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Leader统帅官宣品牌大使林高远,懒人新风空调同步上线
Sou Hu Wang· 2025-10-15 01:29
10月14日,Leader统帅官宣乒乓球世界冠军林高远成为品牌大使,同时发布懒人家族新成员:懒人新风 空调。赛场上,林高远对卓越的执着追求,与统帅"听劝创新、追求极致体验"的品牌理念高度契合。双 方此次"一拍即合",共同提出"懒有引力,有'球'必应"的全新生活主张,为球迷和用户传递"冠军品质 X 理想生活"理念,共同开启懒人新生活体验。 从单款爆款到全场景套系:"听劝" 造就懒人生态 在体验上,为了更舒适的送风体验,懒人新风空调以大风量鲜氧新风配合四重过滤,让室内空气随时清 新鲜活。同时AI智冷热技术可自动判断环境并调节至最舒适的温度,彻底解放双手,打造极致"懒"人体 验。 从懒人单品到懒人生态,统帅以"听劝创新"践行爆款战略,用技术赋能懒人生活。随着官宣林高远成为 品牌大使,统帅将以冠军品质、全品类智慧产品,持续为用户开启更便捷、更高效的懒人新生活。 从省心省力到省电:"一键"解锁懒人体验 统帅致力于将冠军品质与懒人生活场景深度融合,为用户打造全场景智慧生活新体验。而懒人空调新品 的推出,成为其完善品牌爆款战略的重要一步。 在操作上,针对年轻人出门匆忙总忘记关空调这一痛点,统帅研发AI人感科技,将"AI 灵 ...
海尔智家HOPE平台上线“许愿池”板块
Huan Qiu Wang· 2025-09-17 02:53
Core Viewpoint - The HOPE platform by Haier Smart Home has been upgraded with a new "Wishing Pool" section, aimed at facilitating direct user input for product innovation and development [1][4]. Group 1: User-Centric Product Development - Haier Smart Home emphasizes user needs as a driving force for product innovation, exemplified by the successful launch of the "Lazy Washing Machine," which was developed based on user feedback for a machine that can wash different types of clothing separately [3]. - Following the "Lazy Washing Machine," additional user requests led to the introduction of products like the "Lazy Washing and Shoe Washing Machine" and "Lazy Drying Machine," expanding the "Lazy Family" product line [3]. - The "Lazy Washing Machine" has been delivered to over 130,000 users in China, with plans for a European launch by the end of the year, showcasing the effectiveness of the user co-creation model [3]. Group 2: Wishing Pool Functionality - The "Wishing Pool" section allows users to submit product improvement suggestions directly to the R&D team, enhancing the efficiency of communication and idea generation [4][7]. - This platform enables R&D engineers and product managers to review and respond to user ideas, fostering a two-way interaction that accelerates the transition from concept to product [7]. - By integrating internal and external expert resources, the "Wishing Pool" aims to optimize the user co-creation mechanism, improving the accuracy and efficiency of responding to user demands [7].