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卡普空CEO专访:怪物猎人:荒野首月破千万,定价与市场挑战
Sou Hu Cai Jing· 2025-09-02 08:41
Core Insights - Capcom's CEO, Haruhiko Tsujimoto, discussed the company's current development status and future direction, highlighting the success of "Monster Hunter: World" which achieved over 10 million sales in its first month, marking a significant milestone for the company [3] - The company's steady growth is attributed to its ongoing digital strategy and a portfolio of high-quality IPs, with older titles still generating millions in annual sales, providing strong support for overall revenue [3] - Pricing strategy is crucial for the promotion of "Monster Hunter: Wild," which is priced at $70 compared to the $9.9 price of its predecessor, "Monster Hunter: World," raising questions about user acceptance [3] Market Challenges - "Monster Hunter: Wild" is primarily released on the PS5 platform, necessitating an evaluation of whether this platform can support the targeted sales figures [4] - The PS5's high entry cost, approximately 80,000 yen in Japan, along with additional expenses for software and services, poses a significant barrier for younger users [4] - To address these challenges, Capcom plans to implement promotional activities and is researching strategies to lower the user entry barrier, aiming to enhance sales performance throughout the year [4]