Workflow
研学
icon
Search documents
霓裳舞动 汉服经济激活消费新引擎
Sou Hu Cai Jing· 2025-12-24 03:46
据资料显示,该区汉服市场主体从2022年底的18家激增至现在的1360家,3年增长近75倍;2023年以来,累计 吸引超1100万人次体验汉服,单日汉服体验游客最高突破15万人次,带动老城汉服市场消费规模达到16.99亿 元,成为老城区重要的民生产业和幸福产业,也成为拉动区域经济、改善民生的重要力量。 汉服热潮不仅激活了租赁、销售核心业态,更催生出妆造师、跟拍师、选片师、簪娘等新就业形态,带动3万 余人从事文旅相关行业。老城区顺势而为,推动汉服与民宿、餐饮、演艺、研学等业态深度融合,打造完整 产业链条。数据显示,老城区民宿数量从13家飞速发展到如今的937家,短短3年时间增长了71倍,平均入住 率超过80%,成为游客沉浸式体验古都生活的重要载体。 游客身着汉服拍照 顶端新闻·河南商报讯(记者 付首鹏 通讯员 刘宇婷 王玺 文/图)刚刚过去的周末,位于洛阳市老城区的洛邑 古城景区里,身着汉服的游客络绎不绝,目之所及皆是盛世霓裳、民族韵味、文化风尚,彰显出文旅深度融 合的魅力。 近年来,洛阳市老城区依托深厚历史底蕴与丰富旅游资源,大力发展以汉服体验为代表的新文旅产业,推 动"汉服+洛邑古城"火爆出圈。"来一次洛邑 ...
重庆:鼓励各区县和企业通过发放消费券等方式,引导低空业态融入各类消费促进活动
人民财讯11月27日电,重庆市人民政府办公厅印发《重庆市推动低空经济高质量发展若干政策措施》, 其中提出,支持发展低空商文旅体融合业态。鼓励各区县和企业通过发放消费券等方式,引导低空业态 融入各类消费促进活动,发展低空消费新业态。鼓励企业围绕文旅、体育等领域,开展低空飞行体验、 飞行表演、空中游览、研学等体验活动,承办国际级、国家级航空体育运动赛事活动,对符合相关要求 的活动按规定给予支持。 ...
三年相约彩云之南,户外运动见证绿水青山变金山银山
Xin Hua Wang· 2025-10-28 03:28
Core Insights - The outdoor sports industry in China has seen significant growth over the past three years, with the annual Outdoor Sports Industry Conference held in Dali, Yunnan, contributing to this development [1][3][4] - Outdoor activities have become a new lifestyle for many Chinese, linking ecological preservation ("green mountains and clear waters") with economic growth ("golden mountains and silver mountains") [1][8] Industry Development - The outdoor sports industry in Yunnan has expanded rapidly, with a focus on creating a comprehensive supply system that includes various activities such as water sports, mountain climbing, and cycling [4][5] - As of mid-2025, there are approximately 335,000 outdoor sports-related enterprises in China, with around 24,000 new registrations in the first half of 2025 [7] - The number of participants in outdoor sports has surpassed 400 million, indicating a growing interest in activities like marathons, cycling, and water sports [7] Economic Impact - The outdoor sports industry is projected to become a new engine for economic growth in Yunnan, with the sports and related industries expected to double in size over three years, achieving an annual growth rate of 23% [6][8] - The integration of outdoor sports with local tourism has attracted over 100 million visitors annually to Dali, with 17% specifically coming for outdoor activities [3][6] Future Prospects - The industry is expected to continue evolving, with discussions on how to better convert ecological value into economic value through outdoor sports [8][9] - The outdoor sports sector is seen as a key contributor to the broader economic and social development goals during China's 14th Five-Year Plan period [9]
县域旅游火热 带来消费“乘数效应”
Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]
暑期旅游预订火热 旅行社龙头加码门店布局 航司纷纷上新国际航线
Group 1: Travel Market Trends - The travel market is experiencing a surge ahead of the summer season, with major growth in retail sales for travel agencies like Zhongxin Tourism, which reported a weekly GMV exceeding 100 million yuan [1] - Family travel, particularly for parents and children, is expected to account for over 60% of summer travel, with a significant increase in demand for mid to long-distance destinations, especially Europe, which saw a 76% year-on-year increase in travelers [1] - Emerging destinations such as Africa and South America have also seen substantial growth, with increases of over 103% and 178% respectively [1] Group 2: Pricing and Booking Trends - June is identified as a price low point before the summer peak, with average prices for flights and hotels nearly 40% lower than in July and August [2] - There is a notable increase