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IP、文创、游戏、艺术多元业态深度融合 中华优秀文化借力版权贸易、联合出版走向世界
Core Viewpoint - The 2025 South China Book Fair, held from August 15 to 19, emphasizes internationalization and technological integration, creating a vibrant cultural carnival that attracts numerous citizens and readers [1] Group 1: Event Overview - The event takes place at the China Import and Export Fair Complex, featuring a main venue of approximately 40,000 square meters, with four major themed exhibition halls, 24 specialty pavilions, and four interactive functional areas [1] - The fair showcases over 500,000 types of publications and cultural creative products from nearly 1,500 domestic and international publishing institutions [1] Group 2: International Participation - The newly established "Reading the World" pavilion includes a significant presence from Vietnam as the guest country, along with pavilions representing Southeast Asian countries, European countries, and international brand publishers, featuring exhibitors from 23 countries and regions [1] Group 3: Cultural Integration - Books are presented not in isolation but are deeply integrated with various sectors such as intellectual property, cultural creativity, gaming, and art, highlighting a multi-faceted approach to cultural exchange [1] - The organizing committee aims for the fair to serve as a cultural bridge that empowers both domestic and international exchanges, allowing outstanding international publications to enrich Chinese readers while promoting Chinese cultural wisdom globally through copyright trade and joint publishing [1]
国贸地产山海逐梦计划:跨越山海,一路“黔行”
Sou Hu Wang· 2025-08-05 05:25
Core Viewpoint - The "Mountain and Sea Dream Plan" organized by Guotai Properties aims to promote cultural exchange between marine and mountainous regions through educational activities for youth, highlighting the importance of ecological protection and cultural heritage [19][20][24]. Group 1: Event Overview - The "Mountain and Sea Dream Plan" took place from July 27 to August 1, 2025, involving 25 youths from Fujian who explored the natural and technological wonders of Guizhou [1]. - Activities included visits to the Guizhou Fossil Museum, where children engaged with ancient marine fossils, and exploration of karst caves, emphasizing the geological history of the region [3][5]. - The program also featured hands-on experiences in traditional crafts, such as the wax dyeing technique of the Bouyei ethnic group, fostering cultural appreciation [11][13]. Group 2: Cultural Exchange and Education - The initiative included a film screening of award-winning films, facilitating discussions on cultural differences between eastern and western regions of China [14][16]. - Guotai Properties has been actively involved in community engagement through various film-related events, enhancing cultural dialogue and awareness [18]. - The "Mountain and Sea Dream Plan" serves as a model for promoting cultural exchange and educational collaboration between different regions, particularly between coastal and mountainous areas [24][25]. Group 3: Corporate Social Responsibility - Guotai Properties launched the "Hai Hao You Ni" public welfare brand to connect marine and mountainous cultures, emphasizing corporate responsibility in ecological and cultural preservation [20][27]. - The company has organized numerous activities over the past two years, including educational programs and community events, to raise awareness about marine life and environmental protection [22]. - The brand has received international recognition, highlighting its significance in promoting ocean conservation and cultural understanding [27].
