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短视频营销新风口:企业如何借力快手实现品牌增长
Sou Hu Cai Jing· 2025-10-07 14:16
Core Insights - The rapid growth of short video platforms is transforming digital marketing for businesses, with Kuaishou's monthly active users exceeding 600 million and average daily usage time surpassing 120 minutes, making it a crucial traffic source for enterprises [1][3] - Kuaishou's enterprise account creates a complete commercial loop of "content-traffic-conversion," leveraging smart recommendation systems and various business tools to lower the digitalization threshold for merchants [3][4] - The demand for specialized digital service talents is increasing due to the commercialization of short videos, requiring skills in content planning, data analysis, and business conversion [5][6] Industry Trends - The future of short video marketing will see richer interactive forms with the maturation of AI technology and the metaverse concept, with innovations like virtual live streaming and 3D product displays expected to become mainstream by 2025 [8][9] - Continuous operation of enterprise accounts can establish stable traffic sources within 3-6 months, with high-quality accounts achieving a fan repurchase rate of over 40% [7] - Compliance in promotional services is essential, emphasizing accurate information, respect for merchant autonomy, and adherence to platform rules to maintain a healthy commercial ecosystem [6]