marketing to activate consumer potential and reduce customer acquisition costs [4][5] Group 5: Membership and Customer Lifecycle - The solution enables the establishment of a customer lifecycle management mechanism, helping stores convert casual customers into members and fostering long-term customer relationships [5][6] - This data-driven approach maximizes customer lifetime value while minimizing ineffective marketing costs, creating a virtuous cycle of "member retention - repurchase increase - long-term revenue growth" [6] Group 6: Strategic Value - Overall, the Weimob smart store solution serves as a digital infrastructure for retail businesses, enhancing operational efficiency, broadening profit channels, and solidifying development foundations [6] - It is positioned as a powerful engine for mid-tier retailers to achieve cost reduction, efficiency enhancement, and sustainable growth in the digital era [6]