从2024年"荆州战国袍"短视频引爆旅拍风潮，到2025年成为文旅微短剧活力城市，荆州以历史文脉为根 基，让千年楚风、三国故事通过新兴媒介走进大众视野。 微短剧成荆州文旅新引擎 2024年，一组"荆州战国袍"的高质量短视频让荆州文旅在互联网平台上火爆了一把，一句"六朝古都， 战国袍起源地，曾问鼎中原的故土，只此荆州"既道出了荆州渊远的历史人文底蕴，也吸引了不少游客 来到此地"穿着战国袍游荆州"。 荆州触碰到了平台流量的红利。而在2025年，当微短剧成为继短视频之后的又一流量风口，荆州决定抢 滩而上。 《中国互联网发展报告2025》蓝皮书显示，2024年，我国微短剧用户规模达6.62亿，市场规模突破500 亿元。在2021年时，我国微短剧市场规模还不到5亿元。另据中国网络视听协会最新测算，2025年国内 微短剧产值近900亿元，较2024年的505亿元近乎翻倍，足见其强劲增长势头。 微短剧的兴起，为不少城市带来了撬动文旅产业发展的新引擎。2024年，国家广电总局推出"跟着微短 剧去旅行"创作计划，计划制作一批优质微短剧，形成一批可复制的"微短剧+文旅"融合新模式。 "微短剧从小处入手，通过场景演绎，形成有剧情、 ...

【天气预报】 转自：汕头发布 ● 元旦、春节将至，为保障"两节"期间全市农产品质量安全，让人民群众买得放心、吃得安心，近日，市农业农村局组织执法科、农监科等有关业务科室 深入田间地头，开展"两节"前农产品质量安全专项检查行动。 ● 近日，由潮汕机场主办的"飞跃千万共启新程"区域航空市场发展研讨会在汕头举办，来自地方文旅部门、航空公司、机场公司、旅行社、OTA平台、数 据公司等代表齐聚一堂，共话发展机遇，凝聚发展共识，探索一条更高质量、更可持续的区域航空市场发展新路径。 汕头市气象台2025年12月30日05时发布【早间天气预报】： 今天白天到夜间：晴间多云，东北风2～3级，转3～4级沿海阵风5～7级，13～23℃，相对湿度50～85%。 汕头附近海面：晴间多云，东北风5～6级阵风7级，夜间起转6级阵风8级。 本地聚焦 ● 最近，短剧拍摄的"风"再次吹到潮南区成田镇。继之前的非遗短剧《龙吟瓷上》在成田大寮开机后，又有一部都市情感短剧在中国电影先驱郑正秋的故 里开机，文化底蕴深厚的成田镇正被微短剧产业重塑，成为乡镇"好莱坞"。 全国热点 ● 【前11个月国有企业营业总收入756257.6亿元】 财政部12月29日 ...

编者按 2025年，河南经济的故事，是由一个个具体的人写下的。 这一年，我们在《深读·经济》版中，曾记录"新豫商"纵横四海的商业探索，追问"微短剧"火爆背后的产业逻 辑，倾听"谷子经济"中年轻人为情绪买单的深层动机，观察"在义乌的河南人"如何在外贸一线书写韧性，探 寻"河南本土商超"走红的成长密码，也看见"演艺经济"如何点燃一座城市的活力…… 岁末回望，我们再次走向他们，回访这些经济现场的亲历者、见证者与创造者。 他们的答案里，有困惑，更有突围；有坚守，更有新章。经济浪潮中，每一朵繁花，都曾奋力开放。 这不是一份年终总结，而是一次"温暖的复盘"——经济从来不只是数字，更是无数人的生计、梦想与日常。 我们试图在数据之外，看见脸孔；在趋势之下，触摸心跳。河南经济的韧性，正藏在每一个认真生活、踏实 经营的人身上。 2026年将至，他们的声音，值得被听见。 而我们，始终在场。 新豫商 永远在出发路上 这一次，不看宏观数据，只问真实感受： "这一年，你过得好吗？" "你的行业，是冷是暖？" "如果向2026年喊一句话，你会说什么？" 岁末，电话联系上陈泽民时，他还在北京出差。2025年，这位八旬"老创客"依然奔跑在路上 ...

在郑州航空港区，富士康的工人们夜以继日，生产着各种款型的手机。 与此同时，在郑州市区的某个拍摄基地，导演、演员、剪辑师也在争分夺秒，批量生产着填充手机的"精神快消品"。 这座曾被贴上"农业省会"标签的城市，正以"竖店"之名，冲击中国短剧之都。 剑指百亿 "拍卖场这里我们拍完了，你们可以过来拍了。"话音刚落，另一剧组迅速赶来架设机位。这种抢场地的情景，在郑州的拍摄基地随处可见。 没办法，郑州的短剧行业实在太火。从业人员近4万，集聚企业800多家。大家平常刷到的短剧，10个中有近4个是郑州制造。 这边"办公室"里的霸总谈笑间投资几十亿，隔壁"豪宅"里的赘婿突然亮明身份，"地铁站"又在上演含泪的告别……各种款型，任君挑选。 来源：大河财立方 2024年，郑州微短剧市场规模超23亿元，承制并通过审查备案的微短剧达到3194部，占全国产量近四成，比大名鼎鼎的横店还多。 由于微短剧多为适应手机的竖屏模式，郑州也因此被媒体和行业称为"竖店"。 进入2025年，郑州的微短剧产业继续狂飙，日均开机超过了100部。仅仅是今年前三季度，郑州审查上线的微短剧就达到3860部，其中315部登上全国短剧 热力榜，已经超过去年全年。 在D ...

