游客正在买烧烤。道孚县委宣传部供图 作为道孚乡村旅游发展历程中的一个缩影，卡玛村的蜕变始于对自身禀赋的重新发现。这个紧邻"中国最美石林"八美墨 石公园的村落，坐拥鲜水河断裂带经亿万年地壳运动、风化雕琢而成的地质奇观，却曾因交通闭塞、观念保守，长期困 在传统农牧业的圈子里，村民收入微薄。 转折发生在道孚县"生态立县、旅游兴县"战略的深入推进。卡玛村抓住"景区带村、以点带面"的发展契机，用"党建引领 +资源整合+资产租赁"的思路，把沉睡的"石头资源"变成增收的"金钥匙"。 清晨的阳光掠过川西高原的山脊，洒在四川省道孚县八美镇卡玛村的小墨石群上。错落的石林泛着青灰光泽，几匹骏马 踏着轻快的步子穿过村落，马背上的游客正举着相机记录这独特的高原景致——这幅生动的画面，正是卡玛村从"守着石 头过穷日子"到"借石兴业奔富路"的鲜活注脚。 "以前养马是为了干活，现在养马是为了赚钱。"村民口中的变化，背后是当地政府的精细管理：马帮调度、游客流量、 收支明细全流程信息化，村民们还定期参加应急常识、服务规范培训，分组分时运营的模式让大家干劲十足。2024年， 卡玛村马帮总收入达200万元，户均收益约3万元。 卡玛村的马帮服务队正在 ...

Group 1 - The core viewpoint of the articles emphasizes the initiatives taken by the Shaanxi Provincial Department of Culture and Tourism to enhance tourist experiences during the upcoming summer travel peak [1][2] - Shaanxi will implement a series of measures including product supply enhancement, warm service offerings, and safety guarantees to improve visitor satisfaction [1] - The province plans to promote various themed travel products such as "Historical Culture Exploration Tour" and "Red Memory Pursuit Tour" to cater to diverse tourist needs [1] Group 2 - In response to high temperatures, flood risks, and geological disaster threats during the summer, Shaanxi will strengthen early warning systems in collaboration with meteorological and emergency departments [2] - The province will enforce safety responsibilities among key enterprises like travel agencies and scenic spots, and enhance emergency response drills [2] - Shaanxi's tourist satisfaction rate increased by 2.1 percentage points in the first half of the year compared to the second half of 2024 [2]

近年来，民俗游呈现出许多新特点与新趋势。东北财经大学经济学院教授费威表示，民俗体验从节 日限定变为日常打卡，体验逐渐常态化。游客通过亲身感受和分享，扩大了民俗文化的影响力，为非遗 提供了展示平台，同时也创造了文旅联动的经济价值。 民俗体验游也正从单一活动向综合文化场景升级，许多文化空间转型为旅游目的地。博物馆、非遗 展示场所、图书馆甚至饭店等，都成为民俗体验核心场景。像辽宁盘锦的"辽河渡口"餐厅，将博物馆、 书店、米其林餐厅、非遗体验与传承融为一体，把阅读空间、地方特色、传统餐饮和非遗体验传承有机 结合，打造成为特色鲜明的旅游目的地。 当游客在福建泉州蟳埔民俗文化村将鲜花簪于发间，在浙江湖州南浔古镇悠然摇起船橹，他们触摸 到的不只是异乡风情，更是中华文明绵延千年的生命律动……近年来，以深度体验民俗风情为核心的旅 游热潮在全国持续升温，成为文旅融合新亮点。 民俗体验游为何愈加红火？当下呈现出怎样的新特点？未来发展趋势如何？各地在挖掘和开发独特 的民俗文化旅游资源时需要注意什么？ 如今，游客的旅行方式已发生显著变化，不少游客在出行前便对目的地文化符号有所了解，并带着 明确的体验期待而来。中国文联民间文艺艺术中心研 ...

