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“竖店”郑州是怎样崛起的?
Zheng Quan Ri Bao· 2025-08-12 16:30
Core Viewpoint - Zhengzhou has emerged as the second-largest production center for micro-short dramas in China, surpassing Hengdian, with a government plan aiming for a market size of 10 billion yuan by 2027 [1][4]. Group 1: Industry Growth and Development - The micro-short drama industry in Zhengzhou is experiencing rapid growth, with the local market exceeding 2.3 billion yuan and an estimated 820 production companies operating in the area by 2024 [5][6]. - The production cycle for micro-short dramas is notably short, typically ranging from two to seven days, leading to a competitive environment for directors and filming locations [2][3]. - Zhengzhou's advantages include a large population, low labor costs, and rich historical and cultural resources, which have facilitated the establishment of multiple filming bases [4][5]. Group 2: Market Dynamics and Trends - The national micro-short drama user base is projected to reach 696 million by mid-2025, indicating a significant growth potential for the industry [6][7]. - Major film and media companies are increasingly investing in micro-short drama projects, with firms like Wanda Film and Mango TV expanding their operations in this sector [7]. - The industry is expected to face challenges such as content homogenization and a lack of professional talent, necessitating a shift towards higher quality productions [8][9]. Group 3: Government Initiatives and Policy Support - The Zhengzhou government has implemented a plan to enhance the micro-short drama industry, focusing on expanding market size, fostering innovation, and improving content quality [8][9]. - The plan includes initiatives to integrate micro-short dramas with local cultural tourism, creating new revenue streams and enhancing the city's brand [9][10]. - Zhengzhou's experience in revitalizing idle spaces for production purposes serves as a model for other regions looking to develop emerging industries [10].
郑州缘何成“竖店”
Ren Min Ri Bao· 2025-08-12 07:49
交通便利的地方有很多,郑州凭啥上演"一出好戏"?历史是根脉,文化是灵魂。从古代聚落到都城遗 址,从特色街区到名人故居……深厚的历史,赋予城市以文化底蕴,也成为影视创作的拍摄资源。传承 与发展的流变、传统与现代的碰撞、文化与经济的交融,堪称取之不竭的影视富矿。 产业的发展,还得益于独特的生产模式。影视拍摄产业集群,前有浙江横店、河北涿州。失去了先发优 势,如何弯道超车?横店3个月产出1部长剧,郑州7天可交出10部短剧,甚至有从业者坦言:"传统影视 剧一部三年,郑州团队已经迭代了300个爆款套路。"不搞同质化竞争,郑州有鲜明的产业发展思路。优 化闲置资源,卖建材的商铺、摆瓷砖的展厅,摇身一变就是"总裁办公室""重症监护室";提升运营效 率,"早上写剧本、下午拍摄、晚上剪辑,第二天就能上线",制作成本大幅降低。人有我优,正是"竖 店"能与横店相媲美的底气。 传承与发展的流变、传统与现代的碰撞、文化与经济的交融,堪称取之不竭的影视富矿 在影视制作领域,浙江横店闻名遐迩。令人意想不到的是,乘着微短剧风口,河南郑州发展成为全国微 短剧制作重要基地,被许多人称为"竖店"。 微短剧是啥?形式上多为竖屏,契合手机屏幕,随时随地 ...
今年前5月河南影视节目制作营收同比增近九成
Zhong Guo Xin Wen Wang· 2025-07-18 16:28
Economic Growth - In the first half of the year, Henan Province achieved a GDP of 31,683.80 billion RMB, with a year-on-year growth of 5.7% [1] - The third industry added value reached 17,242.27 billion RMB, growing by 6.0% [1] Service Industry Performance - The service sector showed steady growth, with the revenue of large-scale service enterprises in the film and television production sector increasing by nearly 90% from January to May, accelerating by 27 percentage points compared to the first quarter [1] - The arts performance sector also saw significant growth, with revenue from performance venues increasing by 96.6% from January to May, up by 23.2 percentage points from the first quarter [2] Micro-Short Drama Industry Development - Zhengzhou is recognized as a hub for micro-short dramas, with a market size reaching 2.3 billion RMB and over 820 production companies employing more than 30,000 people by 2024 [2] - The city has implemented supportive policies to enhance the competitiveness of the micro-short drama industry, including financial incentives of up to 500,000 RMB [1] - Zhengzhou aims to become the "capital of micro-short drama creation," with plans outlined in government documents [1]
打造新业态 拓展就业新渠道丨探访郑州航空港微短剧基地 “竖店”带来就业新机遇
He Nan Ri Bao· 2025-07-11 00:13
Core Insights - The article highlights the rapid development of the micro-short drama industry in Zhengzhou, particularly at the Jumei Film Base, which has become a significant hub for micro-short drama production in the region [3][4][6] Group 1: Industry Growth - The Jumei Film Base has filmed nearly 700 micro-short dramas since its establishment, hosting eight to nine production teams daily, with bookings extending ten days ahead [3] - The base covers an area of approximately 17,000 square meters and features over 20 shooting scenes, allowing for one-stop production of micro-short dramas [3] - The production cycle for a micro-short drama ranges from 2 to 7 days, reflecting the industry's vibrant activity [3] Group 2: Economic Impact - Over 70% of the workforce in the micro-short drama sector is under 30 years old, with core positions earning over 10,000 yuan per month [4] - The base has led to increased job