Core Viewpoint - The initiative aims to enhance the service quality and image of the tourism hotel industry in Hainan through the "Smile Hainan Tourist Reward" pilot program, focusing on innovative service models and improving consumer experience [1][2]. Group 1: Pilot Program Details - The pilot program will implement a mechanism that includes "visualization of service quality, instant consumer evaluation, and regular employee incentives," with a goal to increase customer satisfaction by 15% and reduce service complaints by 30% by 2025 [1][2]. - The pilot will involve a "321 service guideline," which includes a three-meter smile, a two-meter greeting, and a one-meter proactive service [1]. - A dual-channel evaluation system will be established, allowing customers to provide feedback and rewards simultaneously, with a strict prohibition on coercive practices [1]. Group 2: Implementation Phases - The pilot work will be conducted in three phases: selection phase (June-August 2025), operational phase (September-November 2025), and summary phase (December 2025) [2]. - The first batch of 30 pilot hotels will serve as pioneers in implementing the "Smile Hainan Tourist Reward" mechanism, providing valuable experience for the entire tourism hotel industry in Hainan [2]. Group 3: List of Pilot Hotels - The first batch of pilot hotels includes notable establishments such as Haikou Marriott Hotel, Haikou Hilton Hotel, and Sanya Intercontinental Resort, among others [3][4].