Core Insights - The Dragon Boat Festival, recognized as China's first traditional festival included in the UNESCO Intangible Cultural Heritage list, showcases diverse customs and rich cultural connotations, deeply integrating cultural heritage with tourism development [1] Group 1: Tourism and Travel Data - During the three-day holiday, domestic travel reached 119 million trips, marking a year-on-year increase of 5.7% [1] - Total domestic travel expenditure amounted to 42.73 billion yuan, reflecting a year-on-year growth of 5.9% [1] - From May 31 to June 2, the overall cross-regional personnel flow reached 65.37 million trips, with an average of 21.79 million trips per day, up by 2.5% year-on-year [4] Group 2: Cultural Activities and Engagement - There was a significant increase in searches related to "dragon boat" and "zongzi" on travel platforms, with a 2.5 times increase compared to the previous month, and bookings for cultural experience destinations rose by over 40% [6] - The number of visits to guides related to intangible cultural heritage markets increased by over 300% year-on-year during the holiday [6] - Various local cultural activities were organized, integrating folk customs and intangible cultural heritage into museums and cultural spaces, enriching the cultural and tourism experience for the public [7] Group 3: Sports and Community Events - A variety of sports activities, such as dragon boat racing and lion dancing, contributed to a vibrant cultural atmosphere during the holiday [9] - Events like the unique wooden dragon boat festival in Guizhou showcased spectacular scenes, enhancing the festive atmosphere [10]

Group 1 - The core viewpoint of the articles highlights the significant increase in tourism and cultural activities during the Dragon Boat Festival, driven by a resurgence in traditional customs and local experiences [1][2] - The search popularity for Dragon Boat cultural experiences surged by 50% compared to the previous year, indicating a growing interest in traditional activities such as dragon boat racing and making zongzi [1] - In Guangdong, Huizhou, tourism orders increased by over 34%, while in Xinjiang and Guizhou, cultural tourism orders ranked among the top three provinces nationwide [1] Group 2 - Didi Chuxing reported that the demand for transportation to dragon boat races surged, with over 100% increase in ride-hailing requests from the post-00s demographic [2] - The demand for rides to Qu Yuan's shrine increased by 298%, and the need for transportation to ancestral worship sites rose by 61% compared to last year [2] - The integration of traditional customs into tourism experiences is becoming a significant attraction for visitors, enhancing cultural engagement [2]

Core Insights - The combination of the Dragon Boat Festival and Children's Day has significantly boosted domestic tourism and cultural consumption, with a projected 119 million domestic trips and a total expenditure of 42.73 billion yuan during the holiday period, reflecting a year-on-year increase of 5.7% and 5.9% respectively [1] - The popularity of family-oriented travel products and activities has surged, particularly in short-distance trips and cultural experiences, driven by favorable weather conditions and local festivities [3][4] Domestic Tourism Trends - The Dragon Boat Festival has led to a notable increase in local tourism, with regions like Guangdong and Hunan experiencing significant boosts in cultural and culinary tourism, exemplified by a 34% increase in orders in Huizhou and a 193% rise in "Dragon Boat Rice" orders [1] - Family travel has become a new trend, with families opting for short trips and accommodations that cater to children, resulting in an average spending of over 5,000 yuan per family for a weekend getaway [4] Inbound Tourism Growth - Inbound tourism has seen a remarkable increase, with orders for inbound travel during the Dragon Boat Festival rising by nearly 90%, particularly to major cities like Shanghai, Beijing, and Guangzhou [4][5] - The ticket sales for popular inbound tourist attractions have more than doubled, indicating a strong recovery and interest in China's tourism offerings [5] Government Initiatives - The Beijing government has launched a comprehensive action plan to enhance inbound tourism services, focusing on product development, marketing, and service improvements, with 22 specific measures aimed at boosting visitor numbers [6] - Experts suggest that expanding visa-free policies and enhancing targeted marketing strategies can further capitalize on the growing interest in China's cultural and natural heritage among international tourists [5]

Core Insights - The Dragon Boat Festival has become a vibrant cultural and tourism event, blending traditional customs with modern experiences, significantly boosting holiday economy [2][4][11] - The festival's activities, including dragon boat races and cultural experiences, have seen a notable increase in participation and interest across various regions in China [4][6][9] Group 1: Festival Activities - The 12th Dragon Boat Invitation Race in Chongqing featured 16 teams competing, showcasing local culture through music and traditional performances [2] - The Guangzhou International Dragon Boat Invitation Race attracted 116 teams and over 4,000 athletes, marking its 40th anniversary [4] - Various regions, including Guizhou and Inner Mongolia, hosted dragon boat races and cultural events, emphasizing local traditions and community engagement [6][9] Group 2: Cultural and Tourism Integration - The integration of cultural experiences with tourism has become a highlight, with activities like traditional crafts and local food experiences enhancing visitor engagement [6][7] - Data from travel platforms indicates a 220% increase in search interest for keywords related to the Dragon Boat Festival, reflecting a growing trend in cultural tourism [4] - Events like the "粽香传情" community activities in Beijing and hands-on experiences in tourist sites have attracted families and international visitors, promoting cultural exchange [9][11] Group 3: Economic Impact - The festival has stimulated local economies through events that combine sports, culture, and commerce, creating new consumer experiences [6][7] - The promotion of cultural products and local delicacies during the festival has contributed to a vibrant holiday economy, with initiatives like issuing tourism vouchers to enhance visitor spending [6][7]

