Core Insights - The article highlights the rising trend of "movie tourism" in China, particularly during the Spring Festival, driven by the release of popular films like "Flying Life 3" [1][3] Group 1: Movie Impact on Tourism - The Spring Festival box office for 2026 has surpassed 3.3 billion yuan, with "Flying Life 3" leading the way and significantly boosting travel and tourism consumption [3] - The film's shooting locations, such as Sichuan's Ganzi and Qinghai's Delingha, have seen increased interest, with hotel bookings in Ganzi rising by 40% and Delingha by 71% compared to the previous year [5][6] - The film has also sparked a surge in tourism to industrial sites, with locations like the Ningbo petrochemical area becoming popular tourist spots [5] Group 2: Regional Tourism Developments - In Guangdong, the release of "Silent Awakening" has initiated a "Follow the Movie to Travel" campaign, promoting 60 travel routes across 21 cities [6] - Shenzhen has emerged as a new hotspot for urban exploration, with many filming locations from "Silent Awakening" attracting visitors during the Spring Festival [6] - The film "Biao Ren" has also contributed to increased tourism in Xinjiang's Karamay, with ticket bookings for the "World Devil City" scenic area rising by approximately 20% [6]