懒人洗衣干衣机
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Leader统帅官宣品牌大使林高远,懒人新风空调同步上线
Sou Hu Wang· 2025-10-15 01:29
Group 1 - Leader announced table tennis world champion Lin Gaoyuan as its brand ambassador, aligning with the brand's philosophy of "listening to advice and pursuing ultimate experience" [1] - The new product, Lazy New Wind Air Conditioner, is part of the Lazy Family series, promoting the concept of "lazy attraction" and "champion quality x ideal life" [1] - The collaboration aims to enhance user experience by integrating champion quality into lazy living scenarios [6] Group 2 - Leader's innovation is driven by user demands, exemplified by the launch of the "one machine three drums" washing machine in response to consumer feedback [3] - The product line has expanded from a single item to a comprehensive "lazy washing family," including washing and drying machines, and shoe washers, creating a complete lazy living ecosystem [3] - The introduction of AI technology in the new air conditioner allows for an "one-click lazy mode," automatically shutting down after 60 minutes of inactivity, enhancing energy efficiency [6] Group 3 - The Lazy New Wind Air Conditioner features high airflow and four-stage filtration for fresh indoor air, while AI technology adjusts temperature for optimal comfort [8] - The brand's strategy focuses on creating a full range of smart products to provide users with a more convenient and efficient lazy lifestyle [8]
海尔智家HOPE平台上线“许愿池”板块
Huan Qiu Wang· 2025-09-17 02:53
Core Viewpoint - The HOPE platform by Haier Smart Home has been upgraded with a new "Wishing Pool" section, aimed at facilitating direct user input for product innovation and development [1][4]. Group 1: User-Centric Product Development - Haier Smart Home emphasizes user needs as a driving force for product innovation, exemplified by the successful launch of the "Lazy Washing Machine," which was developed based on user feedback for a machine that can wash different types of clothing separately [3]. - Following the "Lazy Washing Machine," additional user requests led to the introduction of products like the "Lazy Washing and Shoe Washing Machine" and "Lazy Drying Machine," expanding the "Lazy Family" product line [3]. - The "Lazy Washing Machine" has been delivered to over 130,000 users in China, with plans for a European launch by the end of the year, showcasing the effectiveness of the user co-creation model [3]. Group 2: Wishing Pool Functionality - The "Wishing Pool" section allows users to submit product improvement suggestions directly to the R&D team, enhancing the efficiency of communication and idea generation [4][7]. - This platform enables R&D engineers and product managers to review and respond to user ideas, fostering a two-way interaction that accelerates the transition from concept to product [7]. - By integrating internal and external expert resources, the "Wishing Pool" aims to optimize the user co-creation mechanism, improving the accuracy and efficiency of responding to user demands [7].