Group 1 - The event "Xing'an Good Products Enter Beijing" was launched on July 16, showcasing the unique charm and quality of Xing'an League's ecological agricultural products [1] - A total of 13 cooperation agreements were signed during the event, with a total value of 71 million yuan, covering areas such as agricultural product procurement and supply chain construction [1] - The Xing'an League's ecological agricultural product integration marketing platform was officially launched, marking a new stage of digital empowerment in the cooperation between Beijing and Xing'an [1] Group 2 - Since the establishment of a close cooperation relationship in 2017, Beijing has invested a total of 2.1 billion yuan in aid funds, implementing 864 projects, particularly in the four districts of Dongcheng, Haidian, Fengtai, and Fangshan [2] - The sales of agricultural and livestock products under the "Xing'an Good Products" brand have exceeded 9 billion yuan, reflecting the increasing brand influence [2] - In 2023, Xing'an League plans to conduct 40 promotional activities for "Xing'an Good Products Enter Beijing," utilizing a combination of brand promotion, food tasting, exhibitions, and business negotiations to enhance product accessibility [2]

Core Insights - The transformation of Karma Village from a poverty-stricken area relying on traditional agriculture to a thriving tourist destination is highlighted, showcasing the potential of leveraging natural resources for economic development [1][3]. Group 1: Economic Development - The village's economic turnaround began with the recognition of its geological resources, particularly its proximity to the "most beautiful stone forest" in China, which had previously been underutilized due to poor transportation and conservative views [3]. - The local government's strategy of "ecological county and tourism-driven county" has been pivotal in this transformation, allowing the village to capitalize on tourism opportunities through a model of "party building + resource integration + asset leasing" [3][5]. - The horse-riding service, initiated by local residents, has become a significant source of income, generating a total revenue of 2 million yuan in 2024, with an average income of about 30,000 yuan per household [5]. Group 2: Community Engagement - The establishment of nine agricultural product stalls at the village entrance has also contributed to the local economy, providing an annual income of 36,000 yuan for the village collective, with each household receiving stable dividends exceeding 30,000 yuan [5]. - The improvements in infrastructure, such as paved roads and enhanced communication networks, have facilitated better access for tourists and increased local business opportunities, allowing villagers to receive orders and learn new skills via mobile technology [5]. - Cultural revitalization is evident, with local traditions and stories gaining popularity among tourists, indicating a positive shift in community engagement and cultural preservation alongside economic growth [5].

Core Insights - The Dragon Boat Festival, recognized as China's first traditional festival included in the UNESCO Intangible Cultural Heritage list, showcases diverse customs and rich cultural connotations, deeply integrating cultural heritage with tourism development [1] Group 1: Tourism and Travel Data - During the three-day holiday, domestic travel reached 119 million trips, marking a year-on-year increase of 5.7% [1] - Total domestic travel expenditure amounted to 42.73 billion yuan, reflecting a year-on-year growth of 5.9% [1] - From May 31 to June 2, the overall cross-regional personnel flow reached 65.37 million trips, with an average of 21.79 million trips per day, up by 2.5% year-on-year [4] Group 2: Cultural Activities and Engagement - There was a significant increase in searches related to "dragon boat" and "zongzi" on travel platforms, with a 2.5 times increase compared to the previous month, and bookings for cultural experience destinations rose by over 40% [6] - The number of visits to guides related to intangible cultural heritage markets increased by over 300% year-on-year during the holiday [6] - Various local cultural activities were organized, integrating folk customs and intangible cultural heritage into museums and cultural spaces, enriching the cultural and tourism experience for the public [7] Group 3: Sports and Community Events - A variety of sports activities, such as dragon boat racing and lion dancing, contributed to a vibrant cultural atmosphere during the holiday [9] - Events like the unique wooden dragon boat festival in Guizhou showcased spectacular scenes, enhancing the festive atmosphere [10]