in hotel bookings among travelers aged 22-25, with a 22% year-on-year growth, and over 70% of bookings are for group travel [2] - Popular destinations for high school graduates include historical cities and theme parks, with Shanghai being a top choice due to attractions like Disneyland [2] Group 3: Airline Operations and Capacity - Airlines are actively increasing flight capacity and opening new routes in response to the summer travel peak, with Hainan Airlines planning to operate wide-body aircraft on popular routes [4] - Hainan Airlines has restored and plans to operate over 60 international and regional routes, enhancing connectivity for travelers [4] - Eastern Airlines has launched a direct flight between Shanghai and Geneva, marking a significant milestone in its European operations [5]
在旅游开发中不断探索新解法 寻找“网红村”的“长红”密码(神州看点)
Ren Min Ri Bao· 2025-05-07 22:24
Group 1: Tourism Development in Villages - The article highlights the transformation of small villages in Sichuan into popular tourist destinations, showcasing unique cultural experiences and activities [1][2] - 桃坪村 has evolved from a transit point to a destination by enhancing its tourism offerings, including the establishment of new businesses like cafes and cultural experiences [2] - 古路村 faced a decline in visitor numbers after initial popularity but is now revitalizing its tourism through new business models and experiences, leading to an increase in daily visitors [3][4][5] Group 2: Cultural Heritage and Craftsmanship - 竹艺村, formerly 龙黄村, is focusing on bamboo craftsmanship as a key economic driver, with local artisans producing various bamboo products [5][6] - The village aims to expand its market by transitioning from bamboo crafts to bamboo industrial products, which could enhance global sales opportunities [6] - The promotion of bamboo culture and products is seen as a strategy to elevate the village's profile and economic potential [6]
中青旅控股股份有限公司2025年第一季度报告
Core Viewpoint - The company reported a revenue of 2.054 billion yuan for Q1 2025, reflecting a year-on-year growth of 6.84%, but faced a net loss of 33.7052 million yuan due to seasonal factors and fixed cost constraints [3][4]. Financial Data - The company did not conduct an audit for the Q1 financial report [1]. - The revenue for the first quarter was 2.054 billion yuan, with a net profit of -33.7052 million yuan [3]. - The company’s financial performance was impacted by the traditional off-peak season for tourism and limited cost-cutting opportunities [3]. Business Operations - The company enhanced its tourism offerings at the Wuzhen scenic area, introducing unique experiences and events, which attracted 1.3803 million visitors and generated 312 million yuan in revenue [4]. - The Gubei Water Town focused on cultural events and marketing strategies, receiving 169,900 visitors and achieving 80.273 million yuan in revenue [5]. - The company is actively exploring urban renewal projects and has secured contracts for various cultural and tourism initiatives [6]. Strategic Investments - The strategic investment segment remained stable, with Chuangge Technology reporting a revenue of 928 million yuan and a net profit of 11.5724 million yuan [9]. Shareholder Information - The company provided guarantees for its subsidiary, Beijing Zhongqing Travel Chuangge Technology Co., Ltd., with a maximum guarantee amount of 2.2 billion yuan [14][20]. - The total external guarantees provided by the company and its subsidiaries amounted to 9.58 billion yuan, representing 15.19% of the company's audited net assets for 2024 [22][23].