成都动漫产业逆袭的“三重奏”
Zheng Quan Ri Bao· 2025-08-03 16:12
Core Insights - Chengdu's animation industry has transformed from a "workshop" model to a thriving sector, highlighted by the success of "Nezha: The Devil's Child" [1] - The industry's growth is characterized by three key elements: cluster development, cultural integration, and technological innovation [1][4] Group 1: Cluster Development - The cluster development in Chengdu's animation industry promotes "value symbiosis," where companies in close proximity enhance collaboration and efficiency, exemplified by the production of "Nezha 2" [1] - Government policies have fostered a complete industrial chain, enabling collective breakthroughs rather than isolated efforts [1] Group 2: Cultural Empowerment - Chengdu's rich cultural heritage, including sites like Wuhou Shrine and Sanxingdui, provides inspiration for creative works, allowing local animators to infuse their projects with regional characteristics [2] - "Nezha 2" features elements of Sichuan culture, such as the character's dialect and cultural symbols, showcasing the successful integration of local history and customs into animation [2] Group 3: Technological Innovation - The animation industry in Chengdu is leveraging technological advancements, particularly in AI, to enhance production efficiency and quality [3] - For instance, Moxing Tianhe Chengdu has successfully applied for 25 software copyrights and established an AI team to improve visual effects, completing complex scenes in "Nezha 2" within 11 months [3][4]
“国民品牌”马大姐食品集团40周年丨坚守品质初心,升华“甜蜜事业”
Cai Jing Wang· 2025-07-11 13:40
Core Insights - The 40-year journey of Ma Dajie Food Group reflects the resilience of China's private economy and showcases the company's evolution from a small family workshop to a renowned national brand [1][3][17] Group 1: Company Development - The 40th anniversary celebration highlighted the company's growth from its humble beginnings in 1985 to a modern food industry group with a diverse product range and international reach [3][4] - Chairman Ma An emphasized the company's transition from traditional to functional and technological food products, introducing new product lines such as compound protein solid beverages and probiotic drinks [6][8] - The company has established a strong quality control system and continuously invests in research and development to meet evolving consumer demands [8][17] Group 2: Recognition and Awards - Ma Dajie Food Group has been recognized as a representative of national food brands and has received honors such as the National Food Safety Demonstration Unit for ten consecutive years [8][18] - The celebration included awards for employees and long-term partners, acknowledging their contributions to the company's success and fostering a sense of community [11][14] Group 3: Innovation and Future Plans - The company has integrated traditional craftsmanship with modern technology, holding multiple national patents and participating in the development of national and industry standards [17][18] - Future plans include expanding into Southeast Asia and North America, promoting Chinese flavors globally, and sharing intangible cultural heritage [18][20]
“村咖”飘出别样香
He Nan Ri Bao· 2025-07-05 23:27
Core Viewpoint - The rise of rural coffee shops in Xinxiang is creating a unique narrative of rural revitalization, blending consumption upgrades with cultural integration and attracting young people back to their hometowns [6] Group 1: Rural Coffee Shops - The "Mountain Coffee Shop" in Xinxiang has become a popular destination for motorcycle enthusiasts, providing a resting place along scenic routes and connecting natural landscapes with cultural experiences [2][4] - The "Zongheng Shanye No.1 Coffee Shop" has quickly gained popularity among motorcyclists, becoming a "secret base" for coffee lovers [2][3] - The coffee shop trend is contributing to local tourism by linking various attractions, enhancing the overall visitor experience [2] Group 2: Community and Social Impact - The "Farm Valley Life" community restaurant sells coffee to support local elderly residents, showcasing the social responsibility aspect of the coffee business [5] - Mobile coffee vendors are bringing fresh coffee to rural areas, enhancing the experience for visitors and locals alike [5] - The CSCA Boutique Coffee Academy aims to train over a thousand coffee professionals in the region, promoting skill development and enhancing local tourism [5] Group 3: Economic and Cultural Significance - The coffee culture in Xinxiang is not only a consumer trend but also a catalyst for cultural exchange and rural development [6] - The integration of coffee shops with local agriculture and tourism is creating new economic opportunities and enhancing the appeal of rural areas [5][6] - The establishment of international coffee events in the region is attracting global attention and visitors, further promoting local culture and economy [5]
