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悦养老3.0焕新升级,以“响应快、自主选、家人享”打造康养新体验
Zhong Jin Zai Xian· 2025-11-17 09:37
Core Insights - The aging population in China has reached 297 million people aged 60 and above, leading to increased demand for elder care services, particularly in the context of the "9073" retirement model, which highlights the challenges faced by families with elderly members [1][5] - Zhongyi Life Insurance has launched the upgraded "Yue Yang Lao 3.0" elder care service, transitioning from "financial security" to "service support," focusing on enhancing the convenience and accessibility of elder care experiences [1][5] Service Upgrades - The upgraded video doctor service now features a rapid response mechanism, allowing users to see a doctor in an average of 9 seconds without prior appointment, significantly lowering the technical barriers for elderly users [3] - The service also supports family participation through three-party video consultations, enabling children to join medical appointments remotely, thus enhancing emotional connections and shared experiences during health consultations [3] Home Modification Services - The home modification service has been refined to offer three tailored packages based on the elderly's physical condition: self-care, partially disabled, and fully disabled, following a "assessment + choose one" model [4] - This service provides a comprehensive solution that includes both safety and smart devices, such as anti-slip handrails and SOS buttons, along with a remote monitoring system that allows children to check on their parents' safety at home [4] Overall Development Strategy - The "Yue Yang Lao" service brand is centered around a customer-focused health and elder care service model, integrating various aspects of elder care, including health consultations, psychological support, home modifications, and planning [5] - The recent upgrades emphasize quick response, personalized choices, and family involvement, marking a shift from mere financial protection to a holistic, long-term support system that fosters intergenerational connections [5]