Group 1 - The core concept of the article is the emergence of a new e-commerce platform, Huiji E-commerce, which focuses on "consumption as rebate" in response to the growing demand for low prices and genuine rebates among consumers [1][3] - Huiji E-commerce aims to address the structural gaps in current e-commerce platforms regarding rebate transparency, long-term value return, and user engagement [1][3][4] - The platform is set to officially launch soon, having completed core system testing, supply chain integration, and user rights model construction, with an initial focus on high-frequency essential goods [9] Group 2 - The founder of Huiji E-commerce, Zhuo Qiyuan, emphasizes a long-term approach to reshape e-commerce logic, stating that the future of e-commerce should enable users to earn money while shopping rather than just spending [7][8] - Industry insiders believe that Huiji E-commerce's model has the potential to fill a critical gap in the current consumption rebate market and provide a new growth paradigm for the e-commerce industry [4][9] - The platform's strategy involves transforming the rebate mechanism from short-term subsidies to a sustainable consumption return system, aiming for long-term value generation through shopping [3][9]