当天下午，"崃户外"2026年成都邛崃户外运动招商推介会在天府现代种业园举行。邛崃市委副书记、市 长王德彰出席并致辞，系统推介了邛崃市优质户外运动资源与重点项目，向各界发出合作邀请，共同助 推区域文旅消费中心建设。多家户外产业企业代表受邀分享，现场举行了合作签约仪式，标志着邛崃户 外运动产业生态构建迈出实质性步伐。在随后举行的2026年国家公园与山地旅游可持续发展国际会议 （邛崃站）暨邛崃IMTA全域步道国际交流活动中，来自中国、澳大利亚、韩国等国家的知名专家学者 与行业代表齐聚一堂，围绕步道可持续发展议题展开深入交流。 本次"崃户外"系列活动的成功举办，是邛崃市系统化布局高质量户外目的地建设的关键一步。从国际标 准导入、专业规划发布到实体步道网络启用，再到公众体验、产业对接与学术研讨，邛崃构建了"规划 —建设—运营—体验—产业"的完整闭环。此举不仅提升了城市户外品牌吸引力，更通过"步道+活动 +产业"模式，有效拓展了消费场景，提升了乡村价值，为区域绿色发展与美好生活注入了蓬勃动能。 活动现场 图片来源：成都邛崃市提供 2026年1月2日，"崃户外"2026邛崃市全域户外徒步道发布会暨冬季户外运动旅游季活动在 ...

渠道网络的建设同样展现出战略眼光。截至2025年6月末，公司拥有568家常设线下门店，其中自营门店257家，分销门店311家，并设有50家季节性店铺。品 牌打造的第六代户外概念旗舰店从青州山水与户外文化中汲取灵感，凭借独特的设计理念荣获美国缪斯设计奖。同时，精心打造的"高山美学"体验店通过场 景化布局，为消费者带来沉浸式的品牌体验。 2025年9月24日，西湖畔的"雪舞山巅"大秀见证了专业户外服饰品牌坦博尔TANBOER的重要蜕变。这场与北京电影学院"未来影像实验室"共创的盛事，将科 技面料与光影艺术完美融合，标志着品牌从功能保障向场景适配的战略转型。就在大秀落幕一个月后，坦博尔TANBOER正式向港交所递交主板上市申请， 踏上了资本市场的新征程。 当前户外运动产业正迎来前所未有的发展机遇。根据行业预测，到2030年体育产业总规模将突破7万亿元，其中冰雪经济规模预计在2027年达到1.2万亿元。 专业户外服饰市场2024年规模已达1319亿元，未来五年复合年增长率预计保持16.8%的高速增长。在这个集中度较低的市场中，前十品牌市占率仅24.3%， 为具备核心竞争力的企业提供了广阔的成长空间。 财务数据印证了坦 ...

Core Insights - The outdoor sports industry in China has seen significant growth over the past three years, with the annual Outdoor Sports Industry Conference held in Dali, Yunnan, contributing to this development [1][3][4] - Outdoor activities have become a new lifestyle for many Chinese, linking ecological preservation ("green mountains and clear waters") with economic growth ("golden mountains and silver mountains") [1][8] Industry Development - The outdoor sports industry in Yunnan has expanded rapidly, with a focus on creating a comprehensive supply system that includes various activities such as water sports, mountain climbing, and cycling [4][5] - As of mid-2025, there are approximately 335,000 outdoor sports-related enterprises in China, with around 24,000 new registrations in the first half of 2025 [7] - The number of participants in outdoor sports has surpassed 400 million, indicating a growing interest in activities like marathons, cycling, and water sports [7] Economic Impact - The outdoor sports industry is projected to become a new engine for economic growth in Yunnan, with the sports and related industries expected to double in size over three years, achieving an annual growth rate of 23% [6][8] - The integration of outdoor sports with local tourism has attracted over 100 million visitors annually to Dali, with 17% specifically coming for outdoor activities [3][6] Future Prospects - The industry is expected to continue evolving, with discussions on how to better convert ecological value into economic value through outdoor sports [8][9] - The outdoor sports sector is seen as a key contributor to the broader economic and social development goals during China's 14th Five-Year Plan period [9]

