人民财讯2月18日电，从成都出发，驱车2个多小时，便来到位于四川省阿坝藏族羌族自治州汶川县的羌 人谷滑雪场。今年春节假期，游客们从各地赶来，感受南国冰雪的乐趣。 当前，全国冰雪经济持续升温，四川正以"冰雪+文化""冰雪+研学""冰雪+民俗"等多元业态，让"冷资 源"持续释放"热效应"。 （文章来源：新华社） "与往年雪季相比，今年雪场扩大了戏雪区域，保障全家出游的需求。年轻人可以滑雪，小朋友可以戏 雪。"羌人谷滑雪场场地主管刘杰告诉记者，目前该滑雪场共有10条雪道投入运营，配备了160余名教 练，未来还将扩建多条高级道，满足更多专业雪友的需求。 据悉，羌人谷滑雪场拥有4至5个月的超长雪期，游客在这里可体验蓝冰、滑雪乐趣。2024—2025雪季， 滑雪场单季接待游客超12万人次，不仅带动周边民宿入住率提升，也让民族特色餐饮销量激增，形 成"冰雪引流、业态承接、全民受益"的良性循环。 ...

Core Insights - The newly opened Xuyi First Mountain Ski Resort is positioned as a convenient local ski destination, attracting both local residents and visitors from nearby cities, which enhances its revenue potential [1][2] - The ski resort employs a unique operational model that allows it to remain open year-round by transforming its facilities for different seasonal activities, thus mitigating the traditional winter-only revenue model of ski resorts [2][3] - The resort aims to stimulate regional consumption by creating a comprehensive experience that includes skiing, dining, and accommodation, thereby enhancing the overall economic vitality of the area [3] Group 1 - The Xuyi First Mountain Ski Resort is located just a few minutes from the county center, making it easily accessible for local residents and tourists [1] - The resort features modern facilities and a variety of rental equipment, which has led to positive visitor experiences and increased foot traffic [1] - Local residents and visitors from nearby cities form a steady customer base, reducing marketing costs and ensuring consistent revenue [1] Group 2 - The resort's operational strategy includes a "one area, two uses, four seasons open" model, allowing it to switch from skiing in winter to grass skiing and water slides in other seasons [2] - This multifunctional approach significantly reduces asset idle time and increases revenue potential throughout the year, leading to improved asset turnover and efficiency [2] - By diversifying income sources beyond just ski ticket sales, the resort can maintain a stable revenue stream across all seasons [2] Group 3 - The ski resort collaborates with nearby historical districts and hospitality services to create a "micro-vacation" experience, encouraging visitors to spend more time and money in the area [3] - This interconnected model helps to unlock the economic potential of local resources, contributing to the overall growth of the cultural and tourism sector in Xuyi [3]