Core Insights - The rise of "micro-short dramas" in Sichuan, exemplified by the hit series "Home and Away," reflects the province's innovative exploration in the micro-short drama industry, achieving over 1.5 billion views across platforms [1] - The integration of government support and market dynamics is reshaping cultural dissemination through mobile platforms, highlighting Sichuan's unique position in this trend [1] Policy Support - Sichuan's government has officially included "network micro-short dramas" in its work report, signaling a commitment to fostering local culture and creativity [2] - The province has allocated 300 million yuan annually to support major artistic projects, with individual works eligible for up to 12.6 million yuan in funding [2] - The "Shooting in Sichuan" service platform streamlines the filming process, allowing for rapid approval within six days [2] Production Support - Local government units have provided efficient support during the filming of "Home and Away," emphasizing a collaborative approach [3] - Sichuan Tianfu New Area promotes a "24/7 online support" service model to facilitate short drama production [4] Industry Development - Sichuan boasts diverse filming locations, from historical towns to modern studios, catering to the preferences of short drama audiences [5] - The province has established a robust film industry ecosystem centered around Chengdu, with over 2,000 film enterprises and a projected revenue of 104.2 billion yuan for 2024 [5] - The "Shooting in Chengdu" studio offers comprehensive services for various film projects, enhancing the region's appeal for filmmakers [5] Collaborative Efforts - The synergy between government and enterprises is driving the micro-short drama sector, positioning it as a new engine for various industries [7] - The "Follow the Micro-Short Drama to Travel" initiative has highlighted successful projects, attracting tourism and promoting local culture [8] - The ambition of Sichuan's micro-short dramas extends beyond local success, aiming for international recognition and cultural exchange [8]