Core Viewpoint - Guizhou Huaiguo Wine Industry Co., Ltd. was fined 3,000 RMB for publishing false advertisements regarding its "Huaiguo 1915 Commemorative Wine," misleading consumers about the product's age [1][3][9]. Group 1: Company Actions - On November 2, 2024, the company authorized a promotional video on the WeChat video account "Xiao Ji Yang Wei," claiming the wine was "aged for over 10 years" [3][7]. - The actual production date of the "Huaiguo 1915 Commemorative Wine" was June 28, 2024, confirmed by the production company [3][7]. - The company sold 43 bottles of the wine at a price of 178 RMB per bottle, totaling 7,634 RMB in sales [3][7]. Group 2: Regulatory Findings - The Guizhou market supervision authority determined that the company's actions violated Article 28 of the Advertising Law of the People's Republic of China, constituting false advertising [3][9]. - The authority noted that the misleading advertisement significantly impacted consumer purchasing behavior [3][9]. - The company was penalized with a fine of 3,000 RMB, which is less than the potential maximum fine due to mitigating circumstances such as being a first-time offender and cooperating with the investigation [3][9][10]. Group 3: Evidence and Documentation - Evidence included video screenshots, sales records, and production contracts, confirming the false claims made in the advertisement [7][8]. - The company provided documentation proving the production date and compliance with regulations, which aided in the investigation [8][9]. Group 4: Company Background - Guizhou Huaiguo Wine Industry Co., Ltd. was established on February 18, 2022, and is located in Guiyang, Guizhou Province [11].