人民网利雅得10月2日电 （记者任皓宇）近日，中国港湾沙特塞德拉房建项目部精心策划了一场"共度中秋"主题文化交流活动，中外员工齐聚一堂，在 温馨和谐的氛围中共同庆祝中国传统佳节——中秋节。 中外员工共同庆祝中秋佳节的到来。中国港湾沙特塞德拉项目供图 品尝月饼。中国港湾沙特塞德拉项目供图 据了解，塞德拉项目属地员工占比约70%。面对属地管理挑战，项目部以文化融合为切入点，持续开展"春节""宰牲节"等两国传统节庆交流活动，积极 促进外籍员工理解与认同中资企业管理理念，有效提升了项目管理水平与团队凝聚力。 活动期间，中方员工生动讲述了中秋节的美丽传说与习俗，深入阐释了其中蕴含的"团圆"文化内涵。在互动环节，外籍员工兴致盎然地学习了"中秋快 乐""团圆平安"等中文祝福语，分享各自国家关于月亮的故事与家乡的风土人情。 沙特籍员工法哈德感慨道："这是我第一次参与中国的中秋节庆祝活动，让我对'团圆'一词有了更深的理解。听着中国同事对家人的思念，我也不禁想 起了自己的家人。尽管我们来自不同国家，但对家庭的情感是相通的。" ...

在文化培育方面，向阳社区通过多层次、全覆盖的调研发掘，成功挖掘各类文化人才200余名，培育特 色文化团队120余支，常态化开展民俗展演、艺术教学等活动，年参与逾万人次。剪纸非遗传承人宋广 通过公益培训传承非遗技艺，创新性地将传统剪纸与现代社区生活相融合，创作出"社区和谐""邻里一 家亲"等系列作品，使古老技艺焕发时代生机。由社区摄影爱好者组建的嵩山耀辉影视文化传播中心， 以其打造的院线电影《村头村尾》荣获中宣部2022年度"电影精品项目"和第35届金鸡奖提名，这不仅标 志着社区文化建设的重大突破，更展现了基层文化创新的无限可能。 在激活内生动力的同时，社区还积极引入优质外部文化资源，形成文化融合的合力。与烟台"OKAY YA"童声合唱团合作成立的向阳童声合唱团，已成为社区一张亮丽的文化名片。一位新居民感慨 道："通过合唱团，孩子不仅收获了友谊，更在这个新家园找到了归属感。"此外，社区与广场舞协会联 合举办的"舞动向阳"大赛，让不同背景的居民在音乐与舞蹈中增进理解，共同绘就社区和谐的新图景。 齐鲁晚报·齐鲁壹点记者 田佳玉 通讯员 于嘉昕 环翠区嵩山街道向阳社区在面对本地回迁居民与外来购房者在生活习惯、文化观念 ...

从2025年大阪世博会中国馆"古井贡酒·年份原浆企业日"的精彩亮相，到古井贡酒国潮版"汉、唐、宋、 明"产品的隆重上市，再到"古井贡酒全球巡礼"走进日本、古井贡酒·年份原浆文化研究院——东京中心 的揭牌，这一系列的动作，标志着古井贡酒国际化布局的纵深推进，更以酒为媒，完成了一次成功的中 国文化国际传播，向世界展示了中国民族品牌在传承与创新中的力量与温度。 品牌、品质与产品创新，古井贡酒国际化步伐坚定有力 古井贡酒"全球巡礼"活动登陆日本，并于东京举行"日本东京文化研究中心"揭牌仪式，这不仅是古井贡 酒品牌全球化战略的关键一步，更是其深度融入本地市场、实现跨文化对话的智慧之举。 近日，古井贡酒以其深厚的文化底蕴和卓越的品质，在日本掀起了一股"中国白酒风潮"。 从古井贡酒的国际化历程来看，基本可以概括为从"走出去"到"融进去"的升华。 上个世纪，古井贡酒早在1988年就参加了巴黎第十三届国际食品博览会并荣获金夏尔奖，成为中国白酒 早期在国际上获得认可的案例之一。 2010年上海世博会开始，古井贡酒开启战略升维，至今已与世博会结下长达十五年的情缘。此间，公司 连续六届深度参与世博会，其战略从简单的产品展示，升级为深 ...

