Group 1 - The 2025 Shaoxing Time-honored Brand Renewal Season event has officially launched, themed "Seeking Dreams and Craftsmanship, Revitalizing New Vitality," and will last until late February next year, coinciding with major traditional holiday consumption periods [1][3] - The event will feature two major highlight activities: the Third Shanyin Chenghuang Temple Fair and the 2026 Foreign Trade Quality Products Chinese Tour, aimed at stimulating consumer enthusiasm for the New Year [1][3] - The Third Shanyin Chenghuang Temple Fair will commence on New Year's Day 2026 at the Shaoxing Museum Square, showcasing time-honored brands and their cultural heritage and innovative achievements [3] Group 2 - Shaoxing has implemented the "Shaoxing Time-honored Brand Protection and Development Regulations," which mandates the recognition of time-honored brands every three years, with the latest batch including 30 enterprises, predominantly in the liquor sector [3] - Currently, Shaoxing boasts 17 national time-honored brands, 46 provincial time-honored brands, and 135 local time-honored brands, ranking second in the province for national time-honored brands [3] - The local government aims to enhance dynamic management of time-honored brands, supporting quality preservation, cultural heritage, and innovation in product development, technology upgrades, and marketing strategies [3]