Core Insights - The outdoor sports industry is transitioning from rapid growth to a focus on quality and standards, with government policies providing a clear direction for development [2][3][4] - Chengdu, particularly Pengzhou, is emerging as a key player in the outdoor sports market, leveraging its natural resources and strategic planning to create a high-quality outdoor sports destination [5][6][7] Group 1: Industry Development - The outdoor sports market in Chengdu is estimated to reach a trillion-level consumption scene, driven by a growing interest among young people in outdoor activities [1] - The National Development and Reform Commission has recognized Chengdu's Longmen Mountain outdoor sports destination as a benchmark for high-quality development in the western region [2][3] - By 2030, China aims to establish around 100 high-quality outdoor sports destinations, with a focus on well-equipped facilities and quality services [3] Group 2: Local Initiatives - Chengdu's sports industry is projected to exceed 150 billion yuan by 2025 and 500 billion yuan by 2035, with sports industry value contributing over 4% to the regional GDP [5][6] - Pengzhou has developed over 150 outdoor sports projects with total investments exceeding 20 billion yuan, creating a comprehensive outdoor experience for visitors [1][6] - The city has implemented supportive policies to foster the growth of the sports industry, including investment in sports facilities and public access to sports venues [6] Group 3: Economic Impact - The outdoor sports industry is becoming a significant driver of urban economic activity and consumer spending, with events like the Panda Shudao Mountain Ultra Trail attracting large numbers of visitors [9][10] - In 2025, the Panda Shudao Mountain Ultra Trail is expected to attract over 530,000 visitors, generating approximately 128 million yuan in tourism revenue [9] - The integration of outdoor sports with cultural and tourism activities is enhancing the overall economic landscape of Pengzhou, making it a desirable destination for both locals and tourists [9][10] Group 4: Future Outlook - Pengzhou aims to achieve a cultural and related industry value of 10 billion yuan and total tourism expenditure of 13.5 billion yuan by 2027, establishing itself as a major cultural tourism hub [11] - The development model in Pengzhou exemplifies a successful blend of natural resources, innovative planning, and community engagement, transforming the region into a vibrant outdoor lifestyle destination [11]