Core Insights - The outdoor sports industry in China has seen significant growth over the past three years, with the annual Outdoor Sports Industry Conference held in Dali, Yunnan, contributing to this development [1][3][4] - Outdoor activities have become a new lifestyle for many Chinese, linking ecological preservation ("green mountains and clear waters") with economic growth ("golden mountains and silver mountains") [1][8] Industry Development - The outdoor sports industry in Yunnan has expanded rapidly, with a focus on creating a comprehensive supply system that includes various activities such as water sports, mountain climbing, and cycling [4][5] - As of mid-2025, there are approximately 335,000 outdoor sports-related enterprises in China, with around 24,000 new registrations in the first half of 2025 [7] - The number of participants in outdoor sports has surpassed 400 million, indicating a growing interest in activities like marathons, cycling, and water sports [7] Economic Impact - The outdoor sports industry is projected to become a new engine for economic growth in Yunnan, with the sports and related industries expected to double in size over three years, achieving an annual growth rate of 23% [6][8] - The integration of outdoor sports with local tourism has attracted over 100 million visitors annually to Dali, with 17% specifically coming for outdoor activities [3][6] Future Prospects - The industry is expected to continue evolving, with discussions on how to better convert ecological value into economic value through outdoor sports [8][9] - The outdoor sports sector is seen as a key contributor to the broader economic and social development goals during China's 14th Five-Year Plan period [9]