北京博瑞祥驰奔驰中心总经理王然 2025年9月20日，一场跨越工业制造与东方神话的艺术大展"镂绘奔驰・京彩同行"在北京博瑞祥驰奔驰中心开幕。展览以中国古籍《山海经》为灵感， 由镂绘艺术代表人物卢雪创作，将非遗剪纸艺术与现代汽车工业完美交融，为观众呈现出一场贯通东西的文化对话。 本次展览灵感源自中国上古奇书《山海经》，由中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪女士主导创作。突破传统艺术呈现形式，首次 将镂绘作品运用于奔驰车身。卢雪女士深耕非遗现代化转型四十载，以"神兽篇"、"植物篇"和"山海篇"三个主题系列，邀请《山海经》中的传奇生物"走出 典籍"，与当代观众展开跨时空对话。其中尤为引人注目的是以神兽"驺吾"为主题创作的定制车衣，其日行千里的祥瑞意象与奔驰的文化基因相得益彰，形 成传统与现代、东方与西方的美学共鸣。 在跨界融合的背后，是品牌与文化双向奔赴的深层意图。北京博瑞祥驰奔驰中心总经理王然表示，此次合作是奔驰探索品牌文化本土化、深化情感联结 的重要尝试。内训师王龙山则从品牌百年工艺历程出发，强调了奔驰持续推动文化融合的创新基因。 中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪 资深媒体人、北 ...

加强中外人文交流与文明互鉴，是为了促进知识和信息的有效传播，更是为了增进不同文化与文明的彼此了解。因此，不断创新 人文交往的体制机制，开展更加生动灵活的交流形式，实现更加丰富充实的互鉴成果，成为中国学者与国际同仁共同面对的课 题。2025年6月11-15日，清华大学李义天教授、南京师范大学陶涛教授、美国哈佛大学亚洲研究中心主任普鸣教授（Michael J. Puett）一行前往河西走廊，围绕中华文明的历史融合与伦理意义开展调研考察。本次活动途经兰州、武威、张掖、敦煌等地，力 求立足文化现场，摆脱抽象叙事，打破思想与现实、东方与西方之间的界限，探索一条兼具历史体验与时代感受的人文交流之 路。2025年6月14日下午，普鸣教授与李义天教授围绕此次考察的收获与感受，在敦煌书局展开对话。我们综合整理了对话记录， 以飨读者。 关于河西走廊 李义天：普鸣教授，这几天我们从兰州出发，一路向西，经过武威、张掖、酒泉，既参观了鸠摩罗什寺、大佛寺和嘉峪关等重要 的物质文化景观，也体验了凉州"贤孝"演唱、固裕族传统表演等非物质文化节目，更重要地，我们在今天上午终于近距离地一睹 敦煌莫高窟的千年风采。您对这趟考察调研的行程，整体感觉 ...

Core Viewpoint - The article narrates the historical significance of the ancient state of Qiuci (龟兹) during the Han Dynasty, highlighting its cultural, economic, and political importance along the Silk Road, particularly through the romantic tale of King Jiang Bin and Princess Dishi, which symbolizes the fusion of cultures between the Han and the Western Regions [5][6][10]. Historical Context - Qiuci was a major hub on the northern route of the Silk Road, known for its advanced culture, religion, and economy, and was referred to as the "second Dunhuang Mogao Caves" due to its rich cave art history [3]. - The state played a pivotal role in the geopolitical struggles between the Han Dynasty and the Xiongnu, especially during the reign of King Jiang Bin, who shifted allegiance to the Han to secure peace [6][10]. Cultural Exchange - The marriage between King Jiang Bin and Princess Dishi initiated significant cultural exchanges, leading to the introduction of Han customs and arts into Qiuci, including music and dance [7][9]. - The couple's visit to Chang'an (长安) resulted in a formal recognition of their status and the establishment of a cultural bridge between the Han and Qiuci, which included the introduction of Han-style governance and arts [8][10]. Economic Prosperity - Following the cultural reforms initiated by Jiang Bin and Dishi, Qiuci experienced unprecedented prosperity, becoming a political, economic, and cultural center in the Western Regions, surpassing other states like Loulan and Gaochang [10][11]. - The establishment of trade routes facilitated the influx of Han immigrants and merchants, leading to a vibrant exchange of goods and culture along the Silk Road [10]. Legacy - The cultural seeds planted by Jiang Bin have grown into a rich legacy, as evidenced by the diverse influences seen in Qiuci's art, such as the blending of Greek, Indian, and Han elements in cave paintings [12][13]. - The music and dance traditions of Qiuci became highly influential, eventually reaching as far as Myanmar, showcasing the lasting impact of this cultural fusion [13].