inquiries, attracting a diverse range of applicants from students to retirees, indicating a strong demand for talent in the industry [4] - The daily activity of multiple production teams has boosted local hotel occupancy rates and dining consumption, showcasing the economic benefits of the "vertical store" economy in Zhengzhou [4] Group 3: Supportive Measures - Zhengzhou has established a micro-short drama industry alliance to compile a comprehensive database of over 100 potential shooting locations, facilitating easier access for production teams [5] - A dedicated task force has been set up to assist companies with licensing, talent services, and coordination of special shooting locations, ensuring smooth operations for businesses [5] Group 4: National Standing - Zhengzhou ranks second nationally in the production of micro-short dramas, with an average output of 4.3 dramas per day following supportive government policies [6] - The city is enhancing its service capabilities to provide comprehensive support for micro-short drama production, aiming to develop new business models such as "micro-short drama + tourism" and "micro-short drama + commerce" [6]
常熟举行微短剧产业招商推介
Xin Hua Ri Bao· 2025-06-19 23:31
本报讯 (记者 韩雷) 6月18日,"短剧新'视'界·入戏新经济"2025常熟微短剧产业招商推介暨项目路演 活动举行,签约7个短剧项目,涵盖编剧创作、人才培养、培训实训、拍摄基地等短剧行业细分领域。 活动现场,常熟微短剧拍摄基地项目同步进行推介。据了解,常熟盘活市区的一幢闲置资源,全力打造 微短剧拍摄基地,在8000平方米的拍摄区域内,设置50余个专业场景,并提供"一站式"全流程服务,实 现剧组"拎包入驻"。"通过'线上+线下'以及'产品+权益'的方式服务短剧文创类的客群。"常熟农商行投 资银行部总经理助理李杨介绍,针对文创产品的创意贷金额最高可达500万。 苏州简童文化传媒有限公司是一家常熟本土的短剧企业,成立仅半年多时间,目前已拍摄了6部短剧, 其中2部已在全平台上线。"常熟是历史文化名城,也是天然的摄影棚,有很多故事可以讲,可以完成很 多短剧内容的拍摄。"该公司CEO沈婷怡特别提到,"短剧和常熟产业相结合紧密,比如,'短剧+电 商'的模式,能够让流量转化为实实在在的经济效益,完美地赋能常熟纺织服装产业。" 常熟既有沙家浜的红色传奇、虞山尚湖的山水诗韵,也有虞山派古琴、白茆山歌等国家级非遗瑰宝,古 城、园 ...
短剧拍摄基地纷纷涌现 赋能产业融合作用明显
Core Insights - The micro-short drama industry in China is rapidly growing, becoming a new engine for the integration of culture and technology, with the market size expected to exceed 504.4 billion yuan in 2024 and reach 634.3 billion yuan in 2025 [1] - By the end of 2024, the number of online audio-visual users is projected to reach 1.091 billion, with micro-short drama users accounting for over 52%, totaling approximately 576 million [1] Industry Development - The signing of the Tongguanyao Shudian Film and Television Base project is expected to become the largest short drama filming base in Central China, promoting the integration and development of the short drama industry and significantly boosting local economic growth [1] - The base will focus on "short drama production + industry-education integration," establishing practical training platforms such as screenwriter workshops and anchor academies, leveraging local university resources [1] - The project is anticipated to produce an average of 300 high-quality short dramas annually and create employment for tens of thousands of people [1] Policy Support - The rapid development of the micro-short drama industry is supported by government policies, including the 2025 "Micro-Short Drama Management Measures," which implement a "graded and classified review" and "white list" system, facilitating the transition from "substandard" to "high-quality" productions [2] - The continuous growth of the advertising market, the potential of the paid market, and the broad prospects for derivative product development provide strong momentum for market expansion [2] Filming Base Advantages - The existence of filming bases offers creators centralized creative spaces and abundant shooting resources, allowing for shared equipment and facilities, which reduces production costs and fosters collaboration [3] - Filming bases attract numerous industry professionals and related tourists, promoting the prosperity of local service industries such as dining, accommodation, transportation, and tourism, thereby enhancing local economic levels [3] Market Considerations - The rapid development of the micro-short drama industry necessitates careful consideration of market demand and industry trends when constructing filming bases to avoid blind replication and ensure comprehensive industry chain support [3]
山东政商要情(5.26—6.1)
Jing Ji Guan Cha Wang· 2025-06-01 08:06