商业头条No.80 | 乐高乐园“破格”而来
Xin Lang Cai Jing· 2025-07-05 07:36
Core Insights - LEGO Group's global CEO Niels Christiansen announced the opening of the Shanghai LEGO Park, which is the largest LEGO park in the world, emphasizing that choosing Shanghai represents a choice for the future [1][3] - The park's opening has significantly increased interest, with a fivefold increase in search volume on travel platforms and ticket sales ranking among the top five attractions in Shanghai [3][4] Investment and Development - The establishment of the Shanghai LEGO Park is a culmination of a decade-long effort, with significant investment aimed at tapping into China's vast family consumption market [3][4] - The project faced initial skepticism regarding its location in Jinshan, which is 60 kilometers from the city center, but data analysis showed its strategic position within the Yangtze River Delta [6][10] Strategic Partnerships - The collaboration involved multiple stakeholders, including Shanghai Jinshan Investment Control, LEGO Group, Merlin Entertainments, and Huayi Brothers, with a unique investment structure where local partners hold a majority stake [11][26] - The project represents a shift from LEGO's previous strategy of only licensing its IP in Asia to a more integrated investment approach in China [11][26] Cultural Integration - The park incorporates significant Chinese cultural elements, with 80% of its attractions reflecting local culture, aiming to enhance visitor engagement and brand loyalty [13][15] - LEGO has previously launched products with Chinese themes, indicating a consistent strategy to resonate with local consumers [15][22] Market Impact - The opening of the Shanghai LEGO Park is expected to reshape the local tourism landscape, creating approximately 5,000 jobs and attracting talent to the region [19][22] - The park's success could lead to a cluster of theme parks in the Yangtze River Delta, similar to the Orlando model in the U.S., enhancing the region's appeal as a tourist destination [20][22] Future Prospects - The park is currently in its first phase, with plans for expansion and new attractions over the next five to ten years to maintain competitiveness in the growing theme park market [23][25] - The innovative partnership model of government-led initiatives combined with multi-party investment could serve as a blueprint for future theme park developments in other Chinese cities [26]
丝路文化交融的结晶(博物视界)
Ren Min Ri Bao· 2025-07-03 22:08
Core Insights - The discovery of the stone bed in the tomb of Qu Qing and his wife in Anyang, Henan, serves as significant evidence of cultural exchanges along the ancient Silk Road, impacting the development of Chinese civilization and human culture [1][4]. Group 1: Cultural Significance - The stone bed, made of white marble and blue stone, measures approximately 2.2 meters long, 1.2 meters wide, and 0.5 meters high, showcasing exquisite carvings that reflect the integration of Sogdian and Han cultures [1][3]. - The intricate carvings on the stone bed include elements from Zoroastrianism and Buddhism, indicating a blend of artistic influences from different cultures [1][2]. Group 2: Archaeological Findings - Over 270 artifacts were unearthed alongside the stone bed, including daily-use porcelain, figurines, and stone sculptures, highlighting the extensive cultural exchange along the Silk Road [3]. - The tomb inscriptions reveal that Qu Qing held significant military positions in the Northern Qi dynasty, and his wife, Han, came from a lineage of tribal leaders, illustrating the mingling of diverse ethnic and cultural backgrounds [3][4]. Group 3: Historical Context - The region of Longxi, where Qu Qing originated, was a crucial hub on the Silk Road, characterized by a mix of ethnicities and religions, facilitating cultural interactions [4]. - The findings from the tomb underscore the historical significance of Anyang and Ye City as vital political, economic, and cultural centers during the 4th to 6th centuries, marking them as important starting points for the Silk Road [4].
共赴“融合和对话”之约
以"融合与对话"为主题的"港澳视觉艺术双年展"(北京站)日前在北京国家大剧院艺术馆拉开帷幕,将 展至7月13日。展览汇集香港、澳门、北京3地30余名艺术家、50余件作品,涵盖绘画、摄影、雕塑、多 媒体装置等多种媒介形式,通过不同策展主题,结合各地艺术发展现状展开对话。 促进文化交流 "本届双年展自去年10月启幕,相继走进了杭州和南京两座城市,在诗情画意的富春江畔、钟灵毓秀的 紫金山下,来自港澳的优秀艺术家,携带着他们充满创意和巧思的作品,跨越地域,与内地艺术家同台 北京单元展览现场。 香港单元展览现场。 澳门单元展览现场。主办方供图 亮相,以独特的视角、精湛的技艺和多元的表达,生动展现港澳当代艺术创作的生机和活力。如今,这 个艺术交流的接力棒传递到了北京。"文化和旅游部国际交流与合作局(港澳台办)副局长孔伦说。 本届双年展打破了首站在北京举办的惯例,从杭州开始,陆续巡展到南京、北京、广州、深圳。香港、 澳门的展览单元分别与不同城市展开深度对话。自举办以来,本次展览是参与城市、参展艺术家和展出 作品数量最多的一届。 "适逢香港回归祖国28周年,香港、澳门和北京的艺术家在首都欢聚一堂,呈献三地精彩的艺术作品, 意 ...
