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郑淑花:惠阳吉他产业转型,将打造文化融合新模式
Nan Fang Du Shi Bao· 2026-02-06 01:54
Core Viewpoint - The Huizhou guitar industry, which has developed over 35 years, is transitioning from a manufacturing-centric model to a "manufacturing + culture" integration, aiming to establish a unique "Huizhou guitar culture" brand [1] Industry Development - The Huizhou guitar industry began in 1991 and has evolved from a simple "world factory" for OEM production to a globally influential industrial cluster [1] - The industry is currently at a new starting point for transformation and high-quality development [1] Brand Building - There is a strong emphasis on promoting guitar culture alongside manufacturing, with the goal of cultivating nationally and internationally renowned guitarists [1] - The initiative aims to elevate Huizhou guitars beyond mere "product labels" by infusing them with deeper cultural significance [1] Value Transformation - The Huizhou guitar industry is positioned as a key component of "Guangdong goods going global," focusing on continuous industrial upgrades and brand development [1] - The industry aims to achieve a value transformation from "product export" to "brand output" and ultimately to "cultural dissemination" [1]