Summary of Conference Call Records Industry Overview - The records primarily focus on the domestic travel and tourism industry in China, highlighting various metrics related to passenger flow, tourism data, and consumer spending during recent holidays. Key Points Domestic Travel Data - Total cross-regional passenger flow reached 657 million, averaging 219 million daily, with a year-on-year increase of 3.0% [1] - Railway passenger numbers totaled 47.108 million, averaging 15.7027 million daily, reflecting a 2.3% year-on-year growth [1] - Civil aviation recorded 5.601 million passengers, averaging 186,700 daily, with a 1.22% year-on-year increase [1] - Road travel accounted for 600 million passengers, averaging 200 million daily, showing a 3.14% year-on-year growth [1] - Waterway travel saw 2.881 million passengers, averaging 960,000 daily, which is a decline of 1.65% year-on-year [1] - Average economy class ticket prices for the upcoming May Day holiday are expected to decrease by 10.4% compared to 2019 and by 25% compared to 2023 [1] Provincial and Scenic Area Tourism Data - Key scenic areas experienced varied growth rates due to weather impacts and base differences: - Laoshan received over 117,000 visitors, up 12.6% year-on-year [3] - Hongcun saw a decline in visitors to 29,125, down 14.16%, with ticket revenue dropping 35.46% [3] - Xidi had 10,812 visitors, down 7.67%, with ticket revenue decreasing by 12.37% [3] - Beijing's parks received 1.2558 million visitors, remaining stable year-on-year [3] - Notable provincial data includes: - Sichuan's A-level scenic areas welcomed 14.2915 million visitors, with ticket revenue of 109.1803 million, marking a 13.02% increase in visitor numbers [3] - Hunan reported 17.2881 million visitors, up 12.56%, with per capita spending increasing by 16.11% [3] - Shanghai received 6.4808 million visitors, with total tourism spending of 12.477 billion, a 3.30% increase [3] - Beijing's total visitor count was 8.211 million, with tourism spending of 10.77 billion, up 6.7% [3] - Guangdong saw a 20.6% increase in visitors, totaling 23.21 million, with tourism revenue up 25.6% [4] OTA Booking Trends - OTA platforms indicate that cultural experiences, short trips, and summer vacations are key growth drivers for domestic travel [6] - Family-oriented travel is prominent, with nearly 90% of the top 50 scenic spots being family-friendly, and family orders constituting 25% of total travel orders [6] - Theme park ticket bookings surged by 127% year-on-year [6] - Booking trends show significant growth in domestic and international travel, with a 15% increase in outbound flight bookings [7] Local Consumption Data - In Beijing, ticket sales for performances reached 140 million, with a 130% increase in box office revenue year-on-year [10] - Retail sales in various cities showed positive growth, with Shanghai's consumption nearing 20 billion, up 4.1% from the previous year [10] - Meituan reported a 193% increase in "Dragon Boat Rice" orders in Guangdong and a 241% increase in specific regional delicacies during the holiday [11] Additional Insights - The overall outflow and inflow of people at national ports is expected to reach 2.15 million daily, a 12.2% increase compared to the previous year [8] - International flights are recovering, with daily operations reaching 1,659 flights, which is 87% of the 2019 level [8] - Hainan's airports are projected to handle 317,000 passengers, with a 2.5% year-on-year increase in passenger throughput [9] Conclusion - The domestic travel and tourism industry in China is showing signs of recovery and growth, with various regions and sectors experiencing different levels of performance. The data indicates a positive trend in consumer spending and travel activity, despite some challenges posed by weather conditions and other factors.

Core Viewpoint - The transformation of winter sports facilities into year-round tourist attractions is being actively pursued in Liaoning Province, with various resorts adapting their offerings to attract visitors throughout all seasons [1][2][3]. Group 1: Industry Transformation - The Huangjiagou Village outdoor ski resort is converting its facilities into terraced fields for agricultural tourism during the off-season, while planning to restore the ski setup in winter [1]. - The Dongfeng Lake Ice and Snow World is upgrading its facilities to include a vacation paradise with activities such as mountain hiking and fishing [2]. - The Tianqiaogou Ice and Snow World is planting ornamental flowers on former ski slopes and creating new leisure spaces like cafes and camping areas [2]. Group 2: Seasonal Operations - The Liaoning cultural and tourism department is facilitating the transition of ice and snow resorts from winter to spring/summer operations by providing training and guidance on resource utilization and product development [3]. - Various resorts are introducing new projects such as folk experiences and family-friendly activities to enhance their appeal during non-winter months [2].