Core Viewpoint - Kuaishou has launched the "Kuaikai Broadcast New Force" plan to support high-quality content creators who have not yet started e-commerce live streaming, aiming to help them realize both content and commercial value [1][2]. Group 1: Program Details - The "Kuaikai Broadcast New Force" plan lasts for two months, from July 28, 2025, to September 30, 2025, targeting quality content creators who have not initiated e-commerce live streaming since 2023 [2]. - The program has already seen a successful first phase, generating significant interest and positive feedback among creators [2]. Group 2: Incentives and Support - The plan offers attractive incentives, including high-value traffic coupons, with creators able to earn up to 350,000 traffic coupons upon starting e-commerce live streaming [5]. - Kuaishou will provide official hot product inventory to assist creators in selecting quality products, alleviating their concerns during the selection process [5]. - A dedicated 1-on-1 support service will be available to guide creators through the live streaming process, addressing various challenges they may encounter [5]. Group 3: Success Stories - The first phase of the program saw creators like "Tai Ran Bu Zi Ruo" achieve a GMV of 1.26 million in their first live stream, exceeding expectations [6]. - "A Fei Pao Guo Qi," a young creator, achieved a GMV of over 550,000 in his first month of live streaming, rapidly gaining 55,000 followers [8]. - "Yi Meng Er Jie (Lv Yu Xia)," a rural content creator, recorded a GMV of over 120,000 in her first live stream, significantly surpassing her expectations [10]. Group 4: Market Performance - Kuaishou's e-commerce GMV reached 332.3 billion in the first quarter of 2025, marking a year-on-year growth of 15.4%, indicating strong market competitiveness and effective integration of content and commerce [12].