更为深远的是，钱塘区的产业布局目光早已投向全球蓝海：区内企业积极组建团队拓展海外业务， 九州、掌玩、麦芽等企业的海外App下载量均已跻身全球前十，《冬日恋歌：情定大饭店》等作品在海 外平台持续热播，让中国故事以更富时代感的形式走向世界。 产业的健康持续发展，离不开基础设施与支撑体系的完善。就在上个月，中国网络视听协会微短剧 创意村和人才培训中心在钱塘区江东村正式揭牌启用，标志着钱塘区在构建"创作孵化—人才培养—制 作服务"全链条产业体系上迈出了关键一步。通过完善微短剧产业发展生态链，钱塘区不仅为区域经济 培育了增长新引擎，也为中国数字文化的繁荣与出海探索着宝贵的"钱塘经验"。 "过去，火爆的微短剧靠的是爽文改编；未来，靠的是制作升级、题材创新和IP化运营，向多元题 材转型成为必然趋势。"创始人施航昱说；获评"年度编剧机构"的过儿传媒，则展现了"内容为王"的深 厚功底。这家由资深小说创作者转型组建的公司，今年以来，《绮靡》《冬日恋歌：情定大饭店》等作 品接连引爆市场，《驯野》实现云合数据连续四周夺冠。 企业的闪耀离不开产业沃土的滋养。钱塘区早已将微短剧产业视为文化新质生产力的重要代表进行 前瞻性布局与系统性培育 ...

Core Insights - The rise of micro-short dramas in Beijing showcases a unique content form that combines various formats and has significant growth potential, with an expected output value of 33.6 billion yuan in 2024, making Beijing the leading city in this industry [2][3] Industry Overview - Micro-short dramas have evolved from a niche market to a new pillar of the cultural industry, with Beijing positioning itself as a central hub for this growth [2] - The market for micro-short dramas is projected to exceed 50 billion yuan, surpassing traditional film box office revenues, indicating a shift in content consumption patterns [7] - The user base for micro-short dramas in China has reached 662 million, reflecting a growing demand for this format [7] Development Strategies - Beijing plans to enhance the micro-short drama sector through three main strategies: providing special funding and leveraging AIGC technology for creative empowerment, offering precise services under the "Beijing Service" brand, and exploring new business models that integrate micro-short dramas with tourism, e-commerce, and rural revitalization [2] - The establishment of the "Drunken Shadow Field Short Drama and Short Film Industry Base" in Chaoyang District represents a significant step in transforming old industrial sites into modern production hubs [3][4] Infrastructure and Facilities - The "Drunken Shadow Field" spans approximately 25,000 square meters and has been transformed from a logistics warehouse into a cultural industry park, attracting numerous artists and production companies [3][4] - The park has undergone renovations to meet the specific needs of short drama production, including structural reinforcements and the addition of professional filming facilities [4] Market Dynamics - The shift towards micro-short dramas is driven by changing viewer habits and the need for quick, engaging content that fits into modern lifestyles [7] - Industry professionals highlight the advantages of micro-short dramas, including faster production times and the ability to reach international markets, which enhances cultural confidence [6][7] Collaborative Ecosystem - The "Drunken Shadow Field" has formed a service alliance with over 30 local institutions, creating a "scene bank" that allows production teams to easily access diverse filming locations [9][11] - This collaborative approach aims to streamline the production process and reduce costs, addressing previous challenges faced by filmmakers in Beijing [12][13] Future Outlook - The micro-short drama industry is expected to continue evolving, with a focus on integrating digital technologies and enhancing the overall production ecosystem [15][16] - The successful transformation of cultural parks like "Drunken Shadow Field" serves as a model for other regions, emphasizing the importance of tailored services and long-term strategic planning [16]

