Core Insights - Shangmei Smart Hotel Group officially launched the new brand "Shangkeyou 7 Hotel" and the "Heart Beautiful Smart Hotel" version 3.0, aiming to enhance hotel investment returns through product innovation and smart upgrades [1][2] Group 1: Product Features - The "Shangkeyou 7 Hotel" features several highlights in product design, including a CLUB social lobby targeting young guests, local culture room cards with "tap" functionality, mini executive suites, 200-inch theater-level viewing rooms, and indoor infinity pool rooms [1] - Three flagship room types were introduced: mini executive suites (25-30 square meters, cost 70,000 yuan per room), "200 theater-level viewing rooms" (18-24 square meters, cost 80,000 yuan per room), and "indoor infinity pool rooms" (approximately 28 square meters, cost 80,000 yuan per room) [1] Group 2: Smart Services and Efficiency - The hotel incorporates smart services such as the Heart Beautiful Smart Body, Huawei anti-spy technology, and features like QR code check-in and late check-out, enhancing guest experience [1] - The upgraded "Heart Beautiful Smart Hotel 3.0" focuses on three product lines: "Smart Body," "Flexible Stay," and "Smart Rooms," with a new generation of smart speakers that can reduce labor costs by 30% and improve service response time to under 10 seconds [2] - The expected increase in revenue from late check-out orders is projected to be 5% to 10% per store [2]