Core Viewpoint - The event "Mountain Water Sunshine · Colorful Folk Customs" aims to promote tourism in the Liangshan region, highlighting the unique experiences of winter sports and hot springs, thereby enhancing the attractiveness of the area to tourists [1] Group 1: Event Overview - The event was launched in Xichang City, Liangshan Prefecture, with participation from over 100 travel agencies from various provinces including Beijing, Shanghai, and Guangdong [1] - The event is guided by the Cultural and Tourism Department and organized by local tourism departments, focusing on deepening connections between travel agencies and local tourism resources [1] Group 2: Tourism Development - The Liangshan and Panzhihua regions are identified as significant growth areas for Sichuan's tourism market, with a focus on four core product systems: health and wellness vacations, red tourism, folk experiences, and outdoor adventures [1] - The regions are collaborating to create cross-regional golden tourism routes, aiming to transform resources into high-quality tourism products and attract more visitors to Sichuan [1]