雪场上，欢声笑语与雪板摩擦声交织成冬日最鲜活的乐章。跟着镜头沉浸式穿越雪场，一起解锁冰雪运 动的别样魅力，开启属于这个冬日的限定快乐！（总台记者 贺威通 宋振兴） 随着冬日寒意渐浓，山西各大滑雪场进入"开板模式"！滑雪爱好者们踩上雪板从雪道疾驰而下，冷风掠 过耳畔，脚下雪花飞溅，每一次转弯都充满速度与激情。 ...

央视网消息：对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场迎来八方雪友。冰雪旅游 呈现出更加丰富多元的发展图景。 11月22日，位于黑龙江哈尔滨的亚布力滑雪旅游度假区新开放4条雪道，进一步优化雪道分级布局，为不同水平滑雪爱好者提供适配选择。 亚布力管理委员会文化旅游管理处一级主任科员杨晓冬介绍，2025年"开板"以来，已经累计接待游客3万多人次，现在雪场每天日均接待游客 2000多人次，比2024年同期相比增加12%。2025年，除了滑雪项目，也引进了更多度假产品，包括冰上杂技演出，还新建了一个占地2万多平 方米的娱雪乐园，让游客有更多的这种冰雪体验。 作为2025年第九届亚冬会雪上项目比赛地，亚布力充分利用雪上项目设施、5S滑雪场集群、国家级体育训练基地等核心优势，新雪季计划举 办超过30项专业赛事与群众冰雪活动，形成高端赛事引领、大众活动赋能的多元格局。 杨晓冬表示，利用2024年亚冬会的这些场地，将举办1场洲际的滑雪赛事，以及7场国家级的专业滑雪赛事。同时，还有8场省级的专业滑雪赛 事，确保每周活动不停、精彩不断。 自11月7日"开板"以来，亚布力滑雪旅游度 ...

新华社长春11月22日电（记者邵美琦、颜麟蕴）穿好雪板，戴好雪镜，从粉雪铺陈的山巅飞驰而下，在坡面上划出一道道漂亮的弧线。一大 早，在吉林省吉林市中旅松花湖度假区，滑雪爱好者们尽情享受着冰雪带来的快乐。 11月15日，滑雪爱好者在吉林省吉林市中旅松花湖度假区滑雪。新华社记者 许畅 摄 "我们还引入了多个国际教学体系认证培训，让滑雪更具国际化、体系化。同时，进一步丰富商业业态，并举办50多场赛事活动，为游客带来 丰富的参与和观赏体验。"中旅松花湖度假区市场营销总监黄钟锐说。 "我提前买了吉林很多家滑雪场的滑雪票，各具特色，有的自然风光很美，有的夜滑体验很好。"何荣欣说很多雪友都做了和她一样的选 择，"我们也很期待去游玩雪雕公园、雾凇漂流等项目。" "这几年每年冬天我都来吉林滑雪，今年感觉配套设施更加完善，餐厅更丰富，服务也更贴心，非常满意！"来自广东的滑雪爱好者何荣欣 说，"这次特意请了教练，打算进一步提升滑雪技术。" 近日，地处冰雪黄金纬度带的吉林省内多家滑雪场正式开板运营。随着新雪季的到来，吉林省持续创新冰雪产品，扩大优惠举措，优化服务 质量，吸引海内外游客。 这个雪季，中旅松花湖度假区新增了15万平方米的 ...

网友热议新雪季开启—— 开板了！冰雪经济"热"起来 对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场 迎来八方雪友。从北国雪原到南海之滨，从天然雪场到室内冰场，冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言："雪场终于营业了，今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道，马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐，滑雪新手求带""早早就预订好了民宿，期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道，10月21日，万龙滑雪场正式开板，崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早，开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开，成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇，还没在崇礼滑过雪的他，决定去瞧瞧。"从北京清河站出 发，1个多小时就到达崇礼太子城站。"王岳发现，车站加强了站台引导服务，确保雪具装卸不影响发车 和旅客安全上下车。同时，下车后就有接驳车将游客送至滑雪场。 一进万龙滑雪场，王岳便拉住工作人员问，"听说今年开板， ...

Core Insights - By 2025, high participation in mass sports will be a significant highlight of the sports market in China, with over 400 million people engaged in outdoor activities [1] Group 1: Trends in Outdoor Sports - New sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are gaining popularity [3] - High participation rates are noted in ice and snow sports, mountain sports, and water sports, with significant interest in marathons, cycling, triathlons, skiing, and rafting [3] - Hiking-related content on social media platforms has seen massive engagement, with hiking notes receiving 16 billion views, and growth rates of 340% for climbing and 250% for bouldering [3] Group 2: Regional Participation - First-tier and new first-tier cities are leading in outdoor sports participation, with second-tier cities rapidly catching up [7] - A trend is observed where the East China region is central, radiating towards North China and Southwest regions, with emerging sports events like pickleball and triathlons gaining traction in county-level areas such as Gaotang, Jiexi, and Dianjiang [7] Group 3: Growth in Sports Equipment - Sales of skiing poles, goggles, shoes, and snowboards have all increased by over 80%, while sales of trail running shoes have doubled [12] - There is a notable increase in demand for trendy sports equipment, leading to a surge in related rental services, with paddleboard rental searches up by over 470% and group purchase orders increasing by over 315% [12]