Group 1 - Shandong's economy shows steady growth in the first four months of 2023, with industrial output increasing by 8.1% year-on-year and 85.4% of industries experiencing positive growth [2] - The equipment manufacturing sector outperformed, with a 13.9% increase in value added, contributing significantly to overall industrial growth [2] - The service sector also performed well, with a 6.7% increase in revenue, and all ten major service industries reported positive growth [2] Group 2 - The "2025 Shandong International Friendship Cities Cooperation and Exchange Week" was held in Jinan, attracting around 900 foreign guests from 47 countries, promoting friendship and cooperation [3] - The event resulted in the signing and deepening of over 20 new sister city agreements, bringing Shandong's total to 718 pairs with 107 countries [3] Group 3 - Shandong introduced 12 measures to promote patent commercialization, focusing on improving patent quality, enhancing supply-demand channels, optimizing support services, and strengthening protection [4] - The measures aim to integrate reforms and foster collaboration between government and market forces [4] Group 4 - Jinan announced a new housing policy offering up to 100,000 yuan in subsidies for homebuyers who sell old properties to purchase new ones, effective from June 1 to October 31, 2025 [5] - The subsidy is structured to provide 1% of the purchase price for contracts signed by June 30, 2025, and 0.8% for those signed by October 31, 2025 [5] Group 5 - The Weifang Automotive Industry Supply and Procurement Matchmaking Conference was held, promoting collaboration among over 100 local automotive companies and 100 buyers [6] - The event supports the development of a billion-level automotive parts industry cluster in Weifang, enhancing the region's industrial capabilities [6] Group 6 - The Fourth Shandong Network Audio-Visual Conference took place in Yantai, highlighting the province's efforts to transform its film and television industry [7] - The event announced the first batch of micro-short drama filming locations and production bases, aiming to boost the local creative economy [7] Group 7 - Hisense announced a new plan for the 2025 FIFA Club World Cup, integrating AI technology into its product lineup to enhance the viewing experience [9] - The company also became the first official VAR display partner for the tournament, supporting accurate officiating [10] Group 8 - The first phase of the China Electric Power Construction Group's offshore photovoltaic project in Qingdao officially connected to the grid, with a total investment of 10.2 billion yuan [11] - The project is expected to generate approximately 1.07 billion kWh of green electricity annually, significantly reducing carbon emissions [11] Group 9 - Yantai Port launched the "Port Major Cargo Lifting Operation Standards," aiming to enhance the efficiency of logistics and cargo handling [12] - The port is positioned as a key hub for international logistics, with a projected cargo throughput of over 450 million tons in 2024 [13] Group 10 - Linuo Paradigma officially launched the world's first "black light factory" for solar thermal collectors, achieving full automation and flexible production [14] - The factory is expected to produce one million collectors annually, marking a significant advancement in solar manufacturing technology [14]
政府的有形之手与市场的无形之手紧握,一场场关于文化、产业与未来的“好戏”正上演 微短剧里的四川密码
Si Chuan Ri Bao· 2025-04-08 00:12
Core Insights - The rise of "micro-short dramas" in Sichuan, exemplified by the hit series "Home and Away," reflects the province's innovative exploration in the micro-short drama industry, achieving over 1.5 billion views across platforms [1] - The integration of government support and market dynamics is reshaping cultural dissemination through mobile platforms, highlighting Sichuan's unique position in this trend [1] Policy Support - Sichuan's government has officially included "network micro-short dramas" in its work report, signaling a commitment to fostering local culture and creativity [2] - The province has allocated 300 million yuan annually to support major artistic projects, with individual works eligible for up to 12.6 million yuan in funding [2] - The "Shooting in Sichuan" service platform streamlines the filming process, allowing for rapid approval within six days [2] Production Support - Local government units have provided efficient support during the filming of "Home and Away," emphasizing a collaborative approach [3] - Sichuan Tianfu New Area promotes a "24/7 online support" service model to facilitate short drama production [4] Industry Development - Sichuan boasts diverse filming locations, from historical towns to modern studios, catering to the preferences of short drama audiences [5] - The province has established a robust film industry ecosystem centered around Chengdu, with over 2,000 film enterprises and a projected revenue of 104.2 billion yuan for 2024 [5] - The "Shooting in Chengdu" studio offers comprehensive services for various film projects, enhancing the region's appeal for filmmakers [5] Collaborative Efforts - The synergy between government and enterprises is driving the micro-short drama sector, positioning it as a new engine for various industries [7] - The "Follow the Micro-Short Drama to Travel" initiative has highlighted successful projects, attracting tourism and promoting local culture [8] - The ambition of Sichuan's micro-short dramas extends beyond local success, aiming for international recognition and cultural exchange [8]