Group 1 - The forum held in Changsha focused on the integration of culture and technology, emphasizing the support for the micro-short drama industry with ten measures aimed at high-quality development [1] - The measures include funding support for six key areas: filming base construction, quality creation, platform ecosystem cultivation, technological empowerment, international expansion, and resource assurance [1] - The micro-short drama market in China is projected to exceed 63.43 billion yuan in 2025, with a compound annual growth rate of 19.2% expected until 2027 [1] Group 2 - Changsha aims to establish itself as a significant player in the micro-short drama industry, with the recent opening of the Tongguan Shudian Short Drama Film City, which plans to produce 500 to 800 micro-short dramas annually [2] - The city is looking to leverage its local advantages and learn from the rapid rise of similar projects in Zhengzhou, which has gained a competitive edge through cost advantages and cluster effects [2] Group 3 - Changsha has a strong foundation in the cultural and entertainment industry, with major platforms like Mango TV and a national-level copyright research center [6] - The establishment of the "Malan Mountain Micro-Short Drama Anti-Piracy Alliance" during the forum aims to protect copyrights in the micro-short drama sector [6]

Core Insights - The article highlights the rapid growth of the micro-short drama industry, which has become a significant segment in content consumption, providing emotional relief to consumers through quick, engaging narratives [3][4]. Talent Demand - The demand for talent related to short dramas has surged, with a year-on-year increase of 26% in the first three quarters of 2025. The leading roles in demand include editors (15.9%), followed by screenwriters (10.0%), actors/models (8.6%), and hosts (5.4%) [3][4]. - The production of short dramas requires efficient editing and post-production work due to the compact nature of the content, emphasizing the importance of high-quality storytelling to capture user attention within the first three seconds [3][4]. City Distribution - Zhengzhou leads in short drama talent demand with a 13.3% share, experiencing a remarkable 75.6% year-on-year growth in the third quarter. The city is becoming a hub for micro-short dramas, attracting numerous production teams and actors [4][5]. - Beijing follows with a 12.9% share and a 36.4% increase in talent demand, leveraging its traditional strengths in film and television content [4]. - Chengdu and Xi'an are also emerging as significant production bases, with talent demand growth rates of 44.4% and 127.9%, respectively, driven by local cultural resources and new media platforms [4]. Market Size and Projections - The micro-short drama market in China reached a size of 50.5 billion yuan in 2024, surpassing annual box office revenues for the first time. Projections indicate that the market will grow to 63.43 billion yuan in 2025 and 85.65 billion yuan by 2027 [4][5]. Industry Development Initiatives - Zhengzhou has implemented a comprehensive plan to develop its micro-short drama industry, aiming to establish 1-2 influential production bases and cultivate over 10 competitive production and distribution companies by 2027, targeting a market size of 10 billion yuan [5][6]. - Other regions, such as Shaanxi and Hangzhou, are also actively promoting their micro-short drama industries through supportive policies and infrastructure development, aiming to create a complete industry chain from scriptwriting to distribution [6].

Core Insights - The opening of the Changsha Copper Official Vertical Store Short Drama Film City marks a significant step in Hunan Province's short drama industry layout, showcasing Yingxin Development's strategic focus on "cultural tourism+" [1][2] - The project aims to create the largest and most complete short drama ecosystem in Central China, injecting new momentum into the innovative development of Hunan's cultural tourism industry and the upgrade of the short drama sector [1] Company Developments - Yingxin Development, through its subsidiary Copper Official Kiln National Style Park, has partnered with Vertical Store Film Group to establish a collaborative center for the short drama industry in Hunan [1][2] - The company plans to leverage its mature cultural tourism operational experience and the professional film industry capabilities of Vertical Store to enhance the short drama production capacity, with an expected annual output of over 500 short dramas [1] Industry Trends - The rise of micro-short dramas, characterized by their "short, flat, and fast" advantages, has become a significant cultural and technological integration trend, enriching the spiritual and cultural lives of the public [1] - Hunan Province has implemented eight supportive policies to encourage the creation of high-quality micro-short drama content and the establishment of filming bases, fostering a favorable environment for the industry's development [1]

Group 1 - The short drama market has surpassed traditional film and television, with a market size of 505 billion yuan in 2024, a 35% year-on-year increase, and expected to reach 670 billion yuan in 2025 [2] - The total box office for films in 2024 is projected to be 425 billion yuan, a 23% decline compared to the previous year [2] - Short dramas are becoming a significant force in China's cultural industry, rapidly gaining popularity both domestically and internationally [2] Group 2 - Xi'an and Zhengzhou have emerged as unexpected leaders in the short drama industry, with Xi'an being the top city and Zhengzhou closely following [3][6] - Xi'an has produced 60 out of 100 short dramas in the country, supported by local government policies and initiatives [6][7] - Zhengzhou has established 15 short drama filming bases, with a total area exceeding 160,000 square meters, producing around 100 short dramas daily [7] Group 3 - Guangdong's cities, Guangzhou and Shenzhen, are also making significant strides in the short drama sector, ranking fourth and fifth respectively [8][10] - Guangdong has implemented various policies to support the film and television industry, including tax incentives and subsidies for production [9][10] - Shenzhen offers substantial financial support for short drama production, with individual projects receiving up to 300 million yuan in funding [10] Group 4 - The new economic landscape allows for equal competition among cities, leading to potential reshaping of the cultural industry [11] - The rise of short dramas may lead to a decentralization of the cultural industry in China, creating a more diverse and vibrant ecosystem [11]