Core Viewpoint - The article discusses the trend of Chinese companies expanding globally, highlighting the experiences of employees sent abroad and the challenges they face in adapting to different cultural and operational environments [5][6][30]. Group 1: Global Expansion of Chinese Companies - Chinese enterprises are increasingly seeking to expand their global footprint to break domestic competition and find new growth opportunities [5][6]. - The shift in employment demand has moved from traditional sectors like internet and real estate to advanced manufacturing fields such as renewable energy and semiconductors, which are naturally oriented towards global markets [6][7]. Group 2: Experiences of Expatriate Employees - Expatriate employees often experience rapid career acceleration due to the diverse responsibilities they undertake in foreign markets, which can include various roles beyond their initial job descriptions [10][14]. - The salary for expatriates is significantly higher than domestic counterparts, with figures like 25,000 RMB annually for entry-level positions in Africa, compared to 5,000-6,000 RMB for local roles [16][17]. - The harsh living conditions and cultural differences in places like Africa and the Middle East pose significant challenges, including extreme weather and limited entertainment options [18][22]. Group 3: Cultural Adaptation and Integration - Successful integration into local markets requires understanding and respecting cultural differences, as many Chinese companies struggle with adapting their management styles to local practices [30][32]. - Expatriates serve as crucial links between Chinese companies and local communities, helping to bridge cultural gaps and facilitate smoother operations [30][34]. - The lack of cultural sensitivity can lead to misunderstandings and conflicts, emphasizing the need for expatriates to be well-versed in local customs and practices [35][38]. Group 4: Supply Chain and Brand Development - Chinese companies are transitioning from merely exporting products to leveraging their complete supply chain capabilities, which allows them to offer comprehensive solutions tailored to local needs [39][40]. - Building a strong brand presence in international markets is a long-term endeavor, with companies recognizing the importance of brand differentiation in competitive landscapes [40][41]. - The article highlights the need for Chinese firms to enhance their marketing strategies to improve brand recognition and acceptance in foreign markets [41].

Core Viewpoint - 2025 is a pivotal year for the reform and high-quality development of China's capital market, with Guolian Minsheng Securities focusing on integrating investment banking services and establishing a new strategic direction centered on "industrial investment banking, technology investment banking, and wealth investment banking" [1] Group 1: Cultural Integration - The integrated Guolian Minsheng Securities retains the cultural essence of Huaying Securities while incorporating the diligent spirit of Minsheng Securities, forming a unique cultural advantage that combines "boutique investment banking" with "service-oriented" practices [2] - In the first half of 2025, the company ranked seventh in both the number of IPOs and the total underwriting amount, with the number of IPO applications placing it among the top five in the industry, demonstrating the effectiveness of cultural integration [2] Group 2: Compliance Foundation - The company emphasizes that "compliance and risk control are the lifelines of investment banking," integrating the compliance management experiences of both Huaying and Minsheng Securities to create a unique compliance risk control model [3] - The three-line defense system has become a core part of the company's compliance culture, enhancing risk control while promoting business development [3] Group 3: Professional Empowerment - The company has evolved its business model from "investment + investment banking" to "investment-insurance linkage + industry groups," marking a significant breakthrough in professional development [4] - The establishment of industry groups covering 12 cutting-edge fields aims to enhance the company's ability to provide comprehensive financial services and foster a sustainable professional growth capability [4] Group 4: Service to the Real Economy - The company is committed to serving the real economy, focusing on "deep regional engagement and precise industry cultivation" as a core path for cultural and business integration [6] - It has established a presence in key cities and is actively researching local industry trends to provide comprehensive financial services tailored to strategic emerging industries [6] Group 5: Cultural Implementation - The company promotes deep cultural integration through a system supported by party leadership, institutional backing, and cultural empowerment, enhancing employee engagement and cultural recognition [7] - It has received multiple market awards, further enhancing its influence in the fields of industrial, technology, and wealth investment banking [7] Group 6: Future Outlook - Looking ahead to the "14th Five-Year Plan," the company aims to solidify its three pillars of "industrial investment banking, technology investment banking, and wealth investment banking," continuously transforming cultural advantages into business competitiveness [8]

