Core Viewpoint - The company is actively addressing the challenges faced by grain purchasing merchants during the harvest season by launching various exclusive activities to enhance payment efficiency and strengthen collaboration with merchants [1] Group 1: Multi-faceted Payment Services - The bank has introduced a "code" settlement activity that includes three practical components: zero transaction fee for "Huinongtong" QR code payments, comprehensive payment code services supporting multiple payment channels, and a dedicated "Grain Loan" to meet the funding needs of grain merchants [2] Group 2: Online and Offline Promotion - The bank has intensified its promotional efforts through both online and offline channels, including the distribution of promotional posters and direct outreach to grain merchants, resulting in 306 posters posted and 298 merchants visited, significantly increasing local market awareness [3] Group 3: Special Assessment to Enhance Marketing Effectiveness - A special assessment plan has been implemented to motivate all employees in marketing, enhancing their proactive marketing awareness and improving overall marketing effectiveness through various outreach activities, thereby strengthening the bank's brand image and relationships with merchants [4]