Core Insights - The article emphasizes the importance of financial support for the growth of small businesses and micro-enterprises in county economies, highlighting the role of Yiyuan Rural Commercial Bank in providing tailored financial services to enhance local commercial vitality [1][5]. Group 1: Financial Support and Services - Yiyuan Rural Commercial Bank has engaged with 5,850 individual businesses, granting credit to 2,100 of them, amounting to 632 million yuan, with 1,045 businesses utilizing loans totaling 346 million yuan [1]. - The bank employs a three-step "breakthrough" strategy to address the financial challenges faced by local merchants, exemplified by a case where a client received a 100,000 yuan loan on the same day through the "Hui Shang Kuai Yi Dai" product [3]. - The bank has conducted 143 sessions of extended service hours, acquiring 680 effective customer demands and facilitating the opening of 786 mobile banking accounts [4]. Group 2: Customer Engagement and Marketing Strategies - The bank has implemented community-based marketing strategies, such as setting up service booths in neighborhoods and creating welfare groups to enhance customer engagement and attract new clients [4]. - A case study of a fast-food restaurant owner illustrates the effectiveness of the bank's marketing efforts, as the owner successfully applied for a 100,000 yuan loan through mobile banking to expand his business [4]. - Yiyuan Rural Commercial Bank focuses on understanding merchant needs and continuously innovates its service offerings to ensure the prosperity of local businesses [5].

Core Viewpoint - The company is actively addressing the challenges faced by grain purchasing merchants during the harvest season by launching various exclusive activities to enhance payment efficiency and strengthen collaboration with merchants [1] Group 1: Multi-faceted Payment Services - The bank has introduced a "code" settlement activity that includes three practical components: zero transaction fee for "Huinongtong" QR code payments, comprehensive payment code services supporting multiple payment channels, and a dedicated "Grain Loan" to meet the funding needs of grain merchants [2] Group 2: Online and Offline Promotion - The bank has intensified its promotional efforts through both online and offline channels, including the distribution of promotional posters and direct outreach to grain merchants, resulting in 306 posters posted and 298 merchants visited, significantly increasing local market awareness [3] Group 3: Special Assessment to Enhance Marketing Effectiveness - A special assessment plan has been implemented to motivate all employees in marketing, enhancing their proactive marketing awareness and improving overall marketing effectiveness through various outreach activities, thereby strengthening the bank's brand image and relationships with merchants [4]