Core Viewpoint - The decline of the humanities is partly attributed to a disconnect with public interests, suggesting a need for a more outward perspective and engagement with societal demands [6]. Group 1: Cultural Dynamics - Martin Puchner's new book "The Story of Culture: From Rock Art to Korean Pop Music" explores the dynamic processes of cultural transmission from ancient to modern times [3]. - Puchner emphasizes the importance of cultural borrowing as a fundamental aspect of cultural development, tracing back to early human civilization [1][3]. - The book builds on Puchner's previous work, "The Power of Writing," which focused on significant literary texts over 4,000 years, while "The Story of Culture" delves deeper into the mechanisms of cultural exchange [3][4]. Group 2: Cultural Mediation - Puchner views Xuanzang as a heroic figure in cultural exchange, highlighting his role in bridging Chinese and Indian cultures through his extensive travels and scholarly work [4]. - He adopts a detective-like approach in his writing, uncovering the origins and impacts of various cultural artifacts and texts [4]. - Puchner aims to position himself as a cultural mediator, integrating humanistic perspectives into the technological landscape, particularly in discussions surrounding AI [7]. Group 3: Humanities and Society - The humanities face challenges in academia, with many universities reducing their humanities programs, yet there remains a strong public interest in these fields outside of academic institutions [6]. - Puchner advocates for the humanities to embrace technology and align more closely with societal values and interests [6]. - He is currently working on a book about AI and culture, which will explore the intersection of technology and cultural discourse [6]. Group 4: Reading Culture - Puchner discusses the need for innovative spaces to promote reading, suggesting that books should actively reach out to people rather than waiting for them to seek out reading environments [8]. - He reflects on the changing nature of reading in the digital age, noting the shift towards electronic formats and the implications for physical reading spaces [8]. - Puchner emphasizes the importance of libraries and bookstores in fostering a reading culture and educating future generations about the value of literature [10]. Group 5: Digital Preservation - Puchner raises concerns about the preservation of cultural artifacts in the digital age, noting that technological solutions alone are insufficient for maintaining cultural heritage [10]. - He highlights the risks of data loss in digital formats and the need for institutions that can instill the value of storage and usage in society [10]. - The discussion underscores the importance of human involvement in preserving cultural memory, beyond mere technological capabilities [10].

Core Insights - Baozun E-commerce reported a significant year-on-year revenue growth of 35% for its brand management business BBM, reaching 398 million yuan, indicating a clear profitability path and improved operational efficiency [1][3] - GAP's business in Greater China has undergone a transformation under Baozun's management, with a focus on localization and innovation, leading to a rapid expansion of its store network and sales performance [3][4] Group 1: Financial Performance - BBM's revenue for the second quarter of 2025 reached 398 million yuan, marking a 35% increase year-on-year [1] - GAP's strong performance has directly contributed to the revenue growth of Baozun's brand management business [3] Group 2: Business Strategy - GAP's business in Greater China has expanded to 172 stores, with a focus on penetrating new first-tier and second-tier cities, as well as emerging regions like Kashgar [3] - The brand has implemented a localized operational strategy, optimizing product offerings based on Chinese consumer preferences and lifestyle needs [4][5] Group 3: Marketing and Cultural Engagement - GAP has engaged in collaborations with local cultural IPs and trendy brands to resonate with Chinese consumers, achieving significant marketing exposure [5][9] - The brand has utilized music and dance as a means to connect with younger generations, enhancing its cultural relevance and brand image in China [8][9] Group 4: Supply Chain and Operational Efficiency - GAP has established a collaborative strategy that integrates supply chain, product, and channel management, achieving over 70% localization in design and production [5] - The brand has reduced the product development cycle to as short as six weeks, enhancing its responsiveness to market demands [5]