在当前消费趋于理性、用户对"低价刚需+真实返利"需求持续走高的背景下，一家以"消费即返利"为核 心逻辑的新电商平台——惠集电商，近日宣布完成平台搭建并进入上线倒计时阶段。 据悉，惠集电商由卓启元创立，背后获得腾讯、红杉资本等知名机构关注与战略支持。平台以"惠消 费、精返利"为核心定位，直指当前主流电商在返利透明度、长期价值回馈与用户参与感上的结构性空 白。 精准捕捉"低价刚需+返利需求"的消费拐点 行业数据显示，虽然当下电商平台价格竞争激烈，但用户真实满意度并未同步提升—— 一方面，低价促销愈发频繁；另一方面，消费者对"买得值、返得清楚、能长期参与"的需求却长期未被 满足。 惠集电商正是在这一背景下诞生。平台通过重构"消费—返利—权益"的底层逻辑，将返利机制从短期补 贴升级为可持续的消费回馈体系，力图实现"购物本身即产生长期价值"。 业内人士认为，该模式有望填补当前消费返利市场的关键空白，为电商行业提供新的增长范式。 创始人卓启元：以长期主义重塑电商逻辑 "未来的电商，不是让用户花钱，而是让用户在购物中赚钱。" 惠集电商创始人卓启元，1979年出生于上海，16岁考入清华大学，主修计算机科学与应用数学。 20岁 ...

Core Insights - The article discusses the rise of a new business model centered around consumer rebates, exemplified by the platform "DianShangBao," which integrates AI digital commerce and smart payment technologies to support the real economy and rural revitalization [3][5]. Business Overview - DianShangBao was officially launched in October 2024 and has rapidly expanded to over 70,000 partner merchants across more than ten provinces in China, with registered members exceeding one million [5]. - The platform is headquartered in Changsha, Hunan, and aims to extend its operations to Hong Kong, Macau, Taiwan, and overseas markets [5]. Business Development Timeline - October to December 2024: Platform launch and rapid expansion to provinces like Henan, Anhui, Shandong, and Hunan, signing over 70,000 merchants and surpassing one million members [5]. - December 2024: The Chinese operations headquarters moved from Shanghai to Changsha, marking a new phase of scaled operations [5]. - January to March 2025: The platform's annual revenue exceeded 15 billion yuan, with daily transaction volumes surpassing 10 million yuan and over 10,000 partner merchants [5]. - April 2025 to present: Business has extended to Hong Kong, Macau, Taiwan, and overseas, launching the "DianShangBao 2.0" system and the "Thousand Cities, Ten Thousand Stores Alliance Plan" to support the digital transformation of physical businesses [5]. Key Features of the Platform - The platform employs an AI dynamic adjustment system to monitor financial conditions in real-time and adjusts the release of points accordingly [7]. - It collaborates with qualified third-party payment institutions to ensure transaction data transparency and mitigate legal risks [7]. Green Points System - The points generation and distribution mechanism allows merchants to allocate 3% to 20% of transaction amounts into a points pool, with 40% of the points distributed to consumers and merchants, and 60% retained for platform operations [8][11]. - Points can be released as vouchers over a period of 36 to 40 cycles (approximately three years), with potential for accelerated release based on financial performance [11]. Revenue Sources - The platform collects 60% of the total merchant rebates as operational income, estimating annual revenue of approximately 2.25 billion yuan based on a 15 billion yuan annual turnover [13]. - Additional revenue streams include provincial agency fees, which can reach 120 million yuan, and income from data services and advertising based on user data [15]. Conclusion - DianShangBao's model, which combines a green points mechanism and a vast alliance network, transforms everyday consumption into long-term revenue streams, creating a beneficial cycle for consumers, merchants, and the platform [17].

Core Viewpoint - The emergence of the "Long Year Preferred" platform has attracted many middle-aged and elderly individuals across various provinces to invest significant amounts, with some investing over one million yuan, raising concerns about its legitimacy and potential classification as a pyramid scheme [1][3][22]. Group 1: Platform Legitimacy and Operations - "Long Year Preferred" claims to be a legitimate platform approved by the Ministry of Industry and Information Technology, positioning itself as the "fifth largest e-commerce platform" [4][11]. - The platform has allegedly misrepresented its ICP filing as a government approval certificate, misleading investors about its legitimacy [6][20]. - The platform's reported membership has exceeded 2 million, with projections suggesting it could reach 10 million by August 1, 2024, and 30 million by the end of 2025 [9][11]. Group 2: Investment Structure and Returns - The platform offers a tiered membership structure with varying levels of investment and potential returns, with claims of annualized returns exceeding 200% [12][14]. - Members can achieve higher ranks and income through recruiting new members or through direct investments, with significant financial incentives for those who reach higher tiers [12][14]. - Some members have reported investing large sums, even borrowing money to do so, due to the enticing promise of quick returns [16][18]. Group 3: Regulatory and Investigative Actions - Local authorities have begun investigating the operations of "Long Year Preferred" following numerous complaints, indicating potential violations of financial regulations [22]. - Previous warnings have been issued regarding similar platforms that employ high-return promises and recruitment strategies, highlighting the risks associated with such investment schemes [22][23].