Core Insights - The outdoor sports industry in China is experiencing rapid growth, with participation exceeding 400 million people, making it a significant contributor to the sports economy [1][2][4] - The shift in consumer preferences is evident, with outdoor gear evolving from a focus on practicality to a blend of fashion and functionality, appealing particularly to younger demographics [2][5] - The industry is witnessing a diversification of activities, moving from traditional hiking to more leisure-oriented options like starry camping and floating, which cater to a broader audience [2][3] Industry Development - The number of outdoor sports-related enterprises in China reached 335,000 by mid-2025, with over 24,000 new registrations in the first half of the year, indicating strong market optimism [2] - The outdoor sports market is projected to continue expanding, with significant government support and policy initiatives enhancing the industry's framework [2][4] - The 2024 ice and snow sports industry is expected to reach a total scale of 970 billion yuan, while the water sports industry is projected to reach 438.6 billion yuan [3] Consumer Demographics - The primary consumers of outdoor sports are the middle-aged and young adults, particularly those aged 25-34, who are generally well-educated [2][3] - Different age groups exhibit distinct preferences, with younger individuals gravitating towards aerial and water sports, while older groups prefer hiking and skiing [3][4] Market Trends - The outdoor sports sector is increasingly integrating technology, with innovations like VR experiences enhancing consumer engagement [5][6] - The rise of "night economy" activities, such as night hiking and glow-in-the-dark cycling, is creating new consumption patterns [3][4] - The outdoor sports market is becoming more urbanized, with a blending of outdoor and urban lifestyles, driven by younger consumers' cultural identity [8][10] Challenges and Opportunities - Despite the growth, there remains significant potential for increasing participation rates, as current figures are still below those in developed countries [4][10] - The outdoor industry faces challenges such as safety education and the need for professional guidance, particularly in educational institutions [7][10] - The global outdoor market presents opportunities for Chinese brands to expand internationally, leveraging strong supply chains and e-commerce platforms [8][10]

Group 1: Industry Insights - The National Development and Reform Commission and five other departments have announced the inclusion of 49 destinations, including "Jinhai Lake Outdoor Sports Destination" in Beijing's Pinggu District, in the first batch of high-quality outdoor sports destination construction areas to receive focused support [1] - The construction of high-quality outdoor sports destinations is aimed at providing precise support and empowerment to regions with outdoor sports resource endowments and development foundations, which is a significant measure to promote the development of China's outdoor sports industry [1] - As of early April 2025, the number of participants in outdoor sports in China is expected to exceed 400 million, indicating a rapid development of the outdoor sports industry and its growing importance in driving economic growth within the sports sector [1] Group 2: Company Profiles - Sanfu Outdoor focuses on the independent research and development and agency operation of professional functional outdoor sports products, forming a "brand + channel" main business model to meet the comprehensive needs of outdoor sports enthusiasts [2] - Yingshi Innovation has been dedicated to the research, production, and sales of panoramic cameras and action cameras since its establishment, positioning itself as a globally recognized provider of smart imaging devices based on panoramic technology [2]

Core Insights - The 2025 China Outdoor Sports Industry Conference was held in Dali, Yunnan, highlighting the growth and potential of the outdoor sports industry in China [1][2] - The industry is experiencing rapid development, driven by policy support, market potential, and infrastructure improvements [2][3] Industry Development - The outdoor sports industry in China is becoming a significant force for economic growth, with a focus on middle-aged and young consumers as the main spending group [2] - The construction of outdoor sports facilities is advancing, with new highlights such as fitness trails and self-driving sports camps [2] - The integration of outdoor sports with tourism, finance, and rural revitalization is progressing, showcasing a diverse range of products and events [2] Policy and Strategic Initiatives - The State Council has set a goal to establish around 100 high-quality outdoor sports destinations by 2030, with the first batch of 49 locations announced [3] - The collaboration between sports and new media is expanding, with initiatives like the "Follow the Micro Short Drama to Exercise" plan to promote outdoor sports [3] Regional Development and Economic Impact - Yunnan province has made significant strides in outdoor sports development, launching policies to support regional growth and establishing the "Great Shangri-La" outdoor sports brand [4] - The conference has generated notable economic benefits for Dali, with a continuous increase in outdoor sports events and related consumption [4] Technological Innovations - The unveiling of the Chinese sports delegation's award uniforms at the conference showcased advancements in sports technology, emphasizing material and structural innovations [4] Conference Highlights - The conference theme "Go Outdoors, Shine Bright" focused on three key areas: premiere economy, technological outdoor advancements, and cross-industry integration [5] - Various activities, including resource promotion and experiential performances, were organized to enhance the conference's brand influence and support the high-quality development of the sports industry [5]

