Core Viewpoint - The article highlights the successful launch of the 2025 Deqing Gonggan Carnival, emphasizing the promotion and marketing strategies for Deqing Gonggan, a renowned citrus fruit, aiming for global sales and brand enhancement [9][11][15]. Group 1: Event Overview - The Deqing Gonggan Carnival commenced on November 22, 2023, featuring a spectacular drone light show and celebrating the harvest season of Deqing Gonggan [9][5][6]. - The event aims to attract domestic and international fruit buyers, agricultural enterprises, and local farmers to explore marketing and cultural narratives surrounding Deqing Gonggan [13][14]. Group 2: Marketing and Brand Development - The "Media+" initiative is set to empower the marketing of Deqing Gonggan, enhancing its global sales model and brand recognition [10][11]. - The carnival includes various promotional activities such as a national selection for Gonggan ambassadors and a series of marketing events to elevate the brand's value chain [31][34]. Group 3: Agricultural Insights - Deqing Gonggan's cultivation area remains stable at over 40,000 acres, with favorable weather conditions contributing to increased juice content and larger fruit size this year [61][62]. - The expected total yield for the 300-acre base is over 900,000 pounds, with nearly 400,000 pounds already pre-ordered through various sales channels [77][78]. Group 4: Economic Impact - The brand value of Deqing Gonggan has reached 10.8 billion yuan, positioning it as a significant contributor to local economic development and a symbol of prosperity for the community [47][40]. - The local government is actively promoting the integration of agriculture with cultural tourism to enhance the market presence of Deqing Gonggan [40][41]. Group 5: Community Engagement - The "I have a Gonggan tree in Deqing" adoption program has been running for five years, fostering consumer engagement and securing sales for farmers [43][50]. - The carnival serves as a platform for showcasing local specialties and cultural products, enhancing community interaction and tourism [106][113].