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浙江省空港贵宾服务公司发布禧悦全新品牌战略
Zhong Guo Min Hang Wang· 2026-02-02 08:41
Group 1 - The core viewpoint of the article highlights the launch of a new brand strategy by Zhejiang Airport VIP Service Company, introducing the "Yue Su Da" product system and the upcoming "Xiao Xi Tong Xue" brand, marking a new phase of service innovation in response to the "14th Five-Year Plan" [1] - The brand upgrade signifies a transition from traditional "VIP services" to a scenario-based ecological brand system focused on "efficiency + reliability + companionship" [1][2] - The "Yue Su Da" product system is designed to provide reliable journey assurance and companionship services, emphasizing efficiency and certainty for travelers during critical travel moments [2] Group 2 - The "Yue Su Da" service system aims to create a "time assurance" service solution, prioritizing safety and compliance while minimizing unnecessary waiting and ineffective processes [2] - The service experience is enhanced by incorporating emotional comfort features, such as the custom IP "An An Nian Nian Le," which provides tactile relaxation and emotional relief after key travel milestones [2] - A partnership agreement was signed between Feichangzhun platform and Zhejiang VIP Company regarding the "Yue Su Da" product, aligning both parties' strategic goals of moving from "homogeneous competition" to "value creation" [4]