Group 1 - The core viewpoint of the news is that China's outdoor sports industry is experiencing significant growth, with over 400 million participants expected by April 2025 [1][2] - The main consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who are generally well-educated [1] - First-tier and new first-tier cities are leading in outdoor sports consumption, with second-tier cities rapidly catching up, indicating a development pattern centered in East China and expanding to North and Southwest China [1] Group 2 - Popular outdoor sports include ice and snow, mountain, and water activities, with specific events like marathons, cycling, triathlons, skiing, and rafting gaining high attention [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9% [1] - By the end of 2024, the total output value of China's bicycle industry is expected to exceed 300 billion yuan, and the annual consumer scale for certified events by the Chinese Athletics Association will reach 16.8 billion yuan, with over 7 million participants [1] Group 3 - As of the end of 2024, there are 171,800 fitness trails in China, totaling 407,600 kilometers [2] - By June 2025, the number of outdoor sports-related enterprises in China is projected to reach 335,000 [2] - The outdoor sports industry is recognized as one of the strongest growth areas within the broader sports industry in China [2]

Core Insights - The National Development and Reform Commission has released the first batch of high-quality outdoor sports destination construction areas, with 49 destinations selected for key support, including Qingdao and Yantai [1] Group 1: Policy and Support - The construction of high-quality outdoor sports destinations is not merely a pilot demonstration but aims to provide precise support to regions with outdoor sports resources and development foundations [1] - The initiative is significant for promoting the outdoor sports industry in China and meeting the growing demand for a better quality of life among the populace [1] - Various departments, including development reform, sports, natural resources, and urban construction, are required to coordinate efforts to ensure effective implementation [1] Group 2: Regional Development Plans - Qingdao plans to develop a comprehensive marine outdoor sports ecosystem, focusing on coastal sports while also integrating land-based activities [2] - The city aims to leverage its marine sports advantages by promoting beach volleyball and soccer, and establishing high-standard sailing bases to create a marine sports system that includes sailing, rowing, and kayaking [2] - Yantai will utilize the national high-quality outdoor sports destination initiative to enhance its sports and ecological attributes, positioning outdoor sports as a driver for green, low-carbon development and improved public welfare [2]

Group 1 - The core viewpoint of the article highlights the rapid growth of China's outdoor sports industry, with participation exceeding 400 million people by early 2025 [1][2] - The report indicates that the outdoor sports industry is becoming a significant driver of economic growth within the broader sports industry in China [1] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who generally have a higher education level [1] Group 2 - The report forecasts that the ice and snow sports industry will reach a total scale of 970 billion yuan in 2024, while the water sports industry is expected to reach 438.6 billion yuan [2] - It is projected that during the 2024-2025 ice and snow season, ski resorts across the country will receive a total of 256 million visitors [2] - By mid-2025, the number of outdoor sports-related enterprises in China is expected to reach 335,000, with approximately 24,000 new registrations in the first half of this year [2]

Core Insights - The "Double Festival" holiday has seen a surge in sports consumption in the Greater Bay Area, particularly through new venues like the Qianhai Ice and Snow World, which has become a key attraction for tourists and locals alike [1][2] Group 1: Sports Consumption Trends - The Qianhai Ice and Snow World, with a total investment of 29.6 billion yuan, is expected to attract 3 million visitors annually and generate an additional 1.2 billion yuan in GDP for the surrounding area [1] - Participation in ice sports in Shenzhen is projected to exceed 500,000 people in 2024, marking a 30% year-on-year increase [1] - Shenzhen has hosted over 10 international ice sports events annually in recent years, generating more than 1 billion yuan in sponsorship, broadcasting, and tourism revenue [1] Group 2: Community Sports Development - Shenzhen has established over 200 outdoor smart gyms, with an average daily usage of around 30,000 people [2] - The transformation of old factories into sports consumption destinations, such as the Shenzhen Meinan River Sports Town, reflects a trend towards integrating diverse sports and social activities [2][3] - Unique sports venues in Shenzhen are driving higher consumer spending, with average spending per visit being 2.5 times that of traditional venues [3] Group 3: Events and Economic Impact - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is seen as a significant opportunity for the integration of sports and consumption [3] - Initiatives like the "Shenzhen Shopping Season" and "2025 Guangzhou Sports Consumption Season" are expected to enhance the economic impact of the National Games [3] - The government is facilitating a model of "event-driven, public participation" to boost sports consumption and enhance commercial activity in Shenzhen [3] Group 4: Corporate Engagement - Decathlon is expanding its presence in the Greater Bay Area with new store openings and upgrades, indicating confidence in the region's sports market potential [4] - The shift towards active lifestyles and sports consumption is becoming a vital economic driver for urban areas, contributing to the holiday economy [4]

Core Viewpoint - The establishment of the first regional outdoor sports medical rescue association in the Altay region of Xinjiang aims to provide professional medical rescue support for the emerging skiing destination [1] Group 1: Association Formation - The Altay Outdoor Sports Medical Rescue Association includes a wide range of members, such as emergency, orthopedic, sports medicine, and rehabilitation experts from major hospitals in Altay, Urumqi, and Beijing [1] - Members also include leaders from emergency rescue centers, rescue teams from the National Alpine Skiing Center, and professional athletes and coaches in mountain outdoor sports [1] - Many members have previously provided emergency medical rescue support for large domestic and international events, including the Beijing Winter Olympics [1] Group 2: Objectives and Impact - The honorary president, Shan Zhaojian, emphasized that the association's establishment will safeguard the safe development of skiing in Altay and accumulate relevant experience [1] - The president, Ren Hongxiang, stated that the association will integrate resources to continuously enhance outdoor sports medical rescue capabilities, establishing a solid safety defense for the healthy and sustainable development of the outdoor sports industry in Altay [1] Group 3: Industry Development - The outdoor sports industry in the Altay region, represented by skiing, has developed rapidly in recent years, with four large ski resorts established: Jiangjun Mountain, Keketohai, Jikepulun, and Qinggelilang Mountain [1] - The region is actively optimizing emergency medical resource allocation and addressing traffic bottlenecks to better accommodate the rapidly growing number of skiers [1]