Core Insights - The article discusses the emerging "points subsidy" business model in cities like Hangzhou and Shanghai, which transforms consumer spending into potential earnings, changing traditional consumption patterns from "spending for services" to "saving for returns" [1][11]. Group 1: Points Subsidy Model - The points subsidy model operates on a "win-win logic," where users can earn significant rewards from their purchases, while merchants can reduce customer acquisition costs by offering points instead of traditional discounts [2][11]. - Users can receive points equivalent to their spending, which can later be redeemed for substantial discounts, creating a perception of "earning money while spending" [2][11]. - Merchants benefit from lower advertising costs, as they can convert discounts into points, retaining existing customers and attracting new ones [2][11]. Group 2: Technical Support - The success of the points subsidy model relies on robust technical support, exemplified by the microservice platform "Weisan Cloud," which provides essential functionalities to manage points effectively [3][4]. - Key features include flexible control of points release rates based on sales growth, targeted settings for points pools to prevent fund misallocation, and a secure payment system capable of handling millions in daily transactions [3][4][5]. Group 3: Real-World Applications - Case studies illustrate the effectiveness of the points subsidy model, such as "Zhongdian" abandoning self-developed systems for Weisan Cloud due to stability issues, leading to rapid user growth [8]. - "Toumi Life" integrates AI with the points model to recommend discounts based on user habits, creating a local service ecosystem that incentivizes both merchants and consumers [8][11]. Group 4: Future Prospects - The article suggests that the points subsidy model has proven its viability, with potential for further innovation through AI optimization and integration with blockchain technology for financialization of points [11]. - Entrepreneurs are encouraged to focus on the technological support and system sustainability to capitalize on the emerging consumer rebate market [11].

Core Insights - The "Push Three Return One" model has generated significant market response, with a fashion e-commerce platform reporting a 230% year-on-year increase in order volume and a 400% surge in new user registrations in the first month of implementation [1][4] - This model allows companies to reduce customer acquisition costs by approximately 70% and significantly enhances user referral speed, making it an effective marketing tool for businesses [3][4] Company Perspective - The "Push Three Return One" model opens new marketing avenues for companies, leveraging consumer social networks for low-cost, high-efficiency viral marketing [3] - Companies utilizing this model have reported increased brand awareness and user engagement, with one beauty brand executive describing it as a tailored marketing solution [3][4] Industry Trends - The introduction of the "Push Three Return One" model aligns with the growing consumer demand for rebate programs in a highly competitive market [4] - The model is expected to set a new industry benchmark, providing robust support for digital transformation and marketing innovation for businesses [4][6] - As the consumption market evolves, the model may expand into various sectors, continuously driving new trends in consumer rebates [4][6]

Core Viewpoint - The Haohuihua platform emerges as a response to the economic downturn, providing a consumption rebate and merchant discount model to attract users and support struggling businesses [1][16]. Group 1: Platform Overview - Haohuihua allows consumers to earn points equivalent to the merchant discount percentage (3% to 20%) during purchases, which can be converted into vouchers for future use [1][4]. - The platform features four user roles: consumers, alliance merchants, star promoters, and regional service providers, each with distinct benefits [3][10]. Group 2: User Benefits - Consumers can earn points for purchases without changing their spending habits and can receive additional rewards for referring new users [4][11]. - Alliance merchants can apply for the platform with a business license and choose their discount rates, benefiting from increased customer traffic and potential earnings through point conversion [6][11]. - Star promoters earn service fee subsidies based on the number of merchants they bring to the platform, with higher earnings for promoting more merchants [8][10]. - Regional service providers can earn a 6% subsidy on the performance of all merchants in their area, requiring a deposit to join [10][11]. Group 3: Financial Mechanics - The platform retains up to 20% of the merchant discount, redistributing 40% of that back to consumers and merchants, potentially allowing for a maximum of 500% in rebates [11][15]. - The distribution of subsidies is contingent upon the platform achieving a 115% increase in total discount performance, with a maximum of 40 distribution cycles [13][15]. Group 4: Business Model Concerns - The sustainability of the platform's rebate model relies on continuous new user acquisition and spending; without this, the promised rebates may not materialize [15]. - The platform's structure raises concerns about potential illegal fundraising activities, as it aligns with characteristics of illegal fundraising schemes [15][16]. Group 5: Company Background - Haohuihua is developed by Hunan Haohuihua Network Technology Co., Ltd., which aims to create a symbiotic relationship between merchants and consumers through data-driven value distribution [16][19]. - The company is led by individuals with previous experience in controversial platforms, raising questions about its operational integrity [19][21].