Core Insights - The outdoor sports industry in China is experiencing significant growth, with online consumption expected to reach approximately 300 billion yuan in 2024, driven by around 200 million participants [2][8] - The trend of outdoor activities is shifting from niche to mainstream, with a growing number of people opting for less crowded natural settings over popular tourist attractions [3][10] Industry Trends - The outdoor sports market is projected to exceed 3 trillion yuan by the end of 2025, indicating a robust expansion in the sector [2][8] - There is a notable increase in interest in hiking and outdoor activities, with related search volumes on platforms like Meituan and Xiaohongshu showing nearly 100% and over 190% growth, respectively [7][8] - The outdoor sports industry is becoming more integrated with lifestyle choices, as consumers increasingly invest in outdoor gear and experiences [8][10] Consumer Behavior - Participants in outdoor activities are spending significantly on gear, with individuals reporting expenditures of nearly 30,000 yuan on various equipment [8] - The appeal of outdoor activities is linked to the desire for emotional value and relaxation, as urban dwellers seek to escape the pressures of city life [3][6] Market Dynamics - Over 20 international outdoor brands have entered the Chinese market in the past three years, highlighting the growing global interest in China's outdoor sports sector [8] - Domestic brands like KAILAS and Decathlon are gaining market share, with Decathlon achieving a 5.2% market share in high-performance outdoor apparel [8] Technological Innovations - New consumer electronics, such as drones and action cameras, are emerging as popular tools for outdoor enthusiasts, with significant sales figures reported for products like the DJI Pocket 3 [9] - The market for portable Vlog cameras is expanding, with companies developing new products to meet the needs of outdoor content creators [9] Policy and Development - The Chinese government is actively promoting the development of the outdoor sports industry, with plans to create a national trail system and enhance outdoor activity destinations [10] - The integration of outdoor sports with tourism and other sectors is seen as a pathway to create a multi-trillion yuan ecosystem [10]

Core Viewpoint - The outdoor sports industry in China is experiencing significant growth, with a strong recovery observed from 2022 to 2023, driven by increased investment in outdoor equipment and event services, although the market is still in its early stages [1][2][4]. Industry Growth - The number of newly registered outdoor sports-related companies increased by 103.5% in 2023, with over 55,000 new registrations [3]. - The number of newly registered outdoor sports facilities also saw a rise of 96.64%, totaling 56,100 new companies [3]. - Financing events in the outdoor sports sector accounted for 30.8% of the total sports industry financing events in the first half of 2023, indicating a positive outlook from social capital [3]. Sales Performance - Decathlon reported a nearly 20% year-on-year increase in sales for outdoor categories such as hiking, camping, and skiing during September and October [2]. - The outdoor apparel sector, particularly jackets, has shown significant growth, with a notable increase compared to the previous year [2]. - Online searches for "outdoor hiking" surged by 370% since September, while sales of fishing gear and self-driving camping equipment rose by 153% and 167%, respectively [2]. Investment and R&D - Companies like Toray and Decathlon are increasing their R&D investments, with Toray reporting a 34.51% increase in 2022 and a further 44.55% increase in Q1 2023 [3]. - Decathlon plans to collaborate with high-quality ski resorts to promote winter sports activities [3]. Market Characteristics - The outdoor sports market is expanding rapidly, with diverse and personalized consumer demands emerging, particularly in footwear and apparel [4]. - There is a noticeable trend towards smart and service-oriented products in the outdoor equipment market [4]. Policy Support - The Chinese government has introduced a plan to boost the outdoor sports industry, aiming for a total market size of 3 trillion yuan by 2025 [5]. - The establishment of standards for outdoor sports is progressing, with 11 national standards for ice and snow sports approved this year [5]. Consumer Trends - There is a growing interest in outdoor sports among consumers, driven by demands for quality and upgraded experiences [6]. - However, the high-end market remains dominated by international brands, indicating a need for domestic brand development [6].

Core Viewpoint - The National Development and Reform Commission emphasizes the importance of promoting high-quality development in outdoor sports, including ice and snow, water, and mountain activities, aiming to establish around 100 high-quality outdoor sports destinations by 2030 [1] Group 1: Development Goals - The initiative aims to enhance public service facilities, improve service quality, and enrich event activities related to outdoor sports [1] - The focus is on regions with favorable resource endowments, good development foundations, and active participation [1] Group 2: Industry Promotion - The plan seeks to expand public participation in fitness activities and actively promote the development of the outdoor sports industry [1] - Brand cultivation and event diversification are key components of the strategy to enhance the outdoor sports sector [1]

Group 1 - The Shandong Provincial Government is promoting the integration of sports, culture, and tourism to stimulate consumer activity and economic growth [1] - Shandong has a natural advantage in hosting high-end sports events due to its rich outdoor sports venue resources [1] - The provincial sports bureau plans to host 200 national-level events by 2025, with a focus on attracting international and domestic major events [1][2] Group 2 - There is an emphasis on cultivating and enhancing local brand events, aiming for a structure where every city has a brand and every county has a unique event [2] - The province aims to increase the visibility and influence of traditional events like the Taishan International Climbing Competition and the Yellow River Estuary Marathon [2] - Plans include hosting 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants throughout the year [2] Group 3 - The development of the outdoor sports industry is a priority, with initiatives to encourage various outdoor activities such as climbing, hiking, and mountain biking [3] - The province is supporting the establishment of outdoor sports facilities, including driving and aviation centers, ski resorts, and water sports training centers [3] - The "Good Luck Shandong" outdoor sports station initiative aims to create a comprehensive service system for outdoor activities, including an information platform and a WeChat mini-program [3]