Group 1 - The 2025 Shaoxing Time-honored Brand Renewal Season event has officially launched, themed "Seeking Dreams and Craftsmanship, Revitalizing New Vitality," and will last until late February next year, coinciding with major traditional holiday consumption periods [1][3] - The event will feature two major highlight activities: the Third Shanyin Chenghuang Temple Fair and the 2026 Foreign Trade Quality Products Chinese Tour, aimed at stimulating consumer enthusiasm for the New Year [1][3] - The Third Shanyin Chenghuang Temple Fair will commence on New Year's Day 2026 at the Shaoxing Museum Square, showcasing time-honored brands and their cultural heritage and innovative achievements [3] Group 2 - Shaoxing has implemented the "Shaoxing Time-honored Brand Protection and Development Regulations," which mandates the recognition of time-honored brands every three years, with the latest batch including 30 enterprises, predominantly in the liquor sector [3] - Currently, Shaoxing boasts 17 national time-honored brands, 46 provincial time-honored brands, and 135 local time-honored brands, ranking second in the province for national time-honored brands [3] - The local government aims to enhance dynamic management of time-honored brands, supporting quality preservation, cultural heritage, and innovation in product development, technology upgrades, and marketing strategies [3]

Group 1 - The 2025 National Consumption Conference was held in Beijing with the theme "New Pattern, New Supply, New Engine," featuring a lively experience area for time-honored brands [1][2] - Over a dozen time-honored brands showcased their classic products and engaged attendees through interactive and immersive experiences, blending traditional craftsmanship with modern consumer demands [1] - A special session on "Public Opinion Ecology and Brand Building of Time-Honored Brands" allowed leaders from these companies to share insights on digital transformation, cross-industry collaboration, and marketing to younger audiences [1] Group 2 - Digital transformation is essential for time-honored brands to rejuvenate and remain competitive in the market, as highlighted by the executive from Jinan Chao Yixing Catering Co., who emphasized the integration of technology in enhancing customer experience [3] - Chao Yixing has successfully combined traditional cooking techniques with modern technology, utilizing automation for time-consuming processes while maintaining the essence of their classic flavors [3] - The company employs IoT technology for real-time monitoring of production data and uses AI predictive models to optimize inventory management, reducing food waste and improving operational efficiency [3] Group 3 - Time-honored brands are also focusing on deeply exploring and innovatively expressing traditional culture, integrating intangible cultural heritage into modern life to preserve their cultural core while giving it contemporary significance [4] - Beijing Daoxiangcun Food Co. has adopted a "Zero Store" project to create immersive shopping experiences, attracting younger consumers by showcasing craftsmanship and launching visually appealing products [7] - The company has expanded its Zero Store concept to three locations, achieving an average daily foot traffic of over 1,000 customers per store, and has upgraded its WeChat mini-program for nationwide delivery, achieving a single-day sales record of 670,000 yuan during the Mid-Autumn Festival [7] Group 4 - Beijing Piyifang Roast Duck Group has successfully attracted young consumers by combining intangible cultural heritage with educational experiences and innovative dining methods [8] - The group has launched new culinary experiences, such as thick-cut roast duck paired with molecular capsules, to meet the demand for novelty and ritual among younger consumers [8] - Piyifang has also engaged in cross-marketing by sponsoring events like the Beijing Marathon, achieving a coupon redemption rate of over 50%, effectively converting traffic into sales [8]