"我在长春公主岭拍戏，收工后取行李直奔火车站，4个小时后抵达沈阳，在车站打出租车回家，看到司 机等乘客时正在刷短剧。"短剧演员姚艾向中青报·中青网记者描述她的拍戏日常。 从沈阳话剧团退休近20年后，姚艾开启了短剧表演事业，迅速成为手机屏幕里大家眼熟的"妈妈""外 婆""奶奶"。 姚艾的拍摄足迹遍布全国：长春、营口、大连、北京、金华、成都、重庆、杭州、西安、郑州……提着 行李到处拍戏，姚艾精力充沛。成为一名"短剧人"，她感到幸运、自豪，微短剧开启了全新的机遇。她 敏锐地注意到，很多城市因为微短剧产业的兴起焕发全新面貌。 北京大学国家发展研究院发布的《2025年中国微短剧产业发展格局与就业拉动效应测算报告》显示，当 前全国微短剧月度产量稳定在3000部以上。微短剧行业对全国就业市场的总体贡献预计突破203万人。 "走遍全国拍竖屏短剧"，正是当下微短剧产业蓬勃发展的生动缩影。微短剧产业如今已在全国范围内形 成"百城竞逐"的产业格局，一批城市凭借各自优势崛起，重构着中国影视产业的地理版图。 为了微短剧，改写自己的生活坐标 微短剧的爆发式增长，吸引了众多来自传统影视行业及其他领域的从业者跨界入局，他们带着各自的专 业积 ...

王小亮介绍，广电总局将从三个维度发力，进一步推动微短剧拉动服务消费、助力经济社会发展。 近两年微短剧蓬勃兴起，呈现爆发式发展。2025年，微短剧的市场规模破千亿元，较2024年翻番。 2月6日下午，在国务院政策例行吹风会上，国家广电总局网络视听节目管理司司长王小亮表示，2025年 我国微短剧产业增长较快，有3.3万部微短剧上线播出，国内用户近7亿人。 近年来，广电总局出台了一系列政策措施，微短剧呈现健康繁荣的勃勃生机。在体量扩张的同时，品质 也显著提升。 王小亮称，精品化已经成为行业共识，"微短剧+"创作计划拉动消费升级，比如"跟着微短剧去旅行"， 将线上人气引向线下消费；"微短剧里看品牌"，带来边看边买新体验。 与此同时，微短剧的技术迭代也发展迅速，商业模式多样。其中，动画微短剧顺应生成式人工智能等新 技术潮流而迅猛发展，广告、会员等商业模式齐头并进，产业链条不断拓展。 当前，我国正在加快培育服务消费新增长点，在此背景下，微短剧或迎来更广阔的服务消费空间。 在强化政策保障方面，将制定实施《微短剧发展管理办法》，做到既"放得活"又"管得好"，在守好内容 安全底线的同时，大力促进市场公平竞争，激发行业创新创造活 ...

2025年郑州GDP超1.5万亿元 微短剧产业高速发展 中新社郑州2月3日电 (记者 韩章云)河南省郑州市统计局3日消息，2025年郑州市地区生产总值(GDP)首 次突破1.5万亿元(人民币，下同)，达15244.6亿元，同比增长5.4%。其中，微短剧产业高速发展，影视 节目制作行业营业收入同比增长119.8%。 当日公布的《2025年郑州经济运行情况》显示，微短剧产业高速发展是2025年郑州经济发展的一大亮 点。当年1月至11月，郑州规模以上广播电视电影和录音制作业、多式联运和运输代理业、商务服务业 营业收入分别同比增长60.7%、23.2%、17.3%；微短剧产业高速发展，影视节目制作行业营业收入同比 增长119.8%；文旅消费活力释放，文艺创作与表演营业收入同比增长30.4%。 当前，郑州正全力打造"微短剧创作之都"，先后出台《郑州市加快推动微短剧产业高质量发展的意见》 《郑州市打造"微短剧创作之都"工作实施方案(2025—2027年)》等文件，意在发展郑州"竖店"产业。 上述文件显示，郑州争取到2027年全市微短剧市场规模达到100亿元。公开数据显示，2025年，全国微 短剧承制方热力值排名前20中， ...

Group 1 - The "iQIYI (Nanjing) Creator Industrial Park" has been established in Nanjing Jiangbei New Area, aiming to serve as a micro-short drama industry base that integrates office space, various filming locations, and studios to meet the full process needs of film and television creation [1] - The park will leverage an integrated industry chain of "creation - shooting - production - distribution" to provide more filming space and opportunities for creators, focusing on shooting tourism-linked dramas that promote local cultural tourism [1] - The "Law Eye Theater" micro-drama cooperation plan has been launched, which will utilize real cases provided by the Legal Daily's film and television center as story blueprints, inviting high-quality scripts and production teams from the public to create meaningful micro-dramas [1] Group 2 - Jiangbei New Area has been actively developing the micro-short drama industry, currently hosting 104 short drama companies and having produced over 820 short dramas [2] - The upcoming Yangtze River Digital Audio-Visual Industrial Park, set to launch in autumn 2024, has signed contracts with 56 companies and is expected to produce over 480 short dramas, with a total estimated output value of 350 million yuan [2]

