Core Insights - JD Group is focusing on supply chain innovation, avoiding unrelated business ventures, as indicated by its founder Liu Qiangdong ahead of the 618 shopping festival [1] - JD Industrial has initiated a proprietary brand cooperation strategy with leading manufacturing companies, including Jiangjing Fire Technology Co., Ltd., to enhance its supply chain capabilities [1] Group 1: Partnership Development - Jiangjing Fire, a well-established manufacturer with 46 years of history, is one of the largest fire extinguisher producers in China, but has faced challenges in marketing and brand promotion [3] - The partnership between JD Industrial and Jiangjing Fire evolved from a self-operated store model to a proprietary production line model, enhancing collaboration and order stability [4][5] - JD Industrial's commitment to providing a two-year order forecast of 100 million yuan has enabled Jiangjing Fire to invest in upgrading its production lines to fully automated systems [5][7] Group 2: Production and Quality Enhancement - The collaboration has led to significant improvements in production efficiency, with daily output capacity for fire extinguisher tanks increasing from 10,000 to 20,000 units due to automation [7] - JD Industrial's data-driven approach allows for accurate production forecasting, transforming the traditional reactive manufacturing process into a more proactive one [7][8] - The partnership has also extended to product development, with Jiangjing Fire working on specialized fire extinguishers for electric vehicles, leveraging JD's market insights [8] Group 3: Brand Strategy and Market Positioning - The next phase of collaboration focuses on brand enhancement, with JD Industrial's proprietary brands "Hui Xiang" and "Fa Li Chuang" targeting different market segments [8][9] - JD Industrial emphasizes quality as a fundamental criterion for selecting partners, ensuring that their standards exceed national regulations [9][11] - The partnership is characterized by mutual growth, with JD Industrial enhancing its supply chain control and Jiangjing Fire improving its service capabilities through JD's distribution network [11][12] Group 4: Industry Evolution - The collaboration represents a shift from traditional platform-manufacturer dynamics to a more complementary and symbiotic relationship [12][13] - JD Industrial's strategy of deepening its engagement with upstream manufacturing is exemplified by its work with Jiangjing Fire, showcasing a new model of industrial collaboration [13][14]