惠普捷系列双面激光打印机

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对话惠普公司高管:加速打印与AI融合,抢滩中国双面打印市场
Bei Ke Cai Jing· 2025-04-26 08:41
Core Insights - HP launched nine new models of the Jet series duplex laser printers at the Spring Printer New Product Launch and Partner Conference in Beijing on April 24, 2025 [1] - The new Jet series A4 duplex laser printers are designed to enhance operational efficiency and reduce costs for businesses, featuring high-speed printing, strong paper compatibility, and superior print quality [2][5] - HP is accelerating the integration of AI with printing technology to improve user experience throughout the document creation and printing process [5] Market Trends - From 2000 to 2024, HP's A4 laser printers and multifunction devices have shipped over 66 million units in China, making it a crucial market for HP's printing business [6] - Despite a projected decline in overall laser printer shipments in China due to reduced government spending and economic conditions, the A4 duplex printing segment is experiencing significant growth, with its market share rising from 10%-20% to 46% [7] - HP is actively adapting its strategies to meet the unique demands of the Chinese market, focusing on localizing product development and enhancing standardization [8]