Core Insights - The article discusses the emerging "points subsidy" business model in cities like Hangzhou and Shanghai, which transforms consumer spending into potential earnings, changing traditional consumption patterns from "spending for services" to "saving for returns" [1][11]. Group 1: Points Subsidy Model - The points subsidy model operates on a "win-win logic," where users can earn significant rewards from their purchases, while merchants can reduce customer acquisition costs by offering points instead of traditional discounts [2][11]. - Users can receive points equivalent to their spending, which can later be redeemed for substantial discounts, creating a perception of "earning money while spending" [2][11]. - Merchants benefit from lower advertising costs, as they can convert discounts into points, retaining existing customers and attracting new ones [2][11]. Group 2: Technical Support - The success of the points subsidy model relies on robust technical support, exemplified by the microservice platform "Weisan Cloud," which provides essential functionalities to manage points effectively [3][4]. - Key features include flexible control of points release rates based on sales growth, targeted settings for points pools to prevent fund misallocation, and a secure payment system capable of handling millions in daily transactions [3][4][5]. Group 3: Real-World Applications - Case studies illustrate the effectiveness of the points subsidy model, such as "Zhongdian" abandoning self-developed systems for Weisan Cloud due to stability issues, leading to rapid user growth [8]. - "Toumi Life" integrates AI with the points model to recommend discounts based on user habits, creating a local service ecosystem that incentivizes both merchants and consumers [8][11]. Group 4: Future Prospects - The article suggests that the points subsidy model has proven its viability, with potential for further innovation through AI optimization and integration with blockchain technology for financialization of points [11]. - Entrepreneurs are encouraged to focus on the technological support and system sustainability to capitalize on the emerging consumer rebate market [11].

Group 1 - The core concept of "我店" is a unique model combining "consumer rebates + points appreciation," which attracts both consumers and merchants by making purchases feel more rewarding [3][10]. - Consumers earn "green points" when shopping at partner merchants, which can be redeemed for products, cash discounts, or potentially appreciate in value over time [7][8]. - Merchants must allocate a portion of their profits (typically between 3%-20%) as points to consumers, which incentivizes customer traffic and enhances sales [8][12]. Group 2 - The advantages of "我店" include creating a perception of value for consumers, as they feel they are earning money back on their purchases, and for merchants, it provides a cost-effective way to attract customers compared to traditional advertising [10][12]. - The model fosters a win-win situation for all parties involved: consumers are encouraged to spend, merchants benefit from increased foot traffic, and the platform profits from transaction fees or commissions [12][14]. Group 3 - Potential risks include regulatory scrutiny, especially regarding the promise of points appreciation and the risk of being classified as a pyramid scheme if not managed properly [14][15]. - There are financial risks associated with the platform's sustainability, particularly if it relies on upfront consumer payments that could lead to financial instability if the business model fails [14][15]. - Merchants may face pressure if they offer excessive rebates, which could undermine their profitability in the long run [14][15]. Group 4 - The future of "我店" could see it becoming a benchmark for new retail models if it adheres to regulations and avoids illegal practices, potentially integrating with e-commerce for a broader ecosystem [15][17]. - If regulatory measures tighten, "我店" may need to adjust its business model, such as reducing promises of points appreciation or increasing operational transparency [15][17]. - Future directions may include integrating with NFTs or digital collectibles, social e-commerce, and leveraging AI and big data for better merchant recommendations [15][17].

Core Insights - The "Push Three Return One" model has generated significant market response, with a fashion e-commerce platform reporting a 230% year-on-year increase in order volume and a 400% surge in new user registrations in the first month of implementation [1][4] - This model allows companies to reduce customer acquisition costs by approximately 70% and significantly enhances user referral speed, making it an effective marketing tool for businesses [3][4] Company Perspective - The "Push Three Return One" model opens new marketing avenues for companies, leveraging consumer social networks for low-cost, high-efficiency viral marketing [3] - Companies utilizing this model have reported increased brand awareness and user engagement, with one beauty brand executive describing it as a tailored marketing solution [3][4] Industry Trends - The introduction of the "Push Three Return One" model aligns with the growing consumer demand for rebate programs in a highly competitive market [4] - The model is expected to set a new industry benchmark, providing robust support for digital transformation and marketing innovation for businesses [4][6] - As the consumption market evolves, the model may expand into various sectors, continuously driving new trends in consumer rebates [4][6]

Core Viewpoint - The Haohuihua platform emerges as a response to the economic downturn, providing a consumption rebate and merchant discount model to attract users and support struggling businesses [1][16]. Group 1: Platform Overview - Haohuihua allows consumers to earn points equivalent to the merchant discount percentage (3% to 20%) during purchases, which can be converted into vouchers for future use [1][4]. - The platform features four user roles: consumers, alliance merchants, star promoters, and regional service providers, each with distinct benefits [3][10]. Group 2: User Benefits - Consumers can earn points for purchases without changing their spending habits and can receive additional rewards for referring new users [4][11]. - Alliance merchants can apply for the platform with a business license and choose their discount rates, benefiting from increased customer traffic and potential earnings through point conversion [6][11]. - Star promoters earn service fee subsidies based on the number of merchants they bring to the platform, with higher earnings for promoting more merchants [8][10]. - Regional service providers can earn a 6% subsidy on the performance of all merchants in their area, requiring a deposit to join [10][11]. Group 3: Financial Mechanics - The platform retains up to 20% of the merchant discount, redistributing 40% of that back to consumers and merchants, potentially allowing for a maximum of 500% in rebates [11][15]. - The distribution of subsidies is contingent upon the platform achieving a 115% increase in total discount performance, with a maximum of 40 distribution cycles [13][15]. Group 4: Business Model Concerns - The sustainability of the platform's rebate model relies on continuous new user acquisition and spending; without this, the promised rebates may not materialize [15]. - The platform's structure raises concerns about potential illegal fundraising activities, as it aligns with characteristics of illegal fundraising schemes [15][16]. Group 5: Company Background - Haohuihua is developed by Hunan Haohuihua Network Technology Co., Ltd., which aims to create a symbiotic relationship between merchants and consumers through data-driven value distribution [16][19]. - The company is led by individuals with previous experience in controversial platforms, raising questions about its operational integrity [19][21].