《河南文化发展报告(2026)》显示，2025年1月至7月，郑州逾2650部微短剧通过网络视听平台备案。同 期，该市微短剧企业增长90%左右，已建成15家专业拍摄基地。 公开数据显示，2025年，全国微短剧承制方热力值排名前20中，郑州企业占据5席。同年前10个月，郑 州微短剧上线达4900余部。 除影视节目制作外，2025年前11个月，河南还在新兴服务领域实现了规模以上广播电视电影和录音制作 业、多式联运和运输代理业、商务服务业营收的快速增长，艺术表演场馆业营收劲增超七成。(完) 中新社郑州1月21日电 (阚力 王佳宁)河南省政府新闻办21日举行河南省2025年经济运行情况新闻发布会 通报，2025年，该省地区生产总值66632.79亿元(人民币，下同)，按不变价格计算，同比(下同)增长 5.6%。其中，2025年前11个月影视节目制作营收增长115.2%。 影视节目制作营收劲增，得益于当地微短剧产业高速发展。尤其是意在打造"微短剧创作之都"的河南省 会郑州，出台诸多举措支持微短剧产业发展。 ...

Core Viewpoint - Huayi Brothers has recently engaged in financing activities, with a current financing balance of 344 million yuan, which is 6.38% of its circulating market value, below the historical 10% percentile level [1] Financing Activities - On January 20, 2026, Huayi Brothers had a financing buy-in amount of 3.6487 million yuan and a financing repayment of 3.8129 million yuan, maintaining a financing balance of 344 million yuan [2] - The financing balance has shown a decreasing trend over the past few days, with notable repayments on previous dates, indicating a potential shift in investor sentiment [5] Short Selling Activities - On January 20, 2026, Huayi Brothers had a short selling amount of 55,100 yuan and a short repayment of 113,900 yuan, resulting in a short balance of 825,700 yuan, which is below the historical 20% percentile level [3] - The short selling activities have also shown a decreasing trend, with lower amounts being sold and repaid in recent days [3] Industry Expansion - Huayi Brothers announced its expansion into the micro-short drama sector, establishing a new business unit named "Huayi Brothers Fire Drama" in Yuhang, Hangzhou [5] - The company has launched a micro-short drama industrial park project in Zhengzhou, which includes a training center and a comprehensive service system for the film industry [6][7] - The training center will offer a wide range of courses covering various aspects of film production, aiming to provide a full-chain service for the film industry [7]

从2024年"荆州战国袍"短视频引爆旅拍风潮，到2025年成为文旅微短剧活力城市，荆州以历史文脉为根 基，让千年楚风、三国故事通过新兴媒介走进大众视野。 微短剧成荆州文旅新引擎 2024年，一组"荆州战国袍"的高质量短视频让荆州文旅在互联网平台上火爆了一把，一句"六朝古都， 战国袍起源地，曾问鼎中原的故土，只此荆州"既道出了荆州渊远的历史人文底蕴，也吸引了不少游客 来到此地"穿着战国袍游荆州"。 荆州触碰到了平台流量的红利。而在2025年，当微短剧成为继短视频之后的又一流量风口，荆州决定抢 滩而上。 《中国互联网发展报告2025》蓝皮书显示，2024年，我国微短剧用户规模达6.62亿，市场规模突破500 亿元。在2021年时，我国微短剧市场规模还不到5亿元。另据中国网络视听协会最新测算，2025年国内 微短剧产值近900亿元，较2024年的505亿元近乎翻倍，足见其强劲增长势头。 微短剧的兴起，为不少城市带来了撬动文旅产业发展的新引擎。2024年，国家广电总局推出"跟着微短 剧去旅行"创作计划，计划制作一批优质微短剧，形成一批可复制的"微短剧+文旅"融合新模式。 "微短剧从小处入手，通过场景演绎，形成有剧情、 ...

Group 1 - The short drama filming trend is revitalizing Cheng Tian Town in Chao Nan District, with a new urban emotional short drama starting production, following the previous non-heritage short drama "Long Yin Ci Shang" [5] - The local agricultural authority is conducting a special inspection of agricultural product quality ahead of the New Year and Spring Festival to ensure safety for consumers [7] - A regional aviation market development seminar titled "Flying Over Millions, Starting a New Journey" was held in Shantou, gathering representatives from various sectors to discuss development opportunities and sustainable growth paths [7] Group 2 - In the first 11 months, state-owned enterprises in China reported total operating revenue of 7,562.576 billion yuan, a year-on-year increase of 1% [9] - The total profit of state-owned enterprises during the same period was 371.945 billion yuan, reflecting a year-on-year decrease of 3.1% [9] - The tax and fee contributions from state-owned enterprises amounted to 528.03 billion yuan, showing a slight increase of 0.2% year-on-year [9] Group 3 - The national agricultural mechanization system is focusing on ensuring stable and safe supply of grain and important agricultural products, enhancing the role of machinery in production and emergency response [10] - The initiative emphasizes promoting research and development, manufacturing, and transformation of agricultural machinery to address existing gaps [10] - There is a commitment to strengthen the organization and workforce of agricultural machinery services, leading to new achievements in agricultural mechanization [10] Group 4 - A meeting took place between U.S. President Trump and Ukrainian President Zelensky at Mar-a-Lago, where they reached about 95% consensus on the "20-point peace plan," although territorial issues remain unresolved [11]