谁将LABUBU推上全球舞台?中国制造出海背后的“黄金跳板”
3 6 Ke· 2025-06-27 08:24
Core Insights - LABUBU, a Chinese toy brand, has gained global popularity, with significant demand in cities like Hangzhou, Los Angeles, Tokyo, and London, driven by emotional value and strategic marketing efforts by Pop Mart [1][12] - The brand's success is attributed to social media platforms, particularly TikTok, which has amplified its visibility and engagement among consumers and celebrities [1][20] Group 1: Market Performance - LABUBU's official price of 499 RMB has surged to 4000-4999 RMB in the second-hand market, marking an increase of nearly 10 times [3] - The unique mint-colored LABUBU sold for 1.08 million RMB at the Yongle 2025 Spring Auction, highlighting its high market value [4][6] - Pop Mart's overseas revenue is projected to increase by 375% in 2024, accounting for nearly 40% of total revenue [6] Group 2: Cultural Impact - LABUBU has transcended being a mere toy to become a cultural symbol, with endorsements from global celebrities like Lisa from BlackPink and David Beckham, enhancing its appeal [8][11] - The brand's ability to integrate into various cultural contexts, such as collaborations with famous artworks in France and local adaptations in Thailand, has contributed to its global acceptance [10][12] Group 3: Marketing Strategy - Pop Mart's global strategy emphasizes cultural adaptation by collaborating with local artists to incorporate regional elements into toy designs, successfully penetrating international markets [21] - The company utilizes a dual-channel approach, combining high-profile physical stores in prime locations with a strong online presence, particularly on TikTok, to reach diverse consumer segments [23][24] Group 4: Social Media Influence - TikTok has played a crucial role in LABUBU's rise, with over 1.8 million videos related to the brand, generating over 1 billion views, showcasing the power of user-generated content [16][20] - The platform's interactive nature allows for real-time consumer engagement, significantly enhancing brand visibility and driving sales through direct links to TikTok Shop [25][27] Group 5: Industry Trends - The Chinese IP derivative retail market is projected to grow from 71.5 billion RMB in 2022 to over 100 billion RMB by 2027, indicating a robust growth trajectory for brands like LABUBU [28] - TikTok is emerging as a vital channel for Chinese brands to reach global markets, facilitating a more efficient and effective approach to international expansion [31]
中国汽车产业迎接“出海2.0时代”要做到三点
Zheng Quan Ri Bao· 2025-06-25 16:24
Core Viewpoint - The Chinese automotive industry is entering a "going global 2.0 era," transitioning from "market for technology" to "technology for market," with a focus on cultural integration, compliance operations, and building value alliances to enhance global competitiveness [1][2]. Group 1: Export Growth - In the first five months of this year, China exported 2.83 million vehicles, marking a 16% year-on-year increase, maintaining its position as the world's largest automotive exporter [1]. Group 2: Cultural Integration - Chinese automotive companies need to go beyond mere physical market entry to achieve deeper cultural integration, understanding local aesthetic preferences and social psychology to enhance product appeal [1]. Group 3: Compliance Operations - The overseas market is experiencing significant regulatory changes, with increasing compliance costs becoming a major concern for Chinese automotive companies. Proactive measures, such as forming dedicated teams to address data sovereignty issues, are essential for navigating these challenges [2]. Group 4: Value Alliances - Building value alliances through deep integration with local industries is crucial for Chinese automotive companies. This approach not only fosters respect within local markets but also mitigates risks associated with being perceived as merely profit-driven entities [2].