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酒香漫沽上 新程启百年
Xin Lang Cai Jing· 2026-02-21 21:23
Core Viewpoint - The article highlights the historical significance and cultural heritage of Tianjin's liquor industry, emphasizing its evolution from traditional craftsmanship to modern production standards while maintaining a commitment to quality and innovation [1][2][3] Group 1: Historical Context - Tianjin has been a vital hub for trade and transportation for over 700 years, with its liquor industry dating back to the Yuan Dynasty when it became a "golden hub" for river and sea transport [1] - The establishment of the state-owned Tianjin Brewery in 1952 marked a revival of the local liquor industry, transitioning from a few struggling workshops to a modern enterprise recognized as a "Chinese Time-honored Brand" [1] Group 2: Quality and Production - The company collaborates with Tianjin Agricultural Reclamation Xiaozhan Rice Company to source high-quality ingredients, ensuring a strong foundation for its products [2] - The production process adheres to traditional methods, including the "Old Five Zeng" fermentation technique, followed by a two-month silent fermentation period, resulting in a unique flavor profile known as "Northern Style Mellow" [2] Group 3: Brand Development and Innovation - The brand has successfully integrated cultural elements into its product design, enhancing its market appeal while preserving its historical roots [2] - The company has embraced technological innovation in its production processes, winning awards for advancements in brewing techniques and conducting specialized training in liquor technology [2] Group 4: Cultural Significance and Future Outlook - The documentary "Old Brand Coexists with the Tide" serves as a platform for the brand to reflect on its history and cultural significance, enhancing consumer understanding and appreciation [3] - The company aims to continue leveraging quality, culture, and innovation to strengthen its position as a cultural symbol of Tianjin and a driver of regional economic development [3]