（来源：劳动报） 转自：劳动报 近年来，随着越来越多人愿意为情绪价值和真实体验付费，"跟着演出去旅行"逐渐成为年轻人的时髦风尚。伴随"悦见锦江·脱口秀漫旅"陆续开展，"酒店 +脱口秀"这一创新体验在客群中的吸引力、影响力亦持续走高，收获诸多好评。 提升用户黏性与复购率 如今各行业都愈发重视会员精细化经营与体验升级，通过打造差异化权益、深化情感连接来提升用户黏性与复购率。以"悦见锦江·脱口秀漫旅"为重要组成 部分的"锦江荟带你看LIVE"，正是酒店业极具代表性的IP。 今年"锦江荟带你看LIVE"通过热门演唱会、时髦音乐剧以及世界级赛事观演门票等超值会员福利，主动激发大众一次次"为了热爱的奔赴"。其中，"悦见锦 江·脱口秀漫旅"是锦江酒店（中国区）继去年成功打造"锦江SPACE+会员体验互动空间VIP包厢"后，对会员权益提升的又一次深度拓展。 LIVE体验之外，今年6月，锦江荟还创新推出"新店套餐积分兑"活动——例如，北海涠洲岛丽芮酒店的新店套餐中，不仅有高级园景房、东南亚美食家庭套 餐、海鲜加工优惠券，还包含码头接驳、涠洲岛火山地质公园门票2张及旅拍等，限时秒杀仅需16800积分，相当于市场价3折。以及，即将 ...

Core Insights - The hospitality industry is increasingly adopting "accommodation+" models to enhance consumer experience and meet new demands during holiday periods [1][2][3] Group 1: Accommodation+ Initiatives - Various hotels are launching unique "accommodation+" experiences, such as the Shangri-La Hotel in Hohhot offering a "stay + Mongolian robe experience" and the Marriott in Lijiang providing a "stay + intangible cultural heritage woodblock printing experience" [1] - Jinjiang Hotels is promoting "hotel + destination" packages, including a Disney shuttle service at the Shanghai Baolong Radisson Hotel and a maritime-themed room package at the Shanghai Lingang Jinjiang International Hotel [2] - The Ultraman-themed hotel at Shanghai Haichang Ocean Park is experiencing high demand, indicating a shift towards experiential consumption in the hotel sector [3] Group 2: Consumer Trends and Engagement - The transition from traditional accommodation to experiential consumption reflects consumers' pursuit of enhanced quality in their spending [3] - Hotels are integrating various aspects of consumer experience, such as dining, travel, and entertainment, to create a cohesive consumption environment, which fosters stronger emotional connections with customers [3] - Jinjiang Hotels is incorporating unique experiences into its membership system, such as a touring comedy show across 12 cities, enhancing member engagement through experiential offerings [3] Group 3: Policy Support and Industry Growth - The accommodation sector plays a crucial role in stimulating domestic demand and is expected to benefit from supportive policies aimed at high-quality development [4][5] - Future policies are anticipated to focus on diversifying product offerings, revitalizing existing resources, and promoting innovative business models, including the conversion of idle commercial properties into hotels [5] - The push for digitalization and standardization in the accommodation industry is expected to enhance operational efficiency and service quality, leveraging technologies like AI and IoT [5]