Core Viewpoint - Workman, a leading Japanese workwear company, is launching a new brand "ZERO-STAGE" in collaboration with EXILE member TAKAHIRO, aiming to attract younger consumers through celebrity partnerships [1][2]. Group 1: New Brand Launch - Workman announced the details of its new brand "ZERO-STAGE" on March 4, which will feature 8 workwear items supervised by TAKAHIRO [1]. - The new brand will offer products such as long-sleeve jackets priced at 3,900 yen (approximately 190 RMB) and work pants at 2,900 yen (approximately 140 RMB) [1]. - The materials used for the new workwear are developed by Teijin Frontier, designed for summer with good elasticity and breathability [1]. Group 2: Sales Strategy - The new brand will be sold exclusively online and will also include casual wear items like hoodies and joggers [1]. - Workman plans to expand the product range in the future, indicating a focus on both workwear and casual clothing [1]. Group 3: Company Focus - Despite the new brand launch, Workman is concentrating on developing casual clothing under the newly renamed business segment "Workman Colors," while still emphasizing its core business in workwear [2]. - The company aims to create workwear that appeals to both young and experienced consumers [2].