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德尔玛20250828
2025-08-28 15:15
Summary of Delmar's Conference Call Company Overview - **Company**: Delmar - **Industry**: Home Appliances and Health Products Key Points and Arguments Financial Performance - In the first half of 2025, Delmar achieved revenue of 1.686 billion yuan, a year-on-year increase of approximately 4% [3] - Net profit attributable to shareholders was 69 million yuan, indicating stable growth [3] - Domestic business grew by about 6%, driven by contributions from Philips water health and ODM businesses [3] Revenue Composition - Overseas revenue accounted for approximately 17%, showing a slight decline due to channel adjustments in the overseas market for cleaning appliances [2][3] - ODM business exhibited high double-digit growth, benefiting from brand popularity and collaboration with Mijia on kitchen appliances [5] Product Performance - Delmar's cleaning business faced pressure, leading to product and channel adjustments, with plans to launch new products [4] - Philips water health business saw double-digit growth, with the introduction of new ice-making products and cost reduction initiatives [2][4] - Philips personal care health experienced a slight decline due to domestic channel adjustments affecting Douyin revenue, while overseas markets grew rapidly [2] Margin Analysis - Delmar brand gross margin slightly decreased in the first half of 2025 [6] - Philips water health gross margin increased by approximately 5 percentage points due to new product launches [6] - Philips personal care health gross margin decreased by about 1 percentage point due to channel structure adjustments [6] Market Position and Strategy - Philips water purifier maintained its leading position in the domestic market, with continuous product iterations planned for at least three years [7] - Delmar maintained its number one market share from 2024 to 2025, responding to competition through product upgrades and cost reduction strategies [8][9] - The company aims to deepen existing channels in overseas markets and gradually enhance product strength [11] Future Outlook - The company plans to continue product adjustments and channel integration, focusing on enhancing product capabilities [10] - There is an expectation for increased demand for water health products as consumer health awareness rises [22] - The cleaning business is anticipated to grow in scale and sales volume, while personal care health may see declines in certain categories [22] Operational Challenges - Operating cash flow decreased year-on-year due to increased salary expenses, but no ongoing issues are anticipated [12] - Price competition in the domestic cleaning machine market has eased, but uncertainties remain regarding national subsidy policies [13] New Opportunities - Potential growth areas in the cleaning category include floor washing machines, mite removers, vacuum cleaners, and robotic vacuums [14] - The ODM business with Mijia is expected to continue its double-digit growth trajectory [19] Channel Performance - Online channels saw a decline due to proactive adjustments in distribution structure, while offline channels achieved double-digit growth [20] - The highest online sales share comes from JD.com, followed by Douyin and Taobao, with JD.com experiencing a decline due to adjustments in the distribution structure [20] Regional Performance - Differences in operating rates between Shanghai and Guangdong subsidiaries are attributed to adjustments during the restructuring process [25] Product Development - The massage product line from Philips saw fewer new launches in the first half of 2025, with a focus on enhancing user experience and product differentiation [27] Additional Important Insights - The company is not rushing to enter new markets but is focused on deepening existing market presence and expanding new channels [11] - The overall strategy emphasizes product upgrades and effective marketing to capture market share amidst competition [13][14]