晚上好啊~ 马上要到10月了，一年一度的秋装趋势必须奉上！这是我们每年的9月之约，正在蹲这篇的"老读者"，看到这请举个手~ "老规矩"，我们梳理了金九银十大刊、2025和26最新秀场、各个牌子的秋冬画报，今天就让我们的眼睛提前"入秋"： 色彩趋势 今年很流行有氛围感的颜色，不妨多尝试绿色 今年绿色真是火到不行，它代表着旺盛的生命力，也是能营造氛围感的颜色。 各种色调的绿其实都挺火，但进入秋冬以后，可以试试沉稳浓郁的色系，比如苔藓绿、鼠尾草绿等，不会过于青涩稚嫩，也不像冷色调那么有距离感，像 是自带了一层滤镜，很有故事感，对黄皮也挺友好。▼ 哪些绿色单品利用率高？ 针织衫！▼ The Free 1 9 7 - 3 - 1 a 1980 CD e t . 9. 197 t of the Caller 可以参考我们之前写过的博主Hayley，她有足足一柜子绿色单品，据我观察，针织衫的利用率算得上是第一名。▼ and 09 一衣多穿▼ BELLFIELD LANE 3.95 t and SAPPL 除了给各种深色外套做内搭▼ 披在肩上也是很好的装饰▼ 15 值得买第二名，投给工装裤，它属于经典单品，没有过时一说。除了 ...

Core Insights - The article highlights the decline of the Jeanswest brand, particularly in Australia, where all stores have closed, while in China, the brand is attempting a transformation with significant discounts [1][4]. Company Overview - Jeanswest, founded in Australia 53 years ago, was once a global leader in denim fashion, with a peak of 3,156 stores worldwide [2]. - The brand was introduced to China in 1993 by the Sunrise Group and became a popular choice among young consumers [2]. Sales Performance - From 2013 to 2016, Jeanswest's sales in Hong Kong dollars decreased significantly: 46.8 billion, 39.7 billion, 28.1 billion, and 19.3 billion respectively [2]. - By the end of 2017, the number of stores in mainland China had dropped to 1,219, only 40% of its peak [2]. Business Strategy - The Sunrise Group announced a restructuring of Jeanswest Australia to adapt to changes in the global retail landscape, focusing on e-commerce [4]. - From 2020 to 2024, Jeanswest's e-commerce sales in China are projected to grow over 13 times, with a forecasted total sales exceeding 6 billion yuan in 2024 [4]. Market Position - The brand is currently offering clearance sales in its stores, with prices as low as 59 yuan for T-shirts, reflecting a significant shift from its previous market position as a premium brand [6][7]. - Despite the low prices, the brand struggles to compete with fast fashion giants like UR, Uniqlo, and Zara, which have faster supply chains and more frequent product updates [8]. Consumer Sentiment - Many consumers express nostalgia for Jeanswest, associating it with their youth and past fashion choices, despite its current low-price strategy [10].

Core Viewpoint - Workman, a leading Japanese workwear company, is launching a new brand "ZERO-STAGE" in collaboration with EXILE member TAKAHIRO, aiming to attract younger consumers through celebrity partnerships [1][2]. Group 1: New Brand Launch - Workman announced the details of its new brand "ZERO-STAGE" on March 4, which will feature 8 workwear items supervised by TAKAHIRO [1]. - The new brand will offer products such as long-sleeve jackets priced at 3,900 yen (approximately 190 RMB) and work pants at 2,900 yen (approximately 140 RMB) [1]. - The materials used for the new workwear are developed by Teijin Frontier, designed for summer with good elasticity and breathability [1]. Group 2: Sales Strategy - The new brand will be sold exclusively online and will also include casual wear items like hoodies and joggers [1]. - Workman plans to expand the product range in the future, indicating a focus on both workwear and casual clothing [1]. Group 3: Company Focus - Despite the new brand launch, Workman is concentrating on developing casual clothing under the newly renamed business segment "Workman Colors," while still emphasizing its core business in workwear [2]. - The company aims to create workwear that appeals to both young and experienced consumers [2].