Core Insights - Kuaishou is undergoing significant adjustments in its local life services business, transitioning service providers to become advertising service providers, which indicates a strategic shift towards enhancing advertising revenue generation [1][2][9] - The restructuring of the local life division, now renamed the Life Services Division, aims to integrate with the commercialization system, suggesting a focus on operational efficiency and revenue growth [1][9] - The competitive landscape in local life services is intensifying, with Kuaishou, Meituan, and Douyin dominating the market, while Alibaba and JD.com are increasing investments in instant retail and local services [2][8] Organizational Changes - The Life Services Division will now report to a higher executive level, with Liu Xiao appointed as the head, indicating a potential increase in resource allocation despite perceptions of reduced business weight [1][9] - The integration of various industry lines such as automotive, finance, education, and telecommunications into the Life Services Division is expected to enhance service efficiency for local merchants [1] Market Position and Strategy - Kuaishou's local life services are currently capturing approximately 25% of the transaction volume compared to Douyin, highlighting a significant gap in market share [8] - The operational strategy of Kuaishou's local life services is aligning closely with Douyin's, focusing on short videos and live streaming to sell local service packages, although Kuaishou has not yet seen a corresponding increase in transaction volume [2][8] - The adjustment in service provider assessment criteria to include advertising spending reflects a strategic pivot towards enhancing revenue generation through advertising [9] Future Outlook - Kuaishou is expected to introduce new policies following the restructuring, aiming to create a more favorable environment for service providers and enhance overall business performance [10]