Core Insights - The domestic snow equipment market is experiencing explosive growth due to high cost-performance ratios, differentiated designs, and the integration of national trends, leading to increased order volumes [1][2][4] - Domestic brands are making technological breakthroughs, such as incorporating carbon fiber materials to enhance performance and adding glow-in-the-dark features to meet personalized demands, resulting in supply shortages for popular models [1][4] Group 1: Consumer Preferences - Consumers are favoring domestic snow gear for its high cost-performance ratio, with products like a snow helmet priced at 166 yuan being significantly cheaper than international brands [2] - The brand "Cosone" is gaining popularity for its customized snow equipment and local innovative designs, appealing to snow sports enthusiasts [2][3] Group 2: Market Trends - Domestic snow gear is transitioning from a "substitute choice" to a "preferred option" among consumers, as evidenced by positive feedback in both online and offline sales channels [3][4] - Offline stores are witnessing a surge in sales, with many consumers making purchases after trying products in-store, highlighting the quality and performance of domestic brands compared to imported ones [3]