◎刘暄 记者 陈芳 刚刚过去的端午小长假叠加"六一"儿童节，各地推出了赛龙舟、包粽子等传统节庆活动，以"文旅+演 艺""文旅+体育"等多业态融合方式激活文旅消费，假日经济活力迸发，为消费市场注入新动能。专家分 析，今年端午小长假，文旅市场迎来"双节共振"，亲子消费、家庭消费等增长幅度较大。 民俗游、亲子游热度攀升 赛龙舟、吃粽子、挂艾草是端午节文化习俗，民俗游热度攀升。据上海证券报记者不完全统计，今年端 午假期，全国有25个省份举办龙舟赛事。其中，福建全省范围内的龙舟比赛接近80场。 携程数据显示，在龙舟赛事带动下，端午民俗体验游的搜索热度同比上涨了50%。去哪儿旅行数据显 示，截至6月2日，平台上民俗体验类目的地预订同比增幅超四成。 "六一"儿童节的节日效应下，亲子游市场迎来一轮消费热潮。中国移动梧桐大数据显示，小长假期间， 全国亲子游人群规模较2024年同期增长12%。在济南融创乐园"大宋风华·梦回西楼"主题活动中，儿童 NPC互动游戏、与"粽"不童亲子互动小游戏等参与游客众多。 "两个节日的叠加带动多重消费，比如家长们会为孩子购买'六一'儿童节礼物，并外出旅游、体验端午 民俗等，实现购物与文化旅游的有效 ...

央视网消息："端午节"是我国首个入选世界非遗的传统节日。每当传统佳节邂逅非遗技艺，国风古韵就得以重新激活和演绎。借助"热力 图+大数据"解锁"民俗游地图"，看看2025年端午，非遗体验游究竟有多火？又有哪些城市成为民俗体验的热门打卡地？ 在这张最热的"民俗游地图"里，上榜的热门目的地有广州、杭州、成都、西安、岳阳、嘉兴、苏州、重庆、武汉、南京。 去屈原故里汨罗，沉浸式体验穿越千年的祭屈典礼。端午期间，这里的旅游和酒店的预订订单量均同比增长了80%多。 去粽子之乡嘉兴，感受大街小巷处处粽香飘溢，听当地人讲述嘉兴长线裹粽秘诀。端午期间,嘉兴酒店预订订单同比增长63%。 作为传统节日，民俗体验游依旧是2025年端午的不二之选。携程数据显示，2025年，端午民俗体验游的搜索热度同比增长50%。越来越多游客 热衷于沉浸式参与各地的包粽子、佩香囊等传统民俗活动，在丰富多彩的节庆氛围中感受传统文化魅力。 在浙江嘉兴，由18个古镇带来的11项非遗代表性项目正在轮番上演。来自桐乡平均年龄十几岁表演者们正在演出"江南船拳"，一招一式间，都 是人船合一、与水共舞的生动写照。 来自平湖的表演者们赤脚上阵，还原了当地村民在年节时祈求庄 ...

编 辑丨骆一帆 5月30日，端午节前的最后一天，不少"打工人"的心思或许已不在工位上了。 今年端午正好碰上"六一"儿童节，双节来袭，再加上不用调休，大家的心思都有点"野"。交通 运输部5月29日对外表示，今年端午节假期，全社会跨区域人员流动量预计将达到6.87亿人 次， 比2024年同期增长约7.7%。 OTA的数据也显示，截至5月26日，端午假期包括赛龙舟、包粽子等在内的 特色民俗体验游热 度同比大增105% 。今年端午假期与"六一"儿童节相遇，亲子消费成为一大特色。抖音生活服 务数据显示， 亲子摄影、亲子住宿团购订单量同比分别增长了71%、56%。 出行高峰将至 交通运输部有关负责人介绍，今年端午节，短途自驾游、家庭亲子游需求将大幅增加，同时 部分地区将举办龙舟赛、非物质文化遗产体验等活动，多重因素叠加影响下，热门旅游城市 及周边区域将形成人流集聚效应。预计京津冀、长三角、粤港澳大湾区和成渝四大城市群将 成为热门出行区域，广州、北京、成都、深圳、上海等地旅游出行旺盛，将会带动旅游消费 增长，形成短期的假日消费热。 在公路出行方面，端午节假期全国高速公路日均总流量预计约4070万辆次，比去年同期增长 约3% ...