Core Insights - The economic narrative of Henan in 2025 is shaped by individual stories and experiences, emphasizing the human aspect of economic activities rather than just macro data [2][3] - The resilience of Henan's economy is reflected in the diverse experiences of its entrepreneurs and businesses, showcasing innovation and adaptability in various sectors [2][5] Group 1: New Entrepreneurs - Chen Zemin, an octogenarian entrepreneur, expanded his geothermal heating business nationwide and made a strategic investment in the nuclear battery industry, marking his third entrepreneurial phase [5][7] - Four Henan entrepreneurs were recognized in the 2025 influential entrepreneurs list, highlighting the region's significant contributions to various industries [7] - The stories of these entrepreneurs illustrate that innovation knows no age and that the spirit of entrepreneurship is about continuous exploration [7] Group 2: Retail Evolution - The phrase "China's retail looks to Henan" reflects the growing significance of Henan's retail sector, with established players like Dazhang Group evolving to meet new market demands [8] - Dazhang Group's new store format aims to reshape consumer perceptions and adapt to increased competition from both local and national brands [8] - The emergence of a unique "Henan retail phenomenon" showcases the region's ability to attract attention and become a must-visit destination for consumers [8][9] Group 3: Cultural Economy - The "Guzi economy" (related to popular culture IPs) saw a surge in popularity in 2025, transitioning from a frenzy to a more rational market approach [9][10] - The emotional connection of the Z generation with cultural products is crucial for the sustainability of the "Guzi economy," which is projected to exceed 300 billion yuan by 2029 [11] - The focus on quality and value is essential for the long-term success of the "Guzi economy," moving beyond mere trends to establish a solid market foundation [11] Group 4: Performing Arts and Entertainment - The micro-drama industry in Henan is experiencing growth, with increased interest from graduates of prestigious drama schools seeking opportunities in the region [12][16] - The integration of local culture into the entertainment market is a key strategy for enhancing the economic impact of the performing arts [16][17] - Policies supporting the development of the performing arts sector are expected to drive further growth and innovation in Henan's cultural economy [17] Group 5: Foreign Trade and Resilience - Entrepreneurs in Yiwu, including those from Henan, are adapting to new challenges in the e-commerce landscape, demonstrating resilience and a proactive approach to market changes [13][14] - The collective growth of the Henan business community is attributed to their cultural strengths and the ability to navigate challenges effectively [15]

Core Insights - Zhengzhou is rapidly emerging as a hub for micro-short dramas, with a projected market size exceeding 2.3 billion yuan in 2024 and a goal of reaching 10 billion yuan by 2027 [4][7][19] - The city has become a significant player in the micro-short drama industry, producing nearly 40% of China's output, surpassing even established centers like Hengdian [4][16] - Zhengzhou's strategic location, cost advantages, and supportive policies are driving the growth of its micro-short drama sector [15][20][25] Industry Overview - Zhengzhou's micro-short drama industry employs around 40,000 people and hosts over 800 companies, with a daily production rate exceeding 100 new projects [2][4] - The average daily salary for supporting actors ranges from 800 to 1,500 yuan, while lead actors can earn between 2,000 and 10,000 yuan [5][6] - The city has established 15 filming bases, which operate 24/7, accommodating multiple film crews simultaneously [12][15] Market Dynamics - The micro-short drama market in China is expected to reach 51.5 billion yuan in 2024, reflecting a year-on-year growth of 35.1% [8] - Zhengzhou's production costs are estimated to be 30% to 40% lower than those in major cities like Beijing and Shanghai, with a production cycle of 7 to 15 days for a 100-episode series [15][16] - The city has a unique "ten-minute ecosystem" that streamlines the production process, allowing for quick access to resources and locations [12][15] Policy Support - Zhengzhou's government has implemented several policies to support the micro-short drama industry, including talent recruitment and financial incentives for original script development [19][21] - The city aims to transition from being a production hub to a creative center, focusing on original content and high-quality productions [21][24] - Initiatives like the "Cultural Pulse of a Thousand Years" script collection event have attracted numerous talented writers, enhancing the quality of local productions [21][25] Future Outlook - Zhengzhou is positioning itself to not only dominate the domestic market but also to expand internationally, promoting its micro-short dramas at global film festivals [26][27] - The integration of micro-short dramas with tourism and cultural promotion is expected to enhance the city's visibility and attract more visitors [25][26] - The local government is committed to fostering a sustainable and high-quality micro-short drama ecosystem, aiming for a balance